Conversion Rate Optimization (CRO)

• More than one in three marketing leaders cite conversion rates as a top KPI that they prioritize tracking ( (HubSpot State of Marketing Report, 2023).

• Nearly two out of three marketers report that their average landing page conversion rate is less than 10% (HubSpot State of Marketing Report, 2023).
• In 2024, the top marketing channels driving ROI for B2B brands were their (1) website, blog, and SEO efforts, (2) paid social media content, and (3) social media shopping tools. (HubSpot State of Marketing Report, 2025).
• For B2C brands, the channels with the best ROI were (1) email marketing, (2) paid social media content, and (3) content marketing. (HubSpot State of Marketing Report, 2025).
• The average website has a bounce rate of 37% and an SEO click-through rate of 13% (HubSpot State of Marketing Report, 2023).
• The average conversion rate across all e-commerce sites is under 2% (Statista, 2025).
• Conversion rates are highest for health and beauty online shopping at 2.7% and lowest for luxury handbags at just 0.4% (Statista, 2023).
• Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs (FirstPageSage, 2025).

Mobile Search

• 63% of consumers prefer to find information about brands and products on mobile devices (HubSpot State of Consumer Trends, 2024).
• Most marketers report that mobile devices account for over half of their annual traffic (HubSpot Web Strategy & Analytics Report, 2023).
• The average U.S. household had 21 connected devices (Deloitte, 2023).
• Google accounts for over 93.9% of global mobile search market share (StatCounter, 2025).

Organic Search

• 32.9% of internet users aged 16+ discover new brands, products, and services via search engines. (DataReportal, 2025).
• 75% of marketers believe that AI-enabled search engines will positively impact their blogs, and 68% predict that their site will get more traffic. Only 9% believe this will harm blog traffic (HubSpot State of Marketing Report, 2023).
• 39% of marketers list optimizing on-page content based on keywords as their top SEO strategy (HubSpot State of Marketing Report, 2023).
• 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search (HubSpot State of Marketing Report, 2023).
• 29% of marketers list SEO as a top trend they leverage (HubSpot State of Marketing Report, 2023).

Voice Search

• 13% of marketers use voice search optimization (Alexa, Siri, etc.) in their marketing strategy. (HubSpot Marketing Trends Report, 2024).

• 20.5% of the global population used voice search in Q2 of 2024 (DemandSage, 2025).
• Over one in three Americans owns a smart speaker (Edison Research, 2023).

E-commerce

• Smartphones account for over 77% of retail website visits worldwide (Statista, 2024).
• E-commerce accounts for over 20.1% of all global retail sales (Statista, 2024).
• Amazon is the top e-commerce platform in traffic and gross merchandise value globally, with Pinduoduo, Alibaba’s Taobao, and Tmall leading in gross merchandise value in Asia. (Statista, 2024).

Blogging

• In 2024, blog posts (19.47%) were the fourth most popular content format used by marketers, following short-form video (29.18%), images (28.95%), and interviews (21.64%). (HubSpot State of Marketing Report, 2025).

• Up from 43%, 54% of content marketers report using AI to generate ideas, but just 6% (up from 3%) use it to write entire articles (Orbit Media, 2024).
• The average blog post length is 1,400 words — more than 77% longer than ten years ago (Orbit Media, 2024).

Video

• Short-form video is the most leveraged media format by marketers. (HubSpot Marketing Trends Report, 2024).
• 91% of businesses use video as a marketing tool in 2023. (Wyzowl, 2023)
• 42% of video marketers say they spend between $0 and $500 on an average video. (Wyzowl, 2023).
• YouTube is the most widely used video marketing platform. (Wyzowl, 2023).
• 8% of marketing videos average less than 10,000 views, 16% average under 1,000 views, and 16% average over 100,000 views (HubSpot State of Marketing Report, 2023).
• 60% of video marketers list engagement rate as a top KPI, followed by conversion rate (56%) and click-through rate (52%) (HubSpot State of Marketing Report, 2023).
• 73% of people say that the optimal length for an effective video is under 2 minutes. (Wyzowl, 2025).
• 36% of video marketers believe that the optimal length for a marketing video is between one and three minutes, 27% say the optimal length is four to six minutes, and 15% say it’s seven to nine (HubSpot State of Marketing Report, 2023).

Content Strategy

• 29% of marketers actively use content marketing. (HubSpot State of Marketing Report, 2024).

• Over 41% of marketers measure the success of their content marketing strategy through sales. (HubSpot State of Marketing Report, 2024).
• Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot State of Marketing Report, 2024).
• 50% of marketers plan on increasing their investment in content marketing in 2024. (HubSpot State of Marketing Report, 2024).
• One in two writers use AI tools to boost the performance of their content (HubSpot State of Marketing Report, 2023).
• 48% of social media marketers share similar or repurposed content across platforms with minor moderations or adaptations. In comparison, 34% make unique content from scratch for each platform, and 17% share the same content across platforms (HubSpot State of Marketing Report, 2023).
• 13% of marketing leaders report that content strategy is their top challenge (HubSpot State of Marketing Report, 2023).

Audio

• 91% of marketers plan to maintain or increase their investment in podcasts and audio content in 2025. (HubSpot State of Marketing Report, 2025).

• 25% of marketers leverage podcasts or other audio content as part of their content strategy. (HubSpot State of Marketing Report, 2024).
• 47% of marketers who leverage audio content and podcasts plan to invest more budget in 2024. (HubSpot State of Marketing Report, 2024).
• Only 3% of marketers say they've used audio chat rooms like Clubhouse in their marketing role. (HubSpot State of Marketing Report, 2024).
• Ad spending in the digital audio advertising market is projected to reach more than $12.16 billion in 2025 and $14.84 billion in 2029 (Statista, 2025).
• 73% of participants in a study agreed that they are open to listening to ads on audio streaming services if the tone fits what they’re doing at the time. (Spotify, 2025).
• 53% of people who own a smart speaker and have heard an ad on their device say they will likely respond to it (Basis Technologies, 2023).

Facebook

• Facebook is the most popular social media platform marketers used in 2023, and marketers report that it has a better ROI than every other platform (HubSpot State of Marketing Report, 2023).

• Facebook is the top social media channel that B2B and B2C marketers plan to invest in in 2025. (HubSpot State of Marketing Report, 2025).
• 28% of marketers report seeing the highest ROI from social media influencers from Facebook. (HubSpot State of Marketing Report, 2025).

Instagram

• Instagram has 2 billion monthly active users globally (Backlinko, 2025).
• 22% of marketers report that niched Instagram influencers deliver the next high ROI after Facebook. (HubSpot State of Marketing Report, 2025).
• In 2023, 22% of Instagram users watched branded content Stories from a company, business, or brand more than once a week, and 36% liked, commented, or shared branded Stories (HubSpot State of Marketing Report, 2023).
• Instagram Live has the highest ROI of any Instagram content format and is the most effective for gaining followers and shares (HubSpot State of Marketing Report, 2023).

X (formerly Twitter)

• According to Elon Musk, X has over 600 million monthly active users worldwide, and 300 million are daily active users (X, 2024).
• 66% of marketers reported that they would keep their brand on X in 2023, but 71% said they spent less time working on the platform in 2023 than in previous years, and 67% planned to invest in X alternatives (HubSpot State of Marketing Report, 2023).
• X is the 12th most popular social media platform (Statista, 2024).

LinkedIn

• LinkedIn has over a billion members across 200 countries and regions (LinkedIn, 2025).
• 50.6% of LinkedIn’s users are between 25 and 34, while 24.5% are between 18 and 24 years old. (Statista, 2024).
• 40% of B2B marketers list LinkedIn as the most effective channel for driving high-quality leads (Sprout Social, 2023).
• 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them effectively (Sprout Social, 2023).

Pinterest

• Pinterest has 553 million monthly active users (Pinterest, 2025).
• 61% of Pinterest’s users in the United Kingdom have purchased as a result of seeing branded content on the platform (Pinterest, 2025).
• GenZ makes up 42% of Pinterest’s global user base and is the #1 group adopting the platform. (Pinterest, 2025). 
• Over three in four Pinterest users are women (Statista, 2024).
• 1 in 3 people in the U.S. with a household income of over $100,000 are on Pinterest (Hootsuite, 2023).
• 96% of top searches on Pinterest are unbranded (Pinterest, 2025).

Snapchat

• Snapchat has 453 million daily active users and 850 million monthly active users worldwide (Snapchat, 2025).
• Snapchat users created over 1 billion monthly snaps in Q4 of 2024 (Snapchat, 2025).
• Snapchat users spend an average of 30 minutes daily on the platform (The Social Shepherd, 2023).
• 48% of Snapchat users are aged 15-25 (The Social Shepherd, 2023).

Social Media Management

• 90% of social media marketers say building an active online community is crucial to a successful social media strategy (HubSpot State of Marketing Report, 2023).
• Social media is the most preferred product discovery platform for consumers aged 18 to 44 (HubSpot State of Marketing Report, 2023).
• 80% of social media marketers believe consumers will buy products directly in social apps more often than on brands’ websites or third-party websites like Amazon (HubSpot State of Marketing Report, 2023).
• 66% of social media marketers report that funny content is the most effective for their brand, followed by relatable content (63%) and trendy content (59%) (HubSpot State of Marketing Report, 2023).
• Marketers report that their biggest social media challenge is determining which platforms to invest in (HubSpot State of Marketing Report, 2023).

Visual Content

• 88% of marketers plan to increase or maintain their investment in infographics in 2024. (HubSpot Blog Research, 2024).
• 21% of marketers list using visual content to boost dwell time as a top SEO marketing strategy (HubSpot State of Marketing Report, 2023).
• Infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12% (DemandSage, 2023).
• 55% of marketers create social media infographics more than any other visual media (DemandSage, 2023).
• 43% of marketers say that creating consistently high-quality visual content is one of the biggest hurdles they face (DemandSage, 2023)
  

Social Media Usage

• There are 5.24 billion social media users globally (Statista, 2024).
• TikTok is the most downloaded non-gaming app in the world, with over 825 million downloads. (Statista, 2024).
• About 64% of the world’s population uses social media (DataReportal, 2025).
• The average social media user spends 2 hours and 24 minutes on social media every day. (DataReportal, 2023).
• More than 90% of working professionals aged 16 to 24 use social media for work-related communication, while less than two-thirds of professionals aged 55 to 64 report using social media at work (DataReportal, 2023)
  

Short-Form Video

• Short-form videos, including TikTok, Instagram Reels, and YouTube Shorts, are the most widely used video formats by marketers, with 29.18% incorporating them into their strategies. (HubSpot State of Marketing Report, 2025).
• 21% of marketers say short-form videos deliver the highest ROI. (HubSpot State of Marketing Report, 2025).
• Short-form video is the leading content format marketers intend to prioritize, with 17.13% planning to increase their investment in it. (HubSpot State of Marketing Report, 2025).
• More than one in three video marketers say that the optimal video is just one to three minutes long, and 96% agree that videos should be less than 10 minutes long  (HubSpot State of Marketing Report, 2023).
• 73% of consumers prefer to watch a short-form video to learn about a product or service (The Leap, 2023).
• YouTube Shorts had the highest engagement rate (5.91%) of all short-form video platforms in Q1 2024. TikTok followed closely with an engagement rate of approximately 5.75%, while Facebook Reels recorded an engagement rate of around 2%. (Statista, 2024).
• The average length of TikTok videos increased to 42.7 seconds in 2024, up from 39 seconds in 2023 (Statista, 2024).
• TikTok videos lasting over 54 seconds averaged 38,000 views, while shorter videos received fewer views. Videos under 10 seconds got the lowest engagement, with around 19,000 views. (Statista, 2023).
• YouTube Shorts had an average of 2 billion monthly viewers as of July 2023. (Statista, 2023).
• Most YouTube Shorts are 30-40 seconds long. 50-60 seconds Shorts get the most views. (INFLOW Network, 2023).

Product Video

• 13.99% of marketers plan to increase their investment in video marketing channels in 2025. (HubSpot State of Marketing, 2025).
• 96% of marketers agree that videos have helped increase users’ understanding of their product or service (HubSpot State of Video Marketing Report, 2023).
• 40% of marketers report that the biggest benefit of creating video content is to help their customers understand its products and services (HubSpot State of Video Marketing Report, 2023).
• 96% of people say they watch explainer videos to learn more about a product, and 89% report having been swayed to purchase (HubSpot State of Video Marketing Report, 2023).
• Around 51% of consumers rely on product videos to make an educated purchase decision (Plainly, 2025).

Video Analytics

• 89% of businesses use video marketing, while 68% of marketers who haven't adopted it yet plan to do so in 2025. (Wyzowl, 2025).
• Most videos uploaded to Wistia in 2023 were under three minutes or between five and 30 minutes long. (Wistia, 2024).
• As video length increases, engagement rates drop. Videos under one minute see an average engagement rate of 50%, while those over 60 minutes have a 17% engagement rate. (Wistia, 2024).
• 93% of video marketers reported that video gives them a positive ROI. (Wyzowl, 2024).
• 89% of businesses do video marketing, and 68% of marketers who currently don't use video plan to start incorporating it in 2025. (Wyzowl, 2025).
• 69% of U.S. consumers say smartphones are their most-used device for watching videos, making them the most popular choice for video consumption. (Statista, 2023).
• The most common types of videos companies made are live-action (54%), followed by animated video (24%) and screen-recorded (15%). (Wyzowl, 2025).
• 62% of video marketers say video has decreased the number of support queries they receive. (Wyzowl, 2024).

YouTube

• YouTube now allows users to upload Shorts up to three minutes long. In 2023, YouTube Shorts' monetization rate more than doubled compared to in-stream viewing, signaling increased ad spending on Shorts. (Alphabet 2024 Q1 Earnings Call, 2024).
• YouTube (76%) has the highest mobile audience reach of all leading smartphone apps in the US. (Statista, 2024).
• YouTube has more than 2.5 billion active users (DataReportal, 2023).
• YouTube’s user base is 45.6% female and 54.4% male (DataReportal, 2023).
• More than half of U.S. viewers agree that YouTube ads are more relevant than ads on traditional TV or other streaming apps (Google, 2023).
• 22% of marketers have incorporated YouTube Stories into their video marketing strategy (Social Media Examiner, 2023).
• In the United Kingdom, children spend an average of 66 minutes — more than an hour — on YouTube daily (Statista, 2023).

Clickthrough Rate

• The average click-through rate for emails sent to Constant Contact customers is 1.36% (Constant Contact, 2025).
• Marketers report that segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones (HubSpot State of Marketing Report, 2023).
• Clickthrough rate is the number one metric marketers use to track the success of their email marketing campaigns (HubSpot State of Marketing Report, 2023).

Email Copy

• 95% of marketers who use generative AI for email creation rate it as “effective,” and 54% rate it as “very effective” (HubSpot State of Generative AI Report, 2023).
• 43% of marketers who use generative AI say that it’s most helpful for creating email copy (HubSpot State of Generative AI Report, 2023).
• Using customers’ names in email copy is the most common strategy marketers use to personalize their marketing emails (MailJet, 2023).

Email Segmentation

• Segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones (HubSpot State of Marketing Report, 2023).
• 78% of marketers report that subscriber segmentation is the most effective strategy they use for email marketing campaigns (HubSpot State of Marketing Report, 2023).
• 53% of small business owners in the U.S., U.K., Canada, and Australia used email marketing as the most frequent strategy for finding new and retaining repeat customers. (Constant Contact, 2024).

Email Usage

• 59% of Americans say that most emails they receive are not useful to them (Edison Mail, 2023).
• Receiving too many emails is why consumers unsubscribe (Gartner, 2022).
• 40% of email users have at least 50 unread messages in their inboxes (MailButler, 2024).
• The number of global email users reached 4.37 billion in 2023 and is projected to grow to 4.89 billion by 2027 (Statista, 2023).
• 22% of marketers send two or three marketing emails per day, and 21% send daily emails (HubSpot Research, 2023).

Mobile Email

• 41% of email views — and 75% of Gmail users’ email views — come from mobile devices (MailButler, 2023).
• 35% of email marketers use a mobile-first or mobile-responsive design process. (Litmus, 2023).

Demand Generation

• 70% of marketers would rate their leads as being “high quality.” (HubSpot Marketing Strategy Report, 2024).
• Lead generation is the 3rd most important metric used when measuring the effectiveness of content marketing strategies. (HubSpot Marketing Strategy Report, 2024).
• Brand-led marketing is making a comeback, with 37.52% of marketers prioritizing the customer experience with their brand and 28.78% creating content that aligns with their brand’s values. (HubSpot State of Marketing Report, 2025).
• Marketers are focusing more on younger audiences. In 2024, 36% target Gen Z (up from 34% in 2023), 72% target Millennials (down from 74%), 41% target Gen X (down from 67%), and 19% target Boomers (down from 27%). (HubSpot State of Marketing Report, 2025).
• 74% of marketers say content marketing helped generate demand/leads; 62% say it nurtured subscribers/audience/leads; 52% say it grew loyalty with existing clients/customers; and 49% say it helped generate sales/revenue. 37% say content marketing grew a subscribed audience, and 9% say it reduced customer support costs. (Content Marketing Institute, 2025).

Marketing Automation

• 19.65% of marketers plan to use AI agents to automate marketing in 2025. (19.65%) (HubSpot State of Marketing Report, 2025).
• 47.18% of marketers say they strongly or somewhat agree that they understand how to incorporate AI into their marketing strategy. (HubSpot State of Marketing Report, 2025).
• 47.63% of marketers say they strongly or somewhat agree that they know how to measure the impact of AI in their marketing strategy. (HubSpot State of Marketing Report, 2025).
• The top three AI use cases among marketers are content creation (43.04%), research (34.18%), and brainstorming (26.96%). (HubSpot State of Marketing Report, 2025).

Marketing Analytics

• A majority of marketers say that data is only "somewhat" important to their overall marketing strategies. (HubSpot Blog Marketing Strategy Report, 2024).
• A majority of marketers say that the data they have about their target audiences is high quality (44%). (HubSpot Blog Marketing Strategy Report, 2024).
• 30.55% of marketers said data helps determine their most effective marketing strategies, 29.59% said it improves ROI, and 27.36% said it helps reach their target audience more effectively. (HubSpot State of Marketing Report, 2025).
• Marketers ranked using data to inform their marketing strategy as the third most significant industry change in 2024. (HubSpot State of Marketing Report, 2025).
• 87% of marketers report that data is their company’s most under-utilized asset (Invoca, 2023).
• 22% of social media marketers list measuring and justifying their work as a top challenge  (HubSpot State of Marketing Report, 2023).
• Nearly one in three media planners list understanding the platforms their audiences spend the most time on and better analyzing the effectiveness of their content as their top challenges (HubSpot State of Marketing Report, 2023).
• 26% of marketers report that decision-makers do not review the information the marketing analytics team provides, and 24% report that decision-makers reject the marketing analytics team’s recommendations or rely on gut instincts to make decisions (Gartner, 2022).

Adblocking

• Marketers say that Google's planned third-party cookie phase-out has had the most impact on their marketing strategy this year. (HubSpot Marketing Strategy Report, 2024).
• In 2022, 35.7% of global internet users reported using ad blockers to block ads when viewing content online (Statista, 2023).
• Ad blocking is most common in China, Indonesia, and Vietnam, where more than 40% of internet users use these tools to block ads (Statista, 2023).
• Ad blocking was forecasted to cost publishers $54 billion in lost revenue in 2024. (Eyeo, 2024).
• Worldwide, there are 530 million mobile ad-block users and 290 million desktop ad-block users (Blockthrough, 2023).

Display Advertising

• 22% of marketers use display ads as part of their marketing strategy. (HubSpot Marketing Strategy Report, 2024)
• In 2022, display advertisements accounted for 30% of all digital ad spending in the United States (Statista, 2023).
• Nine out of ten dollars spent on display advertising in the United States are allocated using programmatic buying (Statista, 2023).
• The retail industry spends the most on display ads, accounting for 24.7% of U.S. display ad spend (Insider Intelligence, 2023).
• U.S. e-commerce businesses are projected to spend more than $15 billion on display ads in 2026 (Insider Intelligence, 2023).

Mobile Advertising

• Global mobile advertising spending is expected to exceed $300 billion by 2024 (Statista, 2023). 
• The U.S. leads the world in mobile ad spending, with an annual spend of over $150 billion (Statista, 2023).
• China is the second largest market for mobile advertising, with an annual spend of nearly $115 billion (Statista, 2023).
• U.S. marketers report allocating 19% of their marketing budgets to mobile advertising (Statista, 2023).
• More than half of all global web traffic is mobile, making this an essential platform for advertisers (Statista, 2023).
• Most marketers report that mobile devices are responsible for more than half of their annual traffic (HubSpot State of Marketing Report, 2023).

Pay-Per-Click (PPC) Advertising

• With effective optimization, pay-per-click (PPC) advertising can yield average returns of $2 for every $1 spent — a 200% ROI (Wordstream, 2023).

• A personalized landing page can make PPC ad campaigns 5% more effective (Ranktracker, 2024).
• 84% of brands and marketers said they see good results with their PPC advertising campaigns (Ranktracker, 2024).

Video Advertising

• In 2024, 36% of marketers invested in video ads, while 64% relied on organic reach. (Wyzowl, 2025)
• Advertisers in up to 40 markets can now book First Position on YouTube Shorts, ensuring their ads appear first when users scroll through the Shorts feed. (Alphabet, 2024)
• Video ad spending is projected to reach over $207.5 billion in 2025 and more than $268 billion by 2029 (Statista, 2025).

• 92% of video marketers report that video advertising provides a good ROI (Wyzowl, 2023).
• The video platform TikTok is projected to generate $33.1 billion in advertising revenue in 2025 (Statista, 2025).

Messaging Apps

• 25% of marketers are leveraging Mobile messaging. (HubSpot Blog Marketing Trends Report, 2024)
• There are over 3 billion active users on messaging apps worldwide (Exploding Topics, 2025).
• Every month, two billion users access the leading messenger app, WhatsApp (Statista, 2024).
• 70% of consumers have opted in to receive texts from businesses, and 61% say they want the ability to text a business back (SimpleTexting, 2023).
• Most consumers check their text messages within five minutes of receiving a notification, and one in three consumers check their messages within one minute (SimpleTexting, 2023).
• 65% of consumers use social media messaging apps to contact a company’s customer service team (HubSpot Research, 2023).

Augmented Reality

• 14% of marketers use virtual reality (VR) and augmented reality (AR) as part of their marketing strategy, and 49% plan to increase their investments in 2024. (HubSpot Blog Marketing Trends Report, 2024).
• 47% of marketers will increase their investments in experiential marketing in 2023. (HubSpot Blog Marketing Trends Report, 2024).
• 14% of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy, and 49% plan to increase these investments in 2024 (HubSpot State of Marketing Report, 2023).
• In 2023, 47% of marketers reported increasing their investments in experiential marketing efforts (HubSpot State of Marketing Report, 2023).

Mobile

• There are nearly 7 billion smartphones worldwide, and 95% of Americans have access to a cell phone (Exploding Topics, 2023).
• More than 60% of global website traffic is mobile (SimilarWeb, 2023).
• 74% of people report that they are more likely to return to a website if it’s optimized for mobile (WebFX, 2023).
• 67% of mobile users say they’re more likely to buy a company’s product or service if its website is mobile-friendly (WebFX, 2023).
• More than half of all digital ad spending is focused on mobile ads (Statista, 2023).
• Social media ads receive the largest portion of global mobile advertising investment, with marketers spending over $140 billion on mobile social media advertising in 2023 (Statista, 2023).

CRM

• 52% of marketers who don’t have a CRM felt their marketing strategies were effective in 2024. (HubSpot State of Marketing Report, 2025).
• 87% of marketers using HubSpot felt their marketing strategies were effective in 2024. (HubSpot State of Marketing Report, 2025).
• 61% of sales leaders automated their CRM software in 2023 (Prezentor, 2023).
• 78% of sales leaders say their CRM effectively improves alignment between sales and marketing teams (HubSpot Research, 2023).
• Top-performing salespeople spend about 18% more time updating their CRM system than average salespeople (LinkedIn, 2022).
• 91% of companies with ten or more employees use a CRM system to manage customer data (Zippia, 2023).
• 45% of companies report that their use of CRM software has increased sales revenue (Zippia, 2023)

Selling

• Global retail sales are projected to amount to more than $30 trillion by 2026 (Statista, 2023).

• 22% of marketing leaders report that growing revenue and sales is their primary goal (HubSpot State of Marketing Report, 2023).
• 96% of prospects report doing their own research before speaking with a human sales rep (HubSpot State of Sales Report, 2023).
• More than half of sales leaders report using sales enablement content, and 79% say these materials are essential for making a sale (HubSpot State of Sales Report, 2023).

Service Level Agreement (SLA)

• 85% of marketers with a service level agreement (SLA) believe that their marketing strategy is effective (HubSpot Research, 2023).
• Companies with an active SLA are likely to experience greater year-over-year ROI than those without (HubSpot Research, 2023).
• Companies with an active SLA are 31% more likely to hire additional salespeople to meet demand (HubSpot Research, 2023).

Social Selling

• 78% of businesses that use social selling outperform those that don’t (LinkedIn, 2023).

• Businesses that prioritize social selling are 51% more likely to reach their sales quotas (LinkedIn, 2023).
• Sales professionals with a strong social selling index on LinkedIn have 45% more sales opportunities than those without a strong social selling index (LinkedIn, 2023).
• When people are exposed to brand messages on LinkedIn, they are six times more likely to convert (LinkedIn, 2023).

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