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Generate more traffic
Klaviyo works well for retention marketing, but HubSpot offers a comprehensive solution for both acquisition and retention. HubSpot helps you generate demand with content marketing tools like ads, social, sites, landing pages, SEO, podcasts, and more. Additionally, HubSpot’s advanced AI features, such as social agent, content agent, and content remix, amplify your reach and better grow your audience. None of these tools are available with Klaviyo.
Nurture more leads
Klaviyo was designed for B2C e-commerce businesses and lacks B2B marketing tools. In contrast, HubSpot excels in B2B and B2C marketing. Built around a smart CRM, HubSpot offers robust lead scoring, account scoring, and account-based marketing tools on the B2B side. On the B2C side, HubSpot enables you to launch abandoned cart, repurchase, and upsell campaigns through integrations with top commerce platforms like Shopify, WooCommerce, and Adobe Commerce (Magento).
Integrate your data
Klaviyo is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and wasted resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto a single platform built around a unified customer profile. This enables integrated reporting, better collaboration, and more streamlined operations. With Klaviyo, you’d need to purchase a separate CDP product just to connect your customer data.
Compare HubSpot & Klaviyo
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Attract more customers with HubSpot today!
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.
