Conversion Rate Optimization (CRO)
- Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020)
- The first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time. (Portent, 2019)
- In a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales. (Databox, 2019)
- Landing pages, the least popular type of signup form, have the highest conversion rate (23%). On the other hand, popups, the most popular signup form, have the second-lowest conversion rate (3%). (Omnisend, 2018)
Ecommerce
- Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021. (Shopify Plus, 2019)
- 51% of shoppers surveyed say they use Google to research a purchase they plan to make online. (Think with Google, 2019)
- According to a 2019 study, search traffic generated 65% of total ecommerce sessions, 33% was generated through organic search, and 32% was generated through paid search. (Statista, 2019)
- 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019)
Local SEO
- Over a two year period, there was a 900%+ growth in mobile searches for “___ near me today/tonight." (Think with Google, 2018)
- 60% of smartphone users have contacted a business directly using the search results such as the "click to call” option. (Think with Google, 2019)
- Over a two-year period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me." (Think with Google, 2018)
- 46% of shoppers surveyed confirm inventory online before going to a store. (Think with Google, 2019)
- 70% of shoppers surveyed say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from. (Think with Google, 2019)
Mobile Search
- As of 2019, mobile devices, excluding tablets, generated about half of all website traffic globally. (Statista, 2020)
- Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Statista, 2020)
- 87% of internet users in the U.S. use more than one device when going online. (Think with Google, 2018)
- 60% of smartphone users have contacted a business directly using the search results (e.g. "click to call" option). (Think with Google, 2019)
- Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020)
- 39% of smartphone users are more likely to browse or shop a company or brand’s mobile app because it’s easier or faster to make a purchase. (Think with Google, 2019)
Social Media Statistics