Inbound marketing is about delivering solutions and opportunities that have a positive impact on people and your business. So, how do you do that?
An inbound marketing strategy can include a number of different channels and types of content to attract prospects and customers to your website. But inbound marketing is just one part of a larger movement in the business world. It's the foundation for the idea that it's not enough to just attract people to your website; you have to continue to help, support, and empower them well after they become a customer. That's how your business grows -- by keeping Marketing, Sales, and Service constantly focused on how to help current and future customers.
We call this the flywheel, and the philosophies of inbound permeate and accelerate that flywheel -- from Attract, to Engage, to Delight -- to help your business grow faster, and better.
What is inbound?
Once people arrive at your website, your sales team can engage with them using conversational tools like email and chat, instilling continued value as they learn about your brand. Then, your customer service team can delight them long after they’ve become customers -- acting as an empathetic advisor and expert on your product.
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.
By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.