The Ultimate List of Marketing Statistics for 2024

Conversion Rate Optimization (CRO)

• More than one in three marketing leaders cite conversion rates as a top KPI that they prioritize tracking (HubSpot State of Marketing Report, 2023).
• Nearly two out of three marketers report that their average landing page conversion rate is less than 10% (HubSpot State of Marketing Report, 2023).
• 63% and 43% of marketers respectively say that social media and email drive the highest ROI of all marketing channels. (HubSpot State of Marketing Report, 2024)
• The average website has a bounce rate of 37% and an SEO click-through rate of 13% (HubSpot State of Marketing Report, 2023).
• 70% of marketers believe that A/B testing is essential to boost conversion rates (ZipDo Essential A/B Testing Statistics, 2023).
• The average conversion rate across all e-commerce sites is under 2% (Statista, 2023).
• Conversion rates are highest for health and beauty online shopping at 2.7% and lowest for luxury handbags at just 0.4% (Statista, 2023).
• Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs (FirstPageSage, 2023).

Mobile Search

• 63% of consumers prefer to find information about brands and products with their mobile devices (HubSpot State of Consumer Trends, 2024).
• Most marketers report that mobile devices were responsible for more than half of their annual traffic (HubSpot Web Strategy & Analytics Report, 2023).
• The average U.S. household had 22 connected devices in 2022 (Deloitte, 2022).
• Google accounts for over 95% of global mobile search market share (StatCounter, 2023).
• Mobile advertising spending is projected to reach nearly $400 billion by 2024 (Statista, 2023).

Organic Search

• 75% of marketers believe that AI-enabled search engines will positively impact their blogs, and 68% predict that their site will get more traffic. Only 9% believe this will harm blog traffic (HubSpot State of Marketing Report, 2023).
• 39% of marketers list optimizing on-page content based on keywords as their top SEO strategy (HubSpot State of Marketing Report, 2023).
• 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search (HubSpot State of Marketing Report, 2023).
• 29% of marketers list SEO as a top trend they leverage (HubSpot State of Marketing Report, 2023).

Voice Search

• 13% of marketers are leveraging voice search optimization (Alexa, Siri, etc.) as part of their marketing strategy. (HubSpot Marketing Trends Report, 2024)
• In the U.S., 41% of adults use voice search daily (TechReport, 2023).
• About 90% of people think voice search is easier and faster than traditional search (TechReport, 2023).
• Over one in three Americans owns a smart speaker (Edison Research, 2023).
• Amazon leads the smart speaker market, accounting for 67% of U.S. market share (Statista, 2023).

E-commerce

• Smartphones account for over 70% of retail website visits worldwide (Statista, 2023).
• E-commerce accounts for over 20% of all global retail sales (Statista, 2023).
• Amazon is the top e-commerce platform in traffic, but Alibaba’s Taobao and Tmall lead in gross merchandise value (Statista, 2023).

Blogging

• Blog posts are the most famous content format, with 9 out of 10 marketers using their blogs to achieve their content goals (SEMrush, 2023).
• Companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs (DemandMetric).
• 43% of content marketers report using AI to help them generate ideas (43%), but just 3% use it to write entire articles (Orbit Media, 2023).
• The average blog post length is 1,427 words — more than 70% longer than ten years ago (Orbit Media, 2023).
• Only 3% of brands regularly publish blog posts longer than 2,000 words (Orbit Media, 2023).

Video

• Short-form video is the top leveraged media format in marketers content strategies. (HubSpot Marketing Trends Report, 2024)
• 91% of businesses use video as a marketing tool in 2023. (Wyzowl, 2023)
• 42% of video marketers say they spend between $0 and $500 on an average video. (Wyzowl, 2023)
• YouTube is the most widely used video marketing platform. (Wyzowl, 2023)
• Short-form video is the top trend marketers report leveraging in 2023 (HubSpot State of Marketing Report, 2023).
• 8% of marketing videos average less than 10,000 views, 16% average under 1,000 views, and 16% average over 100,000 views (HubSpot State of Marketing Report, 2023).
• 60% of video marketers list engagement rate as a top KPI, followed by conversion rate (56%) and click-through rate (52%) (HubSpot State of Marketing Report, 2023).
• 96% of marketers agree that the optimal length of a marketing video is under 10 minutes.
• 36% of video marketers believe that the optimal length for a marketing video is between one and three minutes, 27% say the optimal length is four to six minutes, and 15% say it’s seven to nine (HubSpot State of Marketing Report, 2023).

Content Strategy

• 29% of marketers actively use content marketing. (HubSpot State of Marketing Report, 2024)
• Over 41% of marketers measure the success of their content marketing strategy through sales. (HubSpot State of Marketing Report, 2024)
• Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot State of Marketing Report, 2024)
• 50% of marketers plan on increasing their investment in content marketing in 2024.
  (HubSpot State of Marketing Report, 2024)
• One in two writers use AI tools to boost the performance of their content (HubSpot State of Marketing Report, 2023).
• 48% of social media marketers share similar or repurposed content across platforms with minor moderations or adaptations. In comparison, 34% make unique content from scratch for each platform, and 17% share the same content across platforms (HubSpot State of Marketing Report, 2023).
• 13% of marketing leaders report that content strategy is their top challenge (HubSpot State of Marketing Report, 2023).
• One in three media planners report that using content to engage with their audiences is a top strategic goal (HubSpot State of Marketing Report, 2023).

Audio

• 25% of marketers leverage podcasts or other audio content as part of their content strategy. (HubSpot State of Marketing Report, 2024)
• 47% of marketers who leverage audio content and podcasts plan to invest more budget in 2024. (HubSpot State of Marketing Report, 2024)
• Only 3% of marketers say they've used audio chat rooms like Clubhouse in their marketing role. (HubSpot State of Marketing Report, 2024)
• Ad spending in the digital audio advertising market is projected to reach more than $10 billion in 2023 and $13 billion in 2028 (Statista, 2023).
• More than 60% of digital audio listeners in the U.S. paid for a streaming audio subscription in 2022 (Insider Intelligence, 2023).
• 86% of consumers recall podcast ads more than any other channel (Basis Technologies, 2023).
• 53% of people who own a smart speaker and have heard an ad on their device say they will likely respond to it (Basis Technologies, 2023).
• 61% of audio listeners pay attention to audio ads (compared to just 19% of TV watchers who actively watch TV ads) (Basis Technologies, 2023).
• Ad spending in the digital audio advertising market is projected to reach more than $10 billion in 2023 and $13 billion in 2028 (Statista, 2023).
• More than 60% of digital audio listeners in the U.S. paid for a streaming audio subscription in 2022 (Insider Intelligence, 2023).
• 86% of consumers recall podcast ads more than any other channel (Basis Technologies, 2023).
• 53% of people who own a smart speaker and have heard an ad on their device say they will likely respond to it (Basis Technologies, 2023).
• 61% of audio listeners pay attention to audio ads (compared to just 19% of TV watchers who actively watch TV ads) (Basis Technologies, 2023).

Facebook

• Facebook is the most popular social media platform marketers used in 2023, and marketers report that it has a better ROI than every other platform (HubSpot State of Marketing Report, 2023).

• Facebook has over 3 billion monthly active users and is the most-used social network worldwide (Statista, 2023).
• One in four marketers list Facebook as one of the most effective platforms for building community on social media (HubSpot Social Media Trends Report, 2023).

Instagram

• Instagram has 2 billion monthly active users globally (Backlinko, 2023).

• Instagram posts generate 23% more engagement than Facebook, even though Facebook has twice as many monthly users (HubSpot State of Marketing Report, 2023).
• In 2023, 22% of Instagram users watched branded content Stories from a company, business, or brand more than once a week, and 36% liked, commented, or shared branded Stories (HubSpot State of Marketing Report, 2023).
• Instagram Live has the highest ROI of any Instagram content format and is the most effective for gaining followers and shares (HubSpot State of Marketing Report, 2023).

X (formerly Twitter)

• X has over 500 million monthly active users worldwide (Search Logistics, 2023).

• 66% of marketers reported that they would keep their brand on X in 2023, but 71% said they spent less time working on the platform in 2023 than in previous years, and 67% planned to invest in X alternatives (HubSpot State of Marketing Report, 2023).
• X is the 12th most popular social media platform (Statista, 2023).

LinkedIn

• LinkedIn has over a billion members across 200 countries and regions (LinkedIn, 2023).
• Over half of LinkedIn’s users are between 25 and 34 (Hootsuite, 2023).
• 40% of B2B marketers list LinkedIn as the most effective channel for driving high-quality leads (Sprout Social, 2023).
• 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them effectively (Sprout Social, 2023).

Pinterest

• Pinterest has more than 450 million monthly active users (Pinterest, 2023).
• 85% of Pinterest’s weekly users have purchased the platform (Pinterest, 2023).
• Over three in four Pinterest users are women (Statista, 2023).
• 45% of people in the U.S. with a household income of over $100,000 are on Pinterest (Hootsuite, 2023).
• 97% of top searches on Pinterest are unbranded (Pinterest, 2023).

Snapchat

• Snapchat has over 400 daily active users worldwide (Statista, 2023).
• Snapchat users create over 5 billion daily snaps (Snapchat, 2023).
• Snapchat users spend an average of 30 minutes daily on the platform (The Social Shepherd, 2023).
• 48% of Snapchat users are aged 15-25 (The Social Shepherd, 2023).

Social Media Management

• 90% of social media marketers say building an active online community is crucial to a successful social media strategy (HubSpot State of Marketing Report, 2023).
• Social media is the most preferred product discovery platform for consumers aged 18 to 44 (HubSpot State of Marketing Report, 2023).
• 80% of social media marketers believe consumers will buy products directly in social apps more often than on brands’ websites or third-party websites like Amazon (HubSpot State of Marketing Report, 2023).
• 66% of social media marketers report that funny content is the most effective for their brand, followed by relatable content (63%) and trendy content (59%) (HubSpot State of Marketing Report, 2023).
• Marketers report that their biggest social media challenge is determining which platforms to invest in (HubSpot State of Marketing Report, 2023).

Visual Content

• 26% of marketers are already using infographics while 15% plan to leverage it for the first time in 2024. (HubSpot Blog Research, 2024).
• 21% of marketers list using visual content to boost dwell time as a top SEO marketing strategy (HubSpot State of Marketing Report, 2023).
• Infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12% (DemandSage, 2023).
• 55% of marketers create social media infographics more than any other visual media (DemandSage, 2023).
• 43% of marketers say that creating consistently high-quality visual content is one of the biggest hurdles they face (DemandSage, 2023).

Social Media Usage

• The number of global social media users is expected to reach 5.1 billion in 2025. (Statista, 2023)
• TikTok is the most downloaded non-gaming app in the world with over 627 million downloads. (Business of Apps, 2023)
• About 60% of the world’s population uses social media (DataReportal, 2023).
• The average social media user spends 2 hours and 24 minutes on social media every day (DataReportal, 2023).
• More than 90% of working professionals aged 16 to 24 use social media for work-related communication, while less than two-thirds of professionals aged 55 to 64 report using social media at work (DataReportal, 2023).

Short-Form Video

• 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024 (HubSpot State of Marketing Report, 2024).
• More than one in three video marketers say that the optimal video is just one to three minutes long, and 96% agree that videos should be less than 10 minutes long  (HubSpot State of Marketing Report, 2023).
• 73% of consumers prefer to watch a short-form video to learn about a product or service (The Leap, 2023).

Product Video

• 96% of marketers agree that videos have helped increase users’ understanding of their product or service (HubSpot State of Video Marketing Report, 2023).
• 40% of marketers report that the biggest benefit of creating video content is to help their customers understand its products and services (HubSpot State of Video Marketing Report, 2023).
• 96% of people say they watch explainer videos to learn more about a product, and 89% report having been swayed to purchase (HubSpot State of Video Marketing Report, 2023).
• Around 51% of consumers rely on product videos to make an educated purchase decision (Plainly, 2023).

Social Video

• 71% of videos created by companies are made for use on social media (HubSpot State of Video Marketing Report, 2023).
• 32% of marketers report that the most effective way to generate leads from marketing videos is to place links to landing pages on social media video ads (HubSpot State of Video Marketing Report, 2023).
• Marketers report that the top social media platform for sharing videos is YouTube (70%), followed by Instagram (60%) and TikTok (35%) (HubSpot State of Video Marketing Report, 2023).
• 67% of marketers say that sharing social videos on platforms like YouTube, Instagram, or TikTok has the biggest ROI of any marketing strategy (HubSpot State of Video Marketing Report, 2023).
• Instagram Live videos have the highest ROI of any content format (HubSpot State of Marketing Report, 2023).

Video Analytics

• In 2022, over 15 million video files were uploaded to Wistia. (Wistia, 2023)
• Data shows that video engagement rate stays high at 38% for videos up to 30 minutes. For videos between 30 and 60 minutes, it drops to 26% then to 16% for videos over an hour. (Wistia, 2023)
• 92% of video marketers reported that video gives them a positive ROI. (Wyzowl, 2023)
• 92% of video marketers feel the levels of noise and competition have increased in the last year. (Wyzowl)
• 99% of people who use video for marketing say they’ll continue using video. (Wyzowl, 2023)
• People are 1.5x more likely to watch video daily on a smartphone than on a computer. (Facebook, 2020)
• The most common types of videos made by companies are live action (66%), followed by screen recorded (57%), and animated (55%). (Wyzowl, 2023)
• 53% of video marketers say video has reduced the number of support calls they’ve received. (Wyzowl, 2023)

YouTube

• YouTube has more than 2.5 billion active users (DataReportal, 2023).
• YouTube’s user base is 45.6% female and 54.4% male (DataReportal, 2023).
• More than half of U.S. viewers agree that YouTube ads are more relevant than ads on traditional TV or other streaming apps (Google, 2023).
• 22% of marketers have incorporated YouTube Stories into their video marketing strategy (Social Media Examiner, 2023).
• In the United Kingdom, children spend an average of 64 minutes — more than an hour — on YouTube daily (Statista, 2022).

Clickthrough Rate

The average clickthrough rate for emails sent to Constant Contact customers is 1.40% (Constant Contact, 2023).

Marketers report that segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones (HubSpot State of Marketing Report, 2023).

Clickthrough rate is the number one metric marketers use to track the success of their email marketing campaigns (HubSpot State of Marketing Report, 2023).

Email Copy

• 95% of marketers who use generative AI for email creation rate it as “effective,” and 54% rate it as “very effective” (HubSpot State of Generative AI Report, 2023).
• 43% of marketers who use generative AI say that it’s most helpful for creating email copy (HubSpot State of Generative AI Report, 2023).
• Using customers’ names in email copy is the most common strategy marketers use to personalize their marketing emails (MailJet, 2023).
• 47% of email recipients say they open an email based on the subject line alone, and 69% mark an email as spam based on the subject line alone (OptinMonster, 2023).

Email Segmentation

• Segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones (HubSpot State of Marketing Report, 2023).
• 78% of marketers report that subscriber segmentation is the most effective strategy they use for email marketing campaigns (HubSpot State of Marketing Report, 2023).
• 64% of marketers personalize their emails by segment (Constant Contact, 2023).

Email Usage

• 59% of Americans say that most emails they receive are not useful to them (Edison Mail, 2023).
• Receiving too many emails is why consumers unsubscribe (Gartner, 2022).
• 40% of email users have at least 50 unread messages in their inboxes (MailButler, 2023).
• The number of global email users reached 4.26 billion in 2022 and is projected to grow to 4.73 billion by 2026 (Statista, 2022).
• 22% of marketers send two or three marketing emails per day, and 21% send daily emails (HubSpot Research, 2023).
• Marketers report that their emails achieve the highest engagement rates between 9 AM and noon (HubSpot Research, 2023).

Mobile Email

• 41% of email views — and 75% of Gmail users’ email views — come from mobile devices (MailButler, 2023).
• 35% of email marketers use a mobile-first or mobile-responsive design process. (Litmus, 2023).

Demand Generation

• 70% of marketers would rate their leads as being "high quality." (HubSpot Marketing Strategy Report, 2024)
• Lead generation is the 3rd most important metric used when measuring the effectiveness of content marketing strategies. (HubSpot Marketing Strategy Report, 2024)
• 44% of marketers say "Better measure the ROI of our demand generation initiatives" is their top priority for 2021. (Demand Gen Report, 2021)
• More than half (53%) of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads. (Demand Gen Report, 2021)
• 53% of marketers say email has been the most effective channel for early-stage lead generation.(Demand Gen Report, 2021)
• In 2021, 78% of marketers say their
  demand-gen budget will grow or remain the same. (Activate, 2020)
• 28% of marketers say using additional account-level fields helps improve their lead scoring. (Activate, 2020)
• Ad placement and audience targeting are the top ways that advertisers drive more demand. (HubSpot, 2020)
• The top priority for marketers is generating leads. (HubSpot, 2020)
• Over 60% of marketers said their CAC has increased in the past three years. (HubSpot, 2020)
• 49% of companies report that increasing customer acquisition is their primary objective. (Ascend2, 2020)

Marketing Automation

• 64% of marketers use AI/automation and 38% of those who don't will start using it in 2024. (HubSpot Blog Marketing Strategy Report, 2024)
• 63% of marketing leaders report that they use automation in their email marketing efforts, 50% use it for social media management, and 40% automate their paid ads efforts (Statista, 2023).
• 91% of marketers reported that demand for automation from their business teams increased between 2020 and 2022 (Salesforce, 2022).
• More than three-quarters of customer journeys are somewhat automated, and 10% are fully automated (Ascend2, 2023).

Marketing Analytics

• A majority of marketers say that data is only "somewhat" important to their overall marketing strategies. (HubSpot Blog Marketing Strategy Report, 2024)
• A majority of marketers say that the data they have about their target audiences is high quality (44%). (HubSpot Blog Marketing Strategy Report, 2024)
• Just over half (53%) of marketing decisions are influenced by marketing analytics (Gartner, 2022).
• 87% of marketers report that data is their company’s most under-utilized asset (Invoca, 2023).
• 22% of social media marketers list measuring and justifying their work as a top challenge  (HubSpot State of Marketing Report, 2023).
• Nearly one in three media planners list understanding the platforms their audiences spend the most time on and better analyzing the effectiveness of their content as their top challenges (HubSpot State of Marketing Report, 2023).
• 26% of marketers report that decision-makers do not review the information the marketing analytics team provides, and 24% report that decision-makers reject the marketing analytics team’s recommendations or rely on gut instincts to make decisions (Gartner, 2022).

Adblocking

• Marketers say that Google's planned third-party cookie phase out has had the most impact on their marketing strategy this year. (HubSpot Marketing Strategy Report, 2024)
• In 2022, 35.7% of global internet users reported using ad blockers to block ads when viewing content online (Statista, 2023).
• Ad blocking is most common in China, Indonesia, and Vietnam, where more than 40% of internet users use these tools to block ads (Statista, 2023).
• People between 18 and 29 are likelier to use an ad blocker, while younger teens and older groups are less likely to block ads (Kinsta, 2023).
• Worldwide, there are 530 million mobile ad-block users and 290 million desktop ad-block users (Blockthrough, 2023).

Display Advertising

• 22% of marketers use display ads as part of their marketing strategy. (HubSpot Marketing Strategy Report, 2024)
• In 2022, display advertisements accounted for 30% of all digital ad spending in the United States (Statista, 2023).
• Nine out of ten dollars spent on display advertising in the United States are allocated using programmatic buying (Statista, 2023).
• The retail industry spends the most on display ads, accounting for 24.7% of U.S. display ad spend (Insider Intelligence, 2023).
• U.S. e-commerce businesses are projected to spend more than $15 billion on display ads in 2026 (Insider Intelligence, 2023).

Mobile Advertising

• Global mobile advertising spending is expected to exceed $300 billion by 2024 (Statista, 2023). 
• The U.S. leads the world in mobile ad spending, with an annual spend of over $150 billion (Statista, 2023).
• China is the second largest market for mobile advertising, with an annual spend of nearly $115 billion (Statista, 2023).
• U.S. marketers report allocating 19% of their marketing budgets to mobile advertising (Statista, 2023).
• More than half of all global web traffic is mobile, making this an essential platform for advertisers (Statista, 2023).
• Most marketers report that mobile devices are responsible for more than half of their annual traffic (HubSpot State of Marketing Report, 2023).

Pay-Per-Click (PPC) Advertising

• With effective optimization, pay-per-click (PPC) advertising can yield average returns of $2 for every $1 spent — a 200% ROI (Wordstream, 2023).

• A personalized landing page can make PPC ad campaigns 5% more effective (Ranktracker, 2022).

• 84% of brands and marketers said they see good results with their PPC advertising campaigns (Ranktracker, 2022).

Video Advertising

• Video ad spending is projected to reach over $191 billion in 2024 and more than $240 billion by 2028 (Statista, 2024).

• 92% of video marketers report that video advertising provides a good ROI (Wyzowl, 2023).
• 91% of businesses report using video as a marketing tool (Wyzowl, 2023).
• The video platform TikTok generated $4 billion in advertising revenue in 2022, and its revenue is expected to double by 2024 (Statista, 2023).

Messaging Apps

• 25% of marketers are leveraging Mobile messaging. (HubSpot Blog Marketing Trends Report, 2024)

• 60% of consumers prefer messaging over email or phone calls (Spectrm, 2023).
• There are over 3 billion active users on messaging apps worldwide (Exploding Topics, 2023).
• Every month, two billion users access the leading messenger app, WhatsApp (Statista, 2023).
• 70% of consumers have opted in to receive texts from businesses, and 61% say they want the ability to text a business back (SimpleTexting, 2023).
• Most consumers check their text messages within five minutes of receiving a notification, and one in three consumers check their messages within one minute (SimpleTexting, 2023).
• 65% of consumers use social media messaging apps to contact a company’s customer service team (HubSpot Research, 2023).

Augmented Reality

• 14% of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy, and 49% plan to increase their investments in 2024. (HubSpot Blog Marketing Trends Report, 2024)
• 47% of marketers will increase their investments in experiential marketing in 2023. (HubSpot Blog Marketing Trends Report, 2024)
• 14% of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy, and 49% plan to increase these investments in 2024 (HubSpot State of Marketing Report, 2023).
• In 2023, 47% of marketers reported increasing their investments in experiential marketing efforts (HubSpot State of Marketing Report, 2023).

Mobile

• There are nearly 7 billion smartphones worldwide, and 95% of Americans have access to a cell phone (Exploding Topics, 2023).
• More than 60% of global website traffic is mobile (SimilarWeb, 2023).
• 74% of people report that they are more likely to return to a website if it’s optimized for mobile (WebFX, 2023).
• 67% of mobile users say they’re more likely to buy a company’s product or service if its website is mobile-friendly (WebFX, 2023).
• More than half of all digital ad spending is focused on mobile ads (Statista, 2023).
• Social media ads receive the largest portion of global mobile advertising investment, with marketers spending over $140 billion on mobile social media advertising in 2023 (Statista, 2023).

CRM

• 61% of sales leaders automated their CRM software in 2023 (Prezentor, 2023).
• 78% of sales leaders say their CRM effectively improves alignment between sales and marketing teams (HubSpot Research, 2023).
• Top-performing salespeople spend about 18% more time updating their CRM system than average salespeople (LinkedIn, 2022).
• 91% of companies with ten or more employees use a CRM system to manage customer data (Zippia, 2023).
• 45% of companies report that their use of CRM software has increased sales revenue (Zippia, 2023).

Selling

• Global retail sales are projected to amount to more than $30 trillion by 2026 (Statista, 2023).

• 22% of marketing leaders report that growing revenue and sales is their primary goal (HubSpot State of Marketing Report, 2023).
• 96% of prospects report doing their own research before speaking with a human sales rep (HubSpot State of Sales Report, 2023).
• More than half of sales leaders report using sales enablement content, and 79% say these materials are essential for making a sale (HubSpot State of Sales Report, 2023).

Service Level Agreement (SLA)

• 85% of marketers with a service level agreement (SLA) believe that their marketing strategy is effective (HubSpot Research, 2023).
• Companies with an active SLA are likely to experience greater year-over-year ROI than those without (HubSpot Research, 2023).
• Companies with an active SLA are 31% more likely to hire additional salespeople to meet demand (HubSpot Research, 2023).

Social Selling

• 78% of businesses that use social selling outperform those that don’t (LinkedIn, 2023).

• Businesses that prioritize social selling are 51% more likely to reach their sales quotas (LinkedIn, 2023).
• Sales professionals with a strong social selling index on LinkedIn have 45% more sales opportunities than those without a strong social selling index (LinkedIn, 2023).
• When people are exposed to brand messages on LinkedIn, they are six times more likely to convert (LinkedIn, 2023).

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