Anyone directly involved in our HubSpot community can lead a HUG. This includes employees from our Solution Partners, Academy Professors, Community Champions, HubFans and Advocates, and even direct customers.
However, we do require that HUG Leaders be certified in our core methodologies and software.
HUGs are not to be used as a direct method to drive leads or traffic to your website. For more information on who can apply, check out our HUG guidelines.