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HubSpot’s partner peer-to-peer networking program.

Partner User Groups (PUGs)

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HubSpot’s partner peer-to-peer networking program.

Partner User Groups (PUGs)

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What are Partner User Groups?

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Partner User Groups, fondly known as PUGs, are HubSpot’s networking groups designed for partners, by partners, to connect on a peer-to-peer level. PUGs welcome solutions partners, providers, and app partners alike! Within your PUG, you’ll encounter partners who share similar challenges — whether it’s navigating hiring during uncertain times, developing efficient organizational charts, or managing HubSpot sales and services. Work together to tackle business challenges while building valuable connections within the partner community. Each small group, carefully curated by HubSpot, consists of up to 20 partners in similar roles and regions. Only 10 groups will be formed. A PUG Champion is chosen to organize and lead virtual monthly group meet-ups. Members also have the chance to engage online via a private PUGs Community board.

 

New this Year!

Applications for PUG Champions will be available before those for members. Champions will specify the topics they wish to discuss and their availability in their applications. PUG Members will then choose which group to join based on their interest in the selections made by the PUG Champions. While each group will have a main topic, other themes can be explored according to the group's needs.

What’s the Role of a PUG Member?

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Attend each virtual monthly meeting.
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Actively participate in discussions and contribute ideas on how to solve problem-based topics.

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Be active in the PUGs Community space.

What's the Role of a PUG Champion?

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Plan monthly meetings and coordinate an ideal recurring day for the group to meet.
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Host meetups and facilitate conversations amongst partners.
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Share a debrief on the meeting in the PUGs Community space, and engage with members.

Who's a Good Fit to Apply?

A good fit for a PUG Member is someone who meets the following criteria:

  • Is active and in good standing with HubSpot.
  • Is committed to attending and participating in meetings.
  • Is eager to connect and network with other partner peers in similar roles.

A good fit for a PUG Champion is someone who meets the following criteria:

  • Is committed to scheduling, planning, and debriefing each meeting on the private Community board.
  • Has previous experience in HubSpot programs (i.e. PAC, Project Lion, HUGs, etc.)
  • Is comfortable leading and facilitating conversations.
  • Eager to engage and network with partners through our community board.
  • Brings a diverse perspective and represents the increasing diversity of our partners.

PUG Applications

Applications for 2025 PUG Champions have now closed.
Partners can apply to join a group starting here! The applications open on February 24 and close on March 24.
 
The 2025 PUG program will officially kick off in April 2025 and run through April 2026, with an optional group closeout between December 2025 and April 2026.

Frequently Asked Questions