Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Springer Nature  # Springer Nature is setting new standards by offering a holistic view of customer data Media & Communications 200-1,000 employees  Use Cases - Full CRM - Improve Service - Scale Support Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview Springer Nature is one of the world’s leading publishing groups in the fields of science, health and education. Since 2023, Springer Nature has been relying on HubSpot to provide a comprehensive solution to boost its marketing, sales and customer support. ### About Company Springer Nature is a global and progressive business, founded on a heritage of trusted and respected brands – including Springer, Macmillan, Nature. Created in 2015 through the combination of Nature Publishing Group, Macmillan Education, and Springer Science+Business Media, the company focuses on research and education. With over 9,400 employees in more than 40 countries, the publishing group is committed to promoting scientific advancement and giving the research community access to important information and resources. [Springer Nature](https://www.springernature.com/gp) has taken a crucial step towards digital transformation by introducing HubSpot. By integrating and automating central marketing and sales processes, the academic publishing company has significantly boosted the efficiency of its internal processes and made its customer communications much more relevant. The new structures have not only improved campaign performance, but also led to enhanced customer satisfaction and paved the way for data-driven cooperation between teams.   ### __The challenge: Fragmented systems and isolated data sources__ [Springer Nature](https://www.springernature.com/gp) was faced with the challenge of appealing to an expanding and wide-ranging customer base in a targeted way, while also organising its internal processes more efficiently. The company’s fragmented systems and isolated data sources were proving a considerable obstacle. “Our previous solutions were often really static and unstandardised,” says Holly Williams, Senior Product Manager - Marketing Technology at Springer Nature. This outdated infrastructure limited the company’s ability to track the customer journey and made it difficult for them to create relevant content for its wide range of B2B audiences. The lack of customer data integration was a particularly serious problem. Data was left in silos, leading to redundant datasets and duplicated work steps. “We had a lot of technical restrictions with our previous system”, explains Williams. “There was a separate approval list for each brand, and we had no central overview of our customers.” This had a direct impact on the relevance and consistency of the company’s communications. With no central customer platform, it was difficult for Springer Nature to gain valuable insights into customer requirements, track digital campaigns and explore the behaviour of users on the website. As well as posing internal challenges, this fragmentation also had a negative effect on the company’s relationship with its customers. Important information was getting lost, and there was a lack of transparency along the customer journey. The publishing group realised that a comprehensive transformation would be needed to better meet the demands of its customers and enable more efficient internal cooperation.   ### __The solution: Introduction of HubSpot for data integration and automation__ Before HubSpot was introduced, Springer Nature had a clear idea of what the new solution should look like. The goal was to find a modular customer platform which offered flexibility and scalability along with user-friendliness. Comprehensive integration – bringing together data from various sources such as Salesforce, the company’s own website, webinar platforms and even tools such as WeChat – was a particularly important requirement. The aim of this was to create complete customer data transparency and lay the foundations for managing the customer journey more effectively. Furthermore, Springer Nature wanted a customer platform that would offer advanced functions for target group analysis and segmentation. The ability to create dynamic and customised campaigns was also essential for meeting the needs of the wide range of B2B customer segments. In addition, the plan was for automation to play a key role in terms of streamlining internal processes while increasing efficiency. With these requirements in mind, Springer Nature introduced HubSpot [Marketing Hub](https://www.hubspot.com/products/marketing) in the first quarter of 2023. This was brought in to make marketing more efficient and develop tailored campaigns for the B2B customer base. The flexibility and automation functions offered by the Marketing Hub made it possible for the team to develop dynamic, customised campaigns and follow a more targeted approach. Williams described HubSpot as “a fresh opportunity without any technical ballast”, representing a significant improvement compared to Springer Nature’s previous, less flexible systems. Springer Nature gradually introduced [Operations Hub](https://www.hubspot.com/products/operations) and an additional [business unit](https://www.hubspot.com/business-units) to support the company’s growth and bolster its international presence. Operations Hub made it possible to create complex, tailored workflows and optimise internal processes, which made marketing, sales and customer service more straightforward over the long term. Then in 2024, Springer Nature launched a pilot project for [Content Hub](https://www.hubspot.com/products/content) to test its potential for the company and further refine its content strategy. By combining these HubSpot products, Springer Nature was able to set up a centralised and comprehensive customer platform that would enable it to manage its marketing, sales and customer service more efficiently and improve its customer communications on a sustainable basis. The option to combine different data sources on one customer platform gave the team a consistent view of the customer base and made it easier to design and organise communications. > “For the first time, we were able to visualise the entire customer journey and use this as a basis for deciding what measures to take.” > > Holly Williams > > Senior Product Manager - Marketing Technology   ### __Transforming customer communications and enhancing internal efficiency__ Since introducing HubSpot, Springer Nature has seen improvements across the board in terms of customer communications and internal efficiency. The automation and optimised data integration functions have enabled the marketing team to develop campaigns that are more tailored to customer needs. The e-mail click rate has shot from six to a remarkable nine per cent, significantly above the B2B industry average. “We thought that HubSpot could improve a few things, but it would still be a laborious process. But in fact, it has made many things run much more smoothly,” says Holly Williams. The new customer platform has also made it possible to carry out cross-channel campaigns and a detailed analysis of website interactions, so the entire customer journey can be tracked for the first time. “For the first time, we were able to understand users’ behaviour on the website,” adds Williams. These insights have considerably improved the cooperation between the marketing and sales teams, since leads can now be targeted with precisely tailored information, which in turn boosts conversion rates. The introduction of the central contact dashboard, which clearly displays all interactions with and information about a person, was a significant step forward. “The most valuable functions for our team are the contact dashboard functions. We used to have complicated segmentation lists, but now we have a 360 degree view,” explains Williams. Relevant information could be provided quickly thanks to the AI module integrated into [Sales Hub](https://www.hubspot.com/products/sales), and the sales processes could be organised more efficiently. The optimised lead nurturing strategy helped to qualify potential customers in a targeted way and guide them along the customer journey with relevant content.  > “HubSpot standardises our processes extremely well and makes work easier for all of our teams.” > > Holly Williams > > Senior Product Manager - Marketing Technology HubSpot also helped make it possible to offer customers comprehensive support through personalised training content and resources. These targeted materials have helped customers gain a clearer understanding of the products and services offered Springer Nature and make better use of them, which has significantly increased the levels of customer satisfaction and loyalty. “The linked data sources have allowed us to steer customers towards suitable products, and guide them based on their interests,” says Williams. These new data-based approaches form the basis for continuous optimisation and a long-term digital transformation for the publishing company. “Now that we have integrated HubSpot in several areas, we are much better placed to adapt our strategy to the needs of our customers,” says Williams, summing up the benefits. Table of Contents Table of Contents - [The challenge: Fragmented systems and isolated data sources](https://www.hubspot.com#the-challenge-fragmented-systems-and-isolated-data-sources) - [The solution: Introduction of HubSpot for data integration and automation](https://www.hubspot.com#the-solution-introduction-of-hubspot-for-data-integration-and-automation) - [Transforming customer communications and enhancing internal efficiency](https://www.hubspot.com#transforming-customer-communications-and-enhancing-internal-efficiency)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Lucanet Centralizes Its Global Marketing Automation Strategy with HubSpot - 200-1,000 employees - Germany - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lucanet) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Colnago leverages a constantly updated platform to optimize Customer Experience - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/colnago) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr) -  ### Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/rakuten-advertising) -  ### Higher customer satisfaction and order volumes thanks to automation - 200-1,000 employees - Germany - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/von-poll) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### Lucanet Centralizes Its Global Marketing Automation Strategy with HubSpot - 200-1,000 employees - Germany - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lucanet) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Colnago leverages a constantly updated platform to optimize Customer Experience - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/colnago) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr) -  ### Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/rakuten-advertising) -  ### Higher customer satisfaction and order volumes thanks to automation - 200-1,000 employees - Germany - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/von-poll) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### Lucanet Centralizes Its Global Marketing Automation Strategy with HubSpot - 200-1,000 employees - Germany - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lucanet) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Colnago leverages a constantly updated platform to optimize Customer Experience - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/colnago) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr) -  ### Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns - 200-1,000 employees - Marketing Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/rakuten-advertising) -  ### Higher customer satisfaction and order volumes thanks to automation - 200-1,000 employees - Germany - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/von-poll) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - 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