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HubSpot for Google Sheets™

Bring HubSpot directly into your Google Sheet with this free extension. Clean and complete your data, see the full picture on every contact, and ask for guidance on your next move without ever leaving Google Sheets.

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Built for those running their business from a spreadsheet.

 

Many early-stage businesses start in Google Sheets. It’s fast, flexible, and familiar.

But as your contact list grows, any spreadsheet can become limiting. Contacts go stale. Follow-ups slip. You spend more time maintaining your list than actually working it.

HubSpot for Google Sheets™ is a free extension that helps you fill gaps in your contact data, understand the full history behind every name, and take action directly in your sheet. No switching tabs or learning new software.

The best businesses don't stay where they started. When you're ready to move beyond Google Sheets, HubSpot brings everything with you in a few clicks. Same contacts, same history, same momentum. No starting over.

 

Google Sheets holds your data. HubSpot puts it to work.

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Complete contact records without the manual work.

Gaps in your data mean gaps in your outreach. Hubspot can fill in missing fields with information online like company names, LinkedIn profiles, or other contact details you never had time to track down. Flag and remove duplicates without writing a formula. Add new columns to better structure your list. Import your contacts directly into HubSpot when you're ready without reformatting. Clean up inconsistencies across your records. All without leaving your sheet.

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The full picture, right where you're working.

Need a full summary of a contact? HubSpot knows what's happened, what was said, and where things stand. Connect Gmail and see every email you've exchanged with a contact, without leaving your sheet. See what's moving, what's stalled, and what's going cold. Get everything you need to know before your next outreach, without switching a single tab.

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Get guidance on what to do next. Then do it.

Ask which contacts need attention this week and get a clear answer. Generate a personalized outreach email for any contact, written using the full context of your engagement history with them. Review it, edit it, and send it directly from your sheet. Get guidance to prep you for an upcoming call without ever leaving your spreadsheet. No more mentally piecing together what was discussed last time.

 

What you get with HubSpot for Google Sheets™

Contact Cleanup

Ask HubSpot to fill in missing fields, remove duplicates, and find contact details like LinkedIn profiles and company URLs without leaving your sheet.

Guided Recommendations

Seek guidance based on your sheet data on which contacts need a follow-up, which meeting to schedule next, or how to prep for a call.

See Where a Conversation Was Left Off

See full email history and engagement logs right alongside your spreadsheet data, so you always know the last touch before making the next one.

Draft and Send Emails With Gmail Sync

Connect Gmail to see every email you've exchanged with a contact, then generate personalized emails using context from your contacts directly in the sidebar. Send them after you’ve proofread, without leaving your spreadsheet.

Sync to HubSpot

Seamlessly sync your Google Sheets to HubSpot in just one click so your contacts are always current in both places, with no manual exporting, importing, or reformatting required.

Easy HubSpot Upgrade

When you're ready to move beyond Google Sheets, move everything to the HubSpot platform in a few clicks without losing any records.

How to Install

HubSpot for Google Sheets™

 

Step 1: Install the HubSpot integration

Go to HubSpot for Google Sheets™ on the Google Workspace Marketplace and click “Install.”

Step 2: Launch the extension in your Google Sheets

Open any Google Sheet and navigate to “Extensions → HubSpot for Google Sheets™ → Launch.” Log in or sign up for a free HubSpot account to get started.

Step 3: Sync your contacts to HubSpot

Map Google Sheets columns to HubSpot contact properties and import in one click. Whether you’re migrating from a CSV, importing existing leads, or syncing contacts directly from Google Sheets, everything transfers in seconds.

Frequently Asked Questions

Most early-stage founders already use Google Sheets to track contacts and outreach. HubSpot for Google Sheets™ connects directly to your existing spreadsheet so you can clean your contact data, see full conversation history, and get advice on next steps. All from the sidebar inside the sheet you already use.

While it may not be a full CRM, Google Sheets is a great starting point for managing contacts. HubSpot for Google Sheets™ makes it significantly more useful by layering in contact history, AI assistance, and outreach tools directly into your spreadsheet sidebar so you can do more without switching tools.

HubSpot for Google Sheets™ is free to install and use from the Google Workspace Marketplace. Sign up or log in to your free HubSpot account to get started. No hidden fees. No usage-based charges.

The following groups and individuals benefit from using the HubSpot for Google Sheets™ integration:

  • Founders and entrepreneurs who are tracking their sales, marketing, and investors without a full operational team
  • Sales teams who need to manage sales deals, prospect lists, and pipeline contacts
  • Marketing teams who need to organize free leads, newsletter contacts, webinar registrations, and email lists
  • Operations teams who need to handle data migrations, regular imports from other systems, and spreadsheet-based data cleanup
  • Customer success teams who want to keep track of open customer accounts, survey responses, and onboarding cohorts
  • Organizations and small businesses transitioning from spreadsheets to CRM who need gradual migration capabilities and familiar tools while teams adapt to the new system

Yes. HubSpot for Google Sheets™ is built for founders who want to do more with the spreadsheet they already have without committing to a new platform. It works entirely inside Google Sheets, surfaces data from your records, and integrates with the rest of your Google Workspace. When you're ready to grow, everything moves with you into HubSpot with a few clicks.

 

Yes, HubSpot offers a free Google Sheets CRM template built for early-stage businesses tracking their first customers. Download the free Google Sheets sales tracker template here, customize it to fit your sales process, and use it alongside the HubSpot for Google Sheets™ sidebar to start managing leads, follow-ups, and deal stages right away. It also works as a free sales pipeline template for Google Sheets before downloading the full extension.

HubSpot for Google Sheets™ is free, and the same limits that apply to a free HubSpot account apply here, including 2 users and up to 1,000 contacts. Need more? Upgrading to Starter gives you increased limits, and you can keep using HubSpot for Google Sheets™ throughout.