marketing-statistics-2019

The Ultimate List of Marketing Statistics for 2020

Looking for the latest marketing statistics and trends? We've got you covered.

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant.

That's why it's critical that your business stays up to date with new developments in the industry — after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve.

But how can you be sure you're keeping up with the times?

A great way to remain relevant and keep up with the marketing trends is to keep an eye on marketing statistics. Whether you're focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, we've collected a plethora of 2020 statistics to help you connect with your customers, reach your target audience, and boost conversions.

Download Now: 80+ New Marketing Statistics for 2020

Search Engine Optimization Statistics

Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. The following statistics will help you fine-tune your SEO strategy so your website pages appear higher on search engine results pages as well as increase website traffic — and conversions.

Download Now: State of Marketing Report [2020 Version]

Conversion Rate Optimization (CRO)

  • Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020)
  • The average ecommerce industry conversion rate is 2.04%. The industry with the greatest average conversion rate is arts and crafts at 4.01%. (Growcode, 2020)
  • Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)
  • 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
  • Germany has the highest average conversion rate by country, followed by the U.S. (Growcode, 2020)

Ecommerce

  • 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
  • By 2021, global retail ecommerce sales will reach $4.5 trillion. (Shopify Plus, 2018)
  • Referrals — defined as traffic driven from external sites that link to your online store — are the greatest source of ecommerce conversion. (Growcode, 2020)
  • B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020. (Ecommerce Platforms, 2018)

Local SEO

  • The percentage of searches with the SERP element Local increased from 2016 to 2019 from 15% to 39%. (Jumpshot, 2019)
  • 82 percent of smartphone shoppers conduct ‘near me’ searches. (Search Engine Land, 2018)
  • There has been a 900% increase in searches that contain “___ near me today/tonight” over the last two years. (Think with Google, 2018)
  • Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019)

Mobile Search

  • 52% of web traffic worldwide is mobile. (Statista, 2020)
  • Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
  • More than 46% of Americans will check their smartphones before getting out of bed. (Tech Times, 2017)
  • Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)
  • 78% of location-based mobile searches result in an offline purchase. (Junto, 2019)
  • 86% of people look up the location of a business on Google Maps. (Junto, 2019)

Organic Search

  • Over 64% of marketers actively invest in search engine optimization. (HubSpot, 2020)
  • It’s possible to increase the number of monthly organic search views of old blog posts that have been optimized by an average of 106%. (HubSpot, 2018)
  • 50% of search queries are four words or longer. (IMPACT, 2019)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)
  • 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)
  • Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
  • Organic SERP clickthrough rates are higher for long-tail keywords (three to four words) than generic keywords (one to two words) by between 3 to 5%. (Smart Insights, 2018)
  • Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
  • Page speed optimization is the #1 technical SEO tactic used to improve site performance. (HubSpot, 2020)
  • Organic SERP clickthrough rates are higher for branded keywords than non-branded keywords. (Smart Insights, 2018)

Voice Search

  • 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. (PWC, 2019)
  • Voice is expected to be a $40 billion channel by 2022. (OC&C Strategy Consultants, 2019)
  •  Smart speaker shipments grew nearly 200% YOY in Q3 2018 globally. (Strategy Analytics, 2018)
  • By 2020, 50% of all online searches will be voice searches. (Wordstream, 2018)
  • As of January 2018, there were about 1 billion voice searches per month. (Wordstream, 2018)
  • Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often. (CNBC, 2018)
search engine optimization data
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Content Marketing Statistics

The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and provide insight into the ways other content marketers are solving the pain points of their target audience and generating leads. This will allow you to determine which techniques will work best for your business, customers, and leads. 

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Blogging

  • 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
  • WordPress users produce over 70.5 million new blog posts and over 52 million new comments monthly. (WordPress, 2019)
  • 36% of people prefer list-based headlines. (IMPACT, 2019)
  • Over ¾ of internet users say they read blogs regularly. (Quoracreative, 2019)
  • Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019)
  • In the U.S. in 2020, over 31 million people will be able to call themselves bloggers. (Quoracreative, 2019)
  • 66% of marketers surveyed used blogs in their social media content. (Social Media Examiner, 2019)
  • Listicles are the most popular blog post format among business blogs. (Responsive Inbound Marketing, 2019)
  •  Using statistics in blog posts improves consumer trust. (Forbes, 2018)
  • 43% of people admit to skimming blog posts. (HubSpot, 2018)
  • 23% of today’s posts on social media include a link to a blog post. (Quoracreative, 2019)

Video

  • Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot, 2020)
  • Promotional Videos and Brand Storytelling are the most common video types created by marketers. (HubSpot, 2020)

Content Strategy

  • 70% of marketers are actively investing in content marketing. (HubSpot, 2020)
  • Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
  • 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot, 2019)
  • The most common measurement of success for content marketing programs is Total Sales. (HubSpot, 2020)
  • 45% of B2C marketers believe visual content is their most important type of content. (Content Marketing Institute, 2017)
  • LinkedIn is the most effective social media platform for delivering content and securing audience engagement. (LinkedIn, 2017)
  • 72% of marketers said that having a good content strategy was a major key to their success in 2018. (B2B Content Marketing, 2018)
  • Marketers are creating content for multiple audience segments. 3 audience segments being the most common. (HubSpot, 2020)

Podcasts

  • 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2018)
  • Monthly podcast listeners grew from 24% of Americans to 26% year over year. (Edison Research, 2018)
  • Podcast listeners are more likely to own a smart speaker. (Edison Research, 2018)
  • 27% of men and 24% of women listened to podcasts in the last month. (Edison Research, 2018)
  • Podcasts are the number one audio source by time of consumption among podcast listeners. (Edison Research, 2018)
content marketing statistics
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Social Media Statistics

With about 3 billion people on social media globally, understanding how to market on various social platforms has become an integral part of every business's success. These social media marketing statistics will help you learn how marketers today are successfully expanding their reach, boosting brand awareness, and promoting their products and services through these platforms so you can do the same.

Download Now: State of Social Media Marketing in 2020

Facebook

  • Globally, there are over 2.38 billion monthly active users on Facebook. (Facebook, 2019)
  • Of the 2.1 billion total Facebook accounts, 270 million profiles are fake. (Mashable, 2017)
  • According to Facebook, the platform reaches over 60% of internet users. (Facebook, 2018)
  • There are over 80 million small businesses globally that use Facebook Pages. (Facebook, 2018)
  • Facebook is used by about 50% of American teens, but it no longer dominates the teen social media landscape as it once did. (Pew Research Center, 2019)
  • India has the most Facebook users out of any other country in the world. (Statitsa, 2018)
  • Facebook is the #1 social channel used by marketers, with the highest return on investment. (HubSpot, 2020)
  • Facebook is the second most-used platform globally, followed by YouTube. (Pew Research Center, 2019)
  • 18% of marketers currently use Facebook Groups (HubSpot, 2020)
  • Around 43%  of US adults get news from Facebook. (Pew Research Center, 2018)
  • 1.56 billion active users log onto Facebook every day. (Zephoria, 2019)

Instagram

  • 71% of Instagram users are under the age of 35. (Statitsa, 2019)
  • More than 500 million people use Instagram every day. (Oberlo, 2019)
  • Seven out of ten hashtags on Instagram are branded. (Sprout Social, 2018)
  • Instagram hit $14 million in revenue in 2019. (Jefferies Financial Group, 2019)
  • Instagram has over 1 billion active monthly users. (Oberlo, 2019)
  • Instagram advertising has the possible reach of over 849 million users. (SocialMediaToday, 2020)
  • In 2020, 75.3% of U.S. businesses will use Instagram. (SocialMediaToday, 2020)
    There are over 400 million Instagram users creating Instagram stories every day. (Statitsa, 2018)
  • Research on 89 companies found that marketers posted 1,347 Instagram Stories compared to 614 Snapchat Stories in July 2018. (Our Social Times, 2018)
  • Instagram Stories posted a 220% increase in year-on-year ad spend. (Our Social Times, 2018)
  • Brands on Instagram create an average of 2.5 Stories on the platform every week. (SocialMediaToday, 2020)
  • The average Instagram user spends 53 minutes on the app per day. (Oberlo, 2019)
  • Instagram launched IGTV app in 2018 which allows creators to upload one-hour long videos. (TechCrunch, 2018) 

LinkedIn

  • CEOs on LinkedIn have an average of 930 connections (LinkedIn, 2017)
  • When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform. (LinkedIn, 2017)
  • The average LinkedIn user spends 17 minutes on the site per month. (Wordstream, 2018)
  • LinkedIn has over 500 million users. (LinkedIn, 2019)
  • 39% of the 500 million LinkedIn users are paying for a premium account. (LinkedIn, 2017)
  • LinkedIn has 562 million members. (LinkedIn, 2018)
  • 40% of members visit the professional social network each day. (Omnicore Agency, 2018)

Pinterest

  • There are 250 million active users on Pinterest. (Hootsuite, 2018)
  • 50% of new Pinterest sign-ups in 2018 were men. (Hootsuite, 2018)
  • 80% of people use Pinterest on mobile. (CoSchedule Blog, 2018)
  • 80% of millennial Pinterest users say that the platform helps them decide what they should buy. (CoSchedule Blog, 2018)
  • 85% of women users use Pinterest to plan “life moments”. (Pinterest, 2018)
  • The year-on-year growth of international Pinterest users is three times higher than the year-on-year growth of U.S. users. (Oberlo, 2019)

Snapchat

  • Snapchat has 190 million daily active users. (Zephoria, 2019)
  • The average revenue per Snapchat user increased by 39% to $1.68 in 2019 from $1.21 in 2018. (Zephoria, 2019)
  • Snapchat reached 90% of all 13-24 year-olds and 75% of all 13-34-year-olds in the US. (Zephoria, 2019)
  • In 2017, 81% of Snapchat’s Q2 revenue came from North America (Omnicore, 2018)
  • In May 2018, Snapchat’s shares were worth $10.95, down from their original value of $27.09. (Brandwatch, 2018)
  • In the U.S., Snapchat is the sixth most popular social networking app as of May 2018. (Statitsa, 2018)
  • As of May 2018, the longest Snapchat streak is 1,120 snaps. (Brandwatch, 2018)
  • Snapchat users spent an average of 34.5 minutes on the app in September 2018. (CNBC, 2018)
  • The cost for Snap Ads campaigns starts at $3,000 per month. (Wallaroo Media, 2018)
  • On average, Snapchat users under the age of 25 visit Snapchat over 20 times every day and spend over 30 minutes on the app every day. (Zephoria, 2019)
facebook marketing statistics

Social Media Management

  • 74% of global marketers invest in social media marketing (HubSpot, 2020)
  • 59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved. (Lyfe Marketing, 2018)
  • 88% of businesses with more than 100 employees use Twitter for marketing purposes. (Statusbrew, 2017)
  • 80% of the total time that users spend on social media sites occurs on mobile platforms. (Lyfe Marketing, 2018)
  • 86% of consumers prefer an authentic and honest brand personality on social networks. (Smart Insights, 2017)
  • About 3.03 billion people are on social media around the globe. (BrizFeel, 2018)
  • Only 3% of Internet-using adults say they have a lot of trust in the information they get from social media. (Pew Research Center, 2018)
  • 96% of people talking about companies and brands on social media aren’t actively following those brands. (Lyfe Marketing, 2018)
  • Branded content on social media is twice as likely to interest people between the ages of 55 and 64 than those who are 28 and younger. (BrizFeel, 2018)
  • Social Listening is the #1 tactic used by marketers (HubSpot, 2020)

Social Media Usage

  • The most common publishing cadence for social media marketers is 3-4 times per week. (HubSpot, 2020)
  • More than 50% of Internet users say they follow some sort of celebrity or influencer account on social media. (BrizFeel, 2018)
  • Written articles, videos, and images are the three most engaging types of content on social media. (Clutch, 2017)
  • 97% of marketers are using social media to reach their audiences. (Lyfe Marketing, 2018)
  • 2 million businesses are said to use Facebook for advertising in 2018. (Hootsuite, 2018)
  • Social media and video viewing are the two most popular online activities. (Smart Insights, 2018)
  • There are 2.77 billion social media users globally. (Statitsa, 2019)

Twitter

  • There are 369 million monthly active Twitter users as of 2018. (Statitsa, 2018)
  • In the US, there are 68 million monthly active Twitter users. (Zephoria, 2019)
  • Between Q3 2018 and Q3 2019, the number of monetizable Twitter daily active users increased by 17%. (Hootsuite, 2019)
  • In the U.S., the number of Twitter users is expected to grow by 0.3% in 2020. (Statista, 2019)
  • The three countries with the most Twitter users, in order of the number of users, are the U.S., Japan, and the United Kingdom. (Hootsuite, 2019)
  • Katy Perry has the most Twitter followers followed by Justin Bieber. (Statitsa, 2018)
  • In 2017, Twitter's revenue reached 2.44 billion US dollars. (Statitsa, 2018)
  • 79% of Twitter's monthly average users are located outside of the U.S. (Hootsuite, 2018)
  • Tweets with videos get over six times as many retweets as tweets with photos. (Wochit, 2018)

Visual Content

  • Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
  • In 2018, 88% of marketers said they included visuals in over 50% of the articles that were published. (Impact, 2019) 
  • Visual assets are the single biggest content contributor when it came to social media in 2017. (Ofcom, 2017)
  • 20% of people will read the text on a page, but 80% of people will watch a video. (My SMN, 2017)
  • After watching a video, 64% of users are more likely to buy a product online. (Forbes, 2017)
  • Studies show that people have the ability to recall 65% of the visual content that they see almost three days later. (HubSpot, 2017)

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Video Marketing Statistics

Did you know more than 50% of consumers prefer video content over other forms of content such as emails, social, and blogs?

Video marketing is highly effective in appealing to and converting customers. And with smartphones, it's also affordable and easy to implement no matter your company type or resources. These statistics provide insight into how other companies are using the medium of video to create lasting relationships with audience members and impact their purchase decisions.

Access Now: Free Video Marketing Starter Kit

Product Video

  • Product videos can increase purchases by 144%. (Neil Patel, 2017)
  • 87% of industry professionals say they use video as a marketing tool. (Wyzowl, 2019)
  • 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land, 2018)
  • 4 in 5 consumers believe that demo videos are helpful. (Workspace Digital, 2019)
  • 92% of marketers make videos with assets they already have. (Animoto, 2017)

Social Video

  • 41% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2018)
  • Instagram will become the fastest-growing platform to use video content to drive purchases. (Oberlo, 2019)
  • Square videos are more effective than horizontal videos on Facebook. (Animoto, 2017)
  • 75% of millennials watch video on social media daily. (Animoto, 2017)
  • 93% of marketers say they’ve converted a lead into a paying customer due to video on social media. (Animoto Blog, 2018)
  • 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month. (Animoto, 2017)
  • The top three social platforms for businesses to market through video are Facebook, YouTube, and Instagram. (Animoto, 2018)

Video Analytics

  • Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)
  • 81% of marketers are optimizing their social videos for mobile viewership. (Animoto, 2017)
  • Having a video thumbnail in the search results can double your search traffic. (Search Engine Journal, 2018)
  • Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)
  • Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017)
  • Video marketers see a 54% increase in brand awareness with their content among audience members. (OptinMonster, 2019)

YouTube

  • 45% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2018)
  • There are 1.9 billion monthly active users on YouTube. (Omnicore, 2018)
  • About 5 billion YouTube videos are viewed on average every day. (Omnicore, 2018)
  • 75% of adults turn to YouTube for nostalgia rather than tutorials or current events. (Omnicore, 2018)
  • YouTube services 95% of all Internet users. (Omnicore, 2018)
  • 62% of YouTube users are male. (Omnicore, 2018)
  • 65% of senior executives navigate to a site after viewing a related YouTube video. (Single Grain, 2018)

Email Marketing Statistics

Email marketing remains one of the most important and effective ways for your business to connect with customers and build lasting relationships with them. With email marketing statistics, you'll be able to discover the ways other businesses are using email to maximize their ROI and connect with customers.

Download Now: State of Email Marketing in 2020

Clickthrough Rate

  • Message Personalization is the #1 tactic used by email marketers to increase engagement rates. (HubSpot, 2020)
  • Arts & entertainment, construction, human resources, legal & government, and real estate have the highest email open and clickthrough rates. (HubSpot, 2018)
  • Mobile readers who open an email a second time from a computer are 65% more likely to click through. (Campaign Monitor, 2019)
  • 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. (MarketingProfs, 2016)
  • Marketers who send emails on Tuesdays get the highest open rates. (Wordstream, 2017)
  • Marketing and advertising companies have the lowest email open rates. (HubSpot, 2018)

Email Copy

  • 66% of marketers personalize their emails based on age data. (Campaign Monitor, 2018)
  • 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
  • Nearly half of marketers say they sometimes test alternate subject lines to optimize email performance. (MarketingProfs, 2016)
  • Only 9% of email subject lines contain emojis. (GetResponse, 2018)
  • 91% of shoppers want to hear from companies they do business with via email. (Sleeknote, 2019)
  • Spam email is more likely to bypass security filters today than it was in the recent past. (The Radicati Group, 2016)
  • Transactional emails receive eight times as many opens compared to regular marketing emails. (Sleeknote, 2017)

Email Segmentation

  • 42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs, 2016)
  • 83% of companies use at least basic segmentation for their emails. (Econsultancy, 2016)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
  • Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)

Email Usage

  • Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. (HubSpot, 2020)
  • There are over 6.69 billion email accounts. (Radicati Group, 2018)
  • Active email accounts are expected to hit 5.6 billion this year. (Statitsa, 2019)
  • One of the newest marketing analytics trends in 2020 will be focused on machine learning processes such as predictive analytics. (Business2Community, 2019)
  • About 49% of businesses use some form of email automation. (Emailmonday, 2018)
  • Emails that display incorrectly on mobile may be deleted within three seconds. (Campaign Monitor, 2018)
  • Data quality management metrics will be a major driver for marketing professionals in 2020. (CMS Wire, 2019)
  • 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
  • 78% of consumers have unsubscribed from emails because a brand was sending too many emails. (Disruptive Advertising, 2018)

Mobile Email

  • 73% of companies surveyed prioritize mobile device optimization of emails. (Campaign Monitor, 2018)
  • Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens. (Campaign Monitor, 2018)
  • IT, B2B, and wholesale companies have the weakest mobile email opens, while TV/radio/film, events, and real estate have the strongest mobile email opens. (Campaign Monitor, 2018)
  • Mobile users check their email three times more than non-mobile users. (Campaign Monitor, 2018)
  • 52% of customers are less likely to engage with a company because of bad mobile experience. (Campaign Monitor, 2018)
  • 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
  • 80% of email users are expected to access their email accounts via a mobile device by the end of 2018. (Radicati, 2018)
  • The Apple iPhone (29%) and Gmail (27%) remain the most popular ways to read emails. (Litmus, 2018)
  • IMobile opens accounted for 46% of all email opens in June of 2018. (Litmus, 2018)
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Lead Generation Statistics

Lead generation is how your business attracts and converts anyone interested in your brand, products, or services. It's an integral part of every consumer's journey to becoming a customer. With lead generation statistics, you'll discover how other marketers are using the process to reach their goals related to converting more prospects and leads into paying customers.

Download Now: Sales Conversion Rate Calculator [Free Kit]

Demand Generation

  • Strategic landing pages are used by 68% of B2B businesses to acquire leads(Marketo, 2018)
  • 63% of consumers who ask for information about your business or products won't make a purchase for at least three months. (Marketing Donut, 2019)
  • 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Content Marketing Institute, 2018)
  • In the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads(Marketing Charts, 2018)
  • When businesses follow-up with online leads in under five minutes, those leads are nine times more likely to convert into customers. (Ziff Davis, 2019)
  • Only 18% of marketers say outbound practices provide the highest quality leads for sales. (HubSpot, 2018)
  • 61% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2018)
  • Most midsize to large organizations average less than 5,000 marketing qualified leads per month. (HubSpot, 2017)
  • 33% of demand generation professionals say that the generation of MQLs is their primary metric for success. (Demand Gen Report, 2018)

Marketing Analytics

  • 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads. (Strategic IC, 2017)
  • 85% of B2B marketers say lead generation is their most important content marketing goal(Ring Lead, 2017)
  • 75% of inbound organizations believe their marketing strategy is effective. (HubSpot, 2018)
  • Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketers. (Wordstream, 2018)
  • 27% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2018)
  • 39% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot, 2018)
  • One of the newest marketing analytics trends in 2020 will be focused on machine learning processes such as predictive analytics. (Business2Community, 2019)
  • Data quality management metrics will be a major driver for marketing professionals in 2020. (CMS Wire, 2019)

Marketing Automation

  • Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)
  • Companies that automate lead management see a 10% or more bump in revenue in 6-9 months time. (Strategic IC, 2017)
  • Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. (Strategic IC, 2017)
  • Generating More Leads is the top priority for marketers. (HubSpot, 2020)
  • 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
  • In the U.S., the marketing automation software industry became a $6.1 billion market in 2019. (SharpSpring 2019)
  • Mapping the customer experience and use of personalized content are deemed the most effective tactics for optimizing marketing automation. (Ascend2, 2018)
  • In the U.S., the marketing automation software industry is expected to grow 20%+ annually. (SharpSpring 2019)
  • Marketers say that the biggest benefit of automation is saving time. (Venture Harbour, 2017)
  • Nearly 90% of agencies say their marketing automation strategy is successful. (SharpSpring, 2017)
  • 67% of marketing leaders currently use a marketing automation platform(Salesforce, 2017)
  • In the next two years, an additional 21% of marketing leaders plan to use a marketing automation platform(Salesforce, 2017)
  • Marketing automation is one of the four most popular methods for creating personalized customer experiences. (House of Marketing, 2019)

Advertising Statistics

It's no secret that great advertising attracts customers, improves brand awareness, and generates revenue. These statistics will help you understand how consumers today are viewing paid media and what advertising tactics are working for businesses — like yours — that are looking to attract new customers.

Download Now: Free Ad Campaign Planning Kit

Adblocking

  • 47% of internet users globally use an ad-blocker today. (Digital Information World, 2019)
  • The proportion of desktop and laptop users who use blockers is more than twice as large as the proportion of smartphone users who use blockers. (Business Insider, 2017)
  • Adblocker Plus is the most popular ad blocking app available. (VPN Mentor, 2019)
  • As of 2020, $35 billion of global digital ad spend will be lost yearly due to the growing use of ad blockers. (99 Firms, 2019)
  •  83% of people say that although they want to filter out obnoxious ads, they realize not all ads are bad and that they can be useful. (HubSpot, 2017)
  • "Too many ads", "annoying or irrelevant ads" and "intrusive ads" are the top three motivations for ad-blocking. (VPN Mentor, 2019)
  • Ad blocking in the US has increased from 15%-30% in the last four years. (Statitsa, 2018)

Display Advertising

  • More than two-thirds of US digital display ad spending is programmatic. (Match Craft, 2018)
  • Mobile display ads are the most popular format for mobile advertising, after mobile search ads and messaging. (Statista, 2019)
  • The most popular display ad types are banners, native ads, and social media ads. (Match Craft, 2018)
  • 30% of marketers think outbound marketing tactics are overrated. (HubSpot, 2018)
  •  Global mobile internet advertising is on track to be worth $247 billion in 2020. (Statista, 2019)
  • Data has proven that native advertising has faster growth than display advertising over the last few years. (Statista, 2019)
  • Native advertising accounted for approximately 80% of the social media ad spend in 2019 versus display and other ad spend. (Statista, 2019)
  • 53% of users say they are more likely to look at a native than a banner ad. (Small Business Trends, 2018)

Mobile Advertising

  • Digital advertising spending, which includes desktops, laptops, and mobile devices, is the fastest-growing segment in advertising. (Statista, 2019)
  • Consumers now spend more than five hours a day on their smartphones. (AdWeek, 2018)
  • Marketers and advertisers are putting 51% of their budget into mobile ads. (Impact, 2017)
  • Both desktop and mobile ads deliver branding effectiveness, but mobile ads perform better. (Com Score, 2016)
  • Google drives 95% of all paid search ad clicks on mobile. (Business Insider, 2016)
  • Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. (Business Wire, 2018)
  • 60% of consumers click on mobile ads at least weekly. (Business Wire, 2018)
  • In the U.S., mobile will account for nearly 36% of all ad spend in 2020. (Statista, 2019)

Pay-Per-Click (PPC)

  • 49% of people said they click on text ads. (Blue Corona, 2019)
  • Businesses make an average of $2 in income for every $1 they spend in AdWords. (Blue Corona, 2019)
  • 63% of people said they’d click on a Google ad. (Search Engine Land, 2019)
  • Paid ads have been proven to result in an 11.38% clickthrough rate on Google. (Blue Corona, 2019)
  • 66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)
  • PPC ads are more effective when used in conjunction with SEO tactics. (New Media Campaigns, 2019)

Video Advertising

  • 54% of consumers want to see more video content from a brand or business they support. (HubSpot, 2017)
  • People pay attention to video content whereas they skim or multitask written content and podcasts. (HubSpot, 2017)
  • Millennial consumers show the strongest preference for video content from brands. (HubSpot, 2017)
  • 99% of marketers who already use video say they'll continue to do so in 2018. (HubSpot, 2018)
  • If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018)
  • 81% of consumers mute video ads. (Optinmonster, 2018)
  • 65% of those who don't currently use video, say they plan to start in 2018(HubSpot, 2018)
  • By 2021, the video advertising will grow to a $22 billion industry. (eMarketer, 2018)
  • In 2017, the biggest jump in video CTR was among desktop users, while CTR on tablets slightly decreased. (Wordstream, 2018)

Marketing Technology Statistics

Marketing technology impacts the way you reach your audience, how they consume your content, and how they interact with your brand. Marketing technology statistics and trends highlight the best ways to connect with your audience and customers through various applications, software, and mobile channels.

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Messaging Apps

  • 24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2018)
  • 105 million people use Facebook Messenger monthly. (Statitsa, 2018)
  • By 2021, an estimated 2.48 billion people are expected to have messaging apps(Statitsa, 2018)
  • 17% of users delete apps because they are not useful and 17% delete them because they take up too much storage space(Marketing Sherpa, 2017)
  • The most popular mobile messenger app globally as of July 2018 is WhatsApp(Statitsa, 2018)
  • Facebook owns the world's two most popular messaging apps: Facebook and WhatsApp(Statitsa, 2018)
  • In 2020, the average revenue from messaging apps is expected to be more than $15 per user. (Mediakix, 2019)
  • In 2020, the average revenue from messaging apps per user is expected to be driven by chatbots. (Mediakix, 2019)
  • Messaging apps have been proven to have approximately 20% more monthly active users than social networks. (Mediakix, 2019)
  • 20% of consumers who use messaging apps say they use two messaging apps total, and 16% of these consumers say they use three or more. (Mediakix, 2019)
  • By 2020, the average revenue from messaging apps is anticipated to be more than $15 per user, driven mainly by chatbots(Media Kix, 2017)
  • The majority of Millennials who have interacted with a business’s chatbots say the bot positively impacted their perception of the business at hand. (Mediakix, 2019)

Mobile

  • 48% of customers started searching for the product they bought on mobile first. (Google, 2018)
  • A positive mobile experience with a brand will make 89% of people more likely to recommend that brand. (Higher Visibility, 2019)
  • Average mobile conversion rates have gone up 64% in the last two years. (Higher Visibility, 2019)
  • Mobile now represents almost 7 in 10 digital media minutes, and smartphone apps alone account for half of all digital time spent. (AdWeek, 2017)
  • 89% of people on smartphones are using apps, while only 11% are using standard websites. (Disruptive Advertising, 2018)
  • 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive. (Sweor, 2017)
  • Users spend on average 69% of their media time on smartphones. (Comscore, 2017)
  • Mobile websites that load in five seconds or less will end in a viewing session that’s 70% longer than their slower counterparts. (Google, 2017)
  • Lack of a mobile-friendly design is the number one reason that 40% of mobile site visitors leave and go to a competitor’s site. (Higher Visibility, 2019)
  • A delay of one second in mobile page response can reduce conversions by 7%. (99 Firms, 2019)
  • 90% of all time on mobile is spent in apps. (eMarketer, 2018)

Artificial Intelligence (AI)

  • Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. (Adobe, 2018)
  • PWC named AI one of the eight essential technologies in business. (Huff Post, 2017)
  • There are 1,652 AI startups and private companies that have captured over $12.24 billion of funding(Venture Scanner, 2018)
  • AI use grew by 270% over the last four years. (Leftronic, 2019)
  • 87% of companies that have adopted AI use it to improve their email marketing. (Leftronic, 2019)
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Sales Statistics

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 CRM

  • 18% of salespeople don't know what a CRM is. (HubSpot, 2017)
  • 23% of salespeople cite manual data entry as the biggest challenge when using their existing CRM. (HubSpot, 2017)
  • 17% of salespeople cite lack of integration with other tools as the biggest challenge using their existing CRM. (HubSpot, 2017)
  • By 2025, CRM is expected to reach more than $80 billion in revenue. (SuperOffice 2019)
  • 27% of salespeople are spending an hour or more on data entry each day. (HubSpot, 2018)
  • The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence. (Hubspot, 2018)

Selling

  • 75% of companies say closing more deals is their top sales priority. (HubSpot, 2018)
  • Prospecting is the most difficult part of the sales process for salespeople. (HubSpot, 2018)
  • The most common reason that major sales opportunities fall apart is budget. (Yesware, 2020)
  • Successful reps are 10x more likely to use collaborative words like “us,” “we,” and “our”. (Zety, 2019)
  • 80% of sales are made by 20% of salespeople. (Zety, 2019)
  • 40% of salespeople say getting a response from prospects is getting harder. (HubSpot, 2018)
  • 37% of salespeople struggle most with prospecting. (HubSpot, 2017)
  • 30% of salespeople say closing deals is getting harder. (HubSpot, 2018)

Service-Level Agreement (SLA)

  • Only 26% of respondents have a formal SLA between marketing and sales. (HubSpot, 2018)
  • Only 7% of salespeople said leads they received from marketing were very high quality. (HubSpot, 2018)
  • Only 28% of salespeople said marketing was their best source of leads (HubSpot, 2018)
  • Organizations with an SLA are three times as likely to be effective. (HubSpot, 2017)
  • 52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (HubSpot, 2017)
  • 85% of marketers with an SLA think their marketing strategy is effective. (HubSpot, 2018)

Social Selling

  • 28% of companies are prioritizing social selling. (HubSpot, 2018)
  • 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not(HubSpot, 2018)
  • Four in ten reps have recently closed two to five deals due to social media(HubSpot, 2018)
  • Half of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing and advertising(HubSpot, 2018)
  • Using social selling tools can increase win rates and deal size by 5% and 35%, respectively. (HubSpot, 2018)

Get Inspired by Marketing Stats

Keeping up with the greatest trends and processes in the world of marketing may seem like a daunting task considering how quickly the industry develops and evolves. However, your business can easily stay up to speed by honing in on the latest marketing statistics.

No matter what your business is focused on or what your goals are — whether they're related to SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales — reading up on the latest stats within each category is a great way to ensure your and marketing tactics stay relevant. This is how you'll reach your audience members and customers to convert more leads and boost conversions.

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