What's New
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Design, create, and launch multi-channel campaigns faster
Marketing Studio brings your entire team together in an AI-powered drag-and-drop canvas to plan, create, and launch marketing campaigns without leaving HubSpot.
Stop juggling scattered tools and orchestrate everything from strategy to execution in one collaborative workspace connected to your CRM. With unified campaign creation and AI-generated suggestions for strategy and content, you can turn campaign ideas into results faster while keeping your entire team aligned.
Deliver personalized support and convert prospects 24/7
Customer Agent is your always-on AI concierge that instantly answers questions, generates qualified leads, and turns conversations into valuable opportunities across your entire customer journey.
It moves visitors from curiosity to conversion while providing existing customers with fast, reliable support, resolving over 50% of inquiries without additional headcount. With deep CRM integration and omnichannel capabilities, Customer Agent personalizes every interaction using your business knowledge, freeing your team to focus on higher-value work.
Discover and customize AI agents and assistants
Breeze Studio lets you easily customize and launch AI teammates tailored to your specific business needs — no coding required.
Choose between agents that work independently to automate routine tasks or interactive assistants that provide expert guidance as you work. Discover and browse powerful HubSpot-built agents and assistants in the Breeze Marketplace, then install, customize, or build new ones in Breeze Studio to improve your team’s productivity right away.
Create and share accurate, branded quotes in minutes
HubSpot's AI-powered CPQ helps sales teams close deals faster by automating quote creation, approvals and buyer insights in one seamless flow.
By leveraging your unified customer data, sales calls, emails, and notes, Breeze generates context-aware quotes that perfectly align with buyer needs, dramatically shortening your quote-to-revenue cycle.
Unify customer data and break down data silos
Data Studio transforms scattered information into unified datasets into an approachable, spreadsheet-style interface, letting anyone take control of their data.
Stop wasting hours on manual imports by automatically combining data from HubSpot, spreadsheets, and data warehouses to power more targeted segments, personalized campaigns, and accurate reporting.
Target high-intent audiences with tailored web content
Segments help you discover and target your most valuable audiences with AI-recommended groupings based on engagement patterns and behavior.
Build advanced segments using intuitive filtering, then activate them across channels and deliver tailored web content with Personalization. Move effortlessly from identifying your perfect audience to creating relevant experiences that drive higher engagement and accelerate growth, all powered by complete customer data from HubSpot's unified CRM.
Enrich contact and company record data with AI-powered insights
HubSpot's self-generating CRM automatically enriches contact and company records with proprietary data and insights pulled straight from your team's conversations.
Rather than wasting time on manual research and data entry, your teams can focus on what moves the needle: building relationships. Every interaction becomes more meaningful with AI-driven smart properties providing the latest context about who you're talking to.
Turn every conversation into your competitive edge
Turn every sales conversation into a competitive edge. The sales meetings tool takes care of everything, from prep to follow-up, right in your sales workspace.
Enter meetings fully prepared with AI-surfaced insights, stay present while the notetaker captures everything, and accelerate deals with instant summaries and personalized next steps.
Bring productivity to life through code
The HubSpot Developer Platform gives you everything you need to build apps that work seamlessly within HubSpot, helping you reach more customers and grow your business.
With improved tools and clearer documentation, you can go from idea to launch faster than ever – including new platform-exclusive app features. Built for an AI future, your apps will continue to work and scale as technology evolves.
Release Notes
Read our release notes to catch up on the latest product updates
Product Updates Deck
Check out a roundup of everything that's new all in one place
Product Roadmaps
Take a look ahead at what's next in our product roadmap
Commerce-Powered. Customer-First.
Move your team into the modern day with a connected customer platform that promotes customization, supports commerce, and connects your business.
