Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Insights  # Insights Transforms Its Marketing with HubSpot Professional Services 200-1,000 employees  - 18% increase in revenue - 5X increase in leads - 157% increase in organic traffic Use Cases - Increase Traffic Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview Results began to soar when Insights switched to HubSpot. It has achieved a 562% increase in website traffic in two years, as well as an 18% increase in revenue. ### About Company Insights helps organizations get the best from people at work with a people-focused approach that creates real business breakthroughs by increasing the self-understanding of individuals and team. ### From Ad-Hoc Tools to An All-In-One Solution As a people development company, [Insights](https://www.insights.com/) has always strived to forge meaningful connections with its customers and potential customers. In 2013, the business realised that a lack of marketing automation was limiting the ability to do that at scale. When Sarah Callaghan came on board to Insights’ marketing team, her first order of business was to find a better way to capture and nurture leads online. “When I joined, the marketing department was very small, and each person on the team was working so exceptionally hard to make sure every lead and every customer had a fantastic experience at every touchpoint. But since we were mainly running ad-hoc campaigns on social media and through an email service, every message needed manual management and the campaign assets were not joined up which made it very difficult to see the ROI of our work. I recommended that we get a marketing automation solution right away,” explains Insights’ Global Marketing Manager. Insights started off by using Eloqua, which Sarah had worked with in a previous role, but its support was lacking and didn’t integrate with its CRM. “That meant that we couldn’t use half the features, which was frustrating. Before our contract was up for renewal, I investigated what other options were out there, and that’s when I discovered HubSpot.” Sarah also researched Marketo and even took a trial of it, but she felt that it wasn’t the right fit. “One of the main reasons we ended up choosing the HubSpot software was its user-friendliness. My team has a real mix of skills, from people who are comfortable coding an email to those who are new to the world of digital marketing. The HubSpot software suited every level of expertise; it was powerful yet straightforward. I knew that it would help us get all our activities working together and prove that they were getting results.” The decision was an easy one, and Insights signed up with HubSpot in 2015. ### A Smooth Journey to Better Marketing Sarah kicked off Insights’ journey with the HubSpot software by creating buyer [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas). “We had just finished a multi-year project where we defined our target audience; we as a business had never done that before. Even though we’ve been established for decades, we were still working with customers of all sizes, from all industries, and from every corner of the globe – we didn’t want to turn anyone away because we are so passionate about our company’s mission. Creating personas was the culmination of all that work. It allowed us to really nail down the types of clients that we wanted to work with, and identify the ones that would get the most long-term benefit of working with us as well.” One of the things that Sarah likes most about the HubSpot Marketing Platform is how easy it is to use. From [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages) to [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Workflows](https://knowledge.hubspot.com/workflows-user-guide-v2), everyone in the team was able to jump right in and start creating. “They all get value out of it, whether they are tech experts or just starting out. For instance, we have an intern who is producing fantastic emails and [Campaigns](https://www.hubspot.com/products/campaigns), and she literally had no professional working experience before she started with us. It’s not only allowed her to do great things, but it has taught her a lot about marketing in general.” Insights was also able to integrate its Microsoft Dynamics CRM, which it has customised heavily, with the HubSpot software. “We have HubSpot [Premier Services](https://www.hubspot.com/services/consulting), so I asked them which third-party vendor could help us with that. They recommended [Scribe](https://www.hubspot.com/integrations/scribe), as did my own IT department three days later. It was good that we were aligned, but it also shows you how fast and efficient the HubSpot team is. Once we had the CRM integrated, it made a dramatic difference to our own effectiveness. Our [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics) are much richer than they were before, and we have a 360-degree view on all our leads.” The level of support offered by HubSpot has been like the missing piece of the puzzle for Insights. Sarah knows that if her team ever has an issue or a question, they can make contact and get a near-instant response. “We’ve never experienced anything like it. For example, if we contact HubSpot support with a problem, they will not only go into our system and fix it, but they will also come back to us and say, ‘here’s how we did that in case it happens again’.” The online education that is available from the HubSpot [Academy](https://academy.hubspot.com/) is also paying dividends for Insights. “I’ve done all the HubSpot [certifications](https://academy.hubspot.com/certification), and most of the team has done least three. The Academy has become a wonderful resource for us. If someone from outside our team has a question about the platform, my first response is to send them there.” ### A Platform That Is Proving Its Worth Since signing up with HubSpot, Insights has achieved spectacular results. Web traffic has been boosted by 562%, and visitors are spending more time on-site because it is visually appealing and easy to navigate.   Leads also increased by over 5X in the last financial year. However, at the start of its current financial year, which begins in April, Insights switched to an account-based marketing approach.   “A lot of our leads weren’t being followed up – our salespeople were dealing with thousands, so it was easy for them to slip through the cracks. So this year, our sales department shifted focus to account-based sales, and we in the marketing department did likewise. Instead of trying to get as many leads as possible, we’re using the HubSpot software to target very specific people at very specific companies. We’re now getting fewer leads, but the ones we do get are the exact people that the sales team need to talk to.”   It’s certainly working; Insights’ has increased group revenue by 18% per annum since signing up with HubSpot.   Looking ahead, Sarah’s goal is to make sure that the marketing team can prove just how valuable its activities are.   “I want to attribute increases in revenue directly to specific marketing campaigns, and the HubSpot software is going to help me to do that. Being with HubSpot is like having another member on our team. The support we get is amazing – people who are willing to sit and brainstorm with us, even if our query isn’t directly related to the platform. For me, that’s something that is unique and so valuable to us as a company.”   Table of Contents Table of Contents - [From Ad-Hoc Tools to An All-In-One Solution](https://www.hubspot.com#from-ad-hoc-tools-to-an-all-in-one-solution) - [A Smooth Journey to Better Marketing](https://www.hubspot.com#a-smooth-journey-to-better-marketing) - [A Platform That Is Proving Its Worth](https://www.hubspot.com#a-platform-that-is-proving-its-worth) > The HubSpot software suited every level of expertise; it was powerful yet straightforward. I knew that it would help us get all our activities working together and prove that they were getting results. Sarah Callaghan Global Marketing Manager  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Sandler Drives 25% More Engagement and 4x Sales Leads by Creating Personalized Experiences with HubSpot's AI - Professional Services - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/sandler) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - 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