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[![HubSpot](data:image/svg+xml;base64,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) ![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com) - [Management Team](https://www.hubspot.com/company/management) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com) - [Español](https://www.hubspot.com) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.com) - High Contrast - [Customer Support](https://help.hubspot.com) - [Contact Sales](https://offers.hubspot.com/contact-sales) # HubSpot's Guide to Choosing a Recruitment CRM for Your Business Figure out how to use a CRM to recruit talent at scale. Manage your communications through a single channel and coordinate work with your whole business at ease! [Get free CRM](https://app.hubspot.com/signup-hubspot/crm) [Get a Demo with HubSpot CRM](https://offers.hubspot.com/crm-platform-demo) ![CRM-contact-management-2-2](https://www.hubspot.com/hs-fs/hubfs/Imported%20sitepage%20images/CRM-contact-management-2-2.png?width=1030&height=644&name=CRM-contact-management-2-2.png) Menu Scroll Left Scroll Right - [What is a Recruitment CRM?](https://www.hubspot.com#what-is) - [Why a recruitment CRM?](https://www.hubspot.com#why-crm) - [Benefits of a recruiting CRM](https://www.hubspot.com#benefits) - [Choosing a CRM](https://www.hubspot.com#choosing-crm) - [Tools to look for](https://www.hubspot.com#tools-crm) - [ATS vs. CRM](https://www.hubspot.com#vs) [How Global Recruitment Company Reed Generated 8 Figures of Income with HubSpot CRM](https://www.hubspot.com/case-studies/reed) [](https://www.hubspot.com) ## What is Recruitment CRM? A recruitment CRM is software that companies use to create and manage relationships with job seekers and potential candidates. It helps you save time by eliminating manual data entry and automating many hiring tasks. Suppose you work as a talent sourcing manager in a company. Without a recruitment CRM, you’d have to manually sort through thousands of applications for any job posting you make, wasting your time and resources. Even worse, it may set you back for weeks in your hiring process. Here’s how candidate relationship management software will help you. Once your candidates submit applications, it will prepare a database of talent. You’ll be able to view any candidate you want with a few clicks, check their past experiences, and look at their skills to assess their fit for your company.  Besides that, recruitment CRM software helps you: - Attract, identify, and isolate excellent applicants for your job openings - Evaluate your best applicants in real-time and select the best fit for your business - Build credibility and trust with your potential hires, making them eager to join your team ![Interviewer meeting with a potential job candidate in an office setting](https://lh5.googleusercontent.com/z812tUki3fJB17itAj2FKJ7E7pjF-IkYUv_NED0A2AFXLp_6n8ZQPCobPUgewJ_eng-4PzLSxqM0iv_F_Spv11WO8kP8dLwEc2M_KKhhKexyNWwXn4FCpwj6IyYiB2hDv9IWjuggO23ErgvXNkOSg53qWmU1iYreX5OXZD2-BMBTJWfGSTTFerwS) ## Top-Rated Free CRM Software for Your Whole Business Think CRM Software is just about contact management? Think again. HubSpot CRM has free tools for everyone on your team and it's 100% free. [Get free CRM](https://app.hubspot.com/signup-hubspot/crm) [](https://www.hubspot.com) ## Why You Need a Recruitment CRM Recruiters need technology to cater to increased staffing needs and go through every application they receive.  Besides that, the recruitment process continues even after filtering the candidates for interviews. You need to build relationships with the prospective hires to improve the candidate experience.  Technology can help you streamline the candidate experience. However, a 2020 Lever report on the status of recruitment shares that only 45% of recruiters have sufficient technology and tools to create relationships with prospective hires.   A recruitment CRM can fill this gap and improve your hiring process. Consider a recruitment CRM if you: - Have multiple open positions in your company - Are recruiting applicants for difficult-to-fill roles - Have thousands of applications to go through - Want to reduce time spent on reviewing multiple applications - Want to improve your recruitment marketing [](https://www.hubspot.com) ## Recruiting CRM: Benefits for Businesses A recruitment CRM [benefits](https://blog.hubspot.com/sales/benefits-of-crm) a business in several ways. ### Massive Talent Pool ![Benefits of recruiting CRM](https://lh4.googleusercontent.com/s0e--6JW8XOXnfZLrV4EOwf9qiK5y1DRGQbSL3CiNHGFe4phgQkN3xX4ByktmCc_Qqkma7j0P-oKuY3jK40-ZzQL86Y1SjTUjT3QXDB9vnao1Cs3BhpFesluWbzifEtIlOrd98yV9BIVbfnlD6bXcTtFF8_5TcPEmW_Cq91PzeMsp1L9PfMWGzIp) No matter what role you’re trying to fill in your organization, a CRM enables you to monitor a vast pool of potential staff. As an open position receives applications, you can use your recruitment CRM software to collect valuable information on your potential hires. The CRM then uses that information to create unique profiles for each applicant.  You can also get your recruitment CRM to parse through the candidate profiles to find which applicant meets your set parameters. For instance, if you want candidates with a certain amount of experience or specific qualifications, your CRM can pull the required candidates from the database in seconds.  In this way, you choose the most qualified candidates to interview, which increases your chances of a successful hiring process without using LinkedIn or job boards. ### Tracking Recruitment ROI Testing your hiring process and understanding what works and what doesn’t is important.  A great recruitment CRM comes with [lead tracking and management features](https://www.hubspot.com/products/crm/lead-management). For instance, it conducts custom analyses on your candidates and recruitment process and develops detailed reports on turnover rate, new hires’ performance, and candidate satisfaction.  Getting on top of these metrics helps you improve your hiring process. If you're dealing with low candidate satisfaction, you can provide training to your recruiters and managers. And if certain applicant channels provide you with suboptimal candidates, you can opt to invest your budget elsewhere.  ### Better Interviewing Process A recruiting CRM [automates](https://blog.hubspot.com/sales/crm-automation) your interviewing process by updating qualified candidates on their application statuses.  You can set triggers in the recruiting CRM to notify or email candidates when they progress past a particular stage. For example, you can send follow-up emails via the recruiting CRM, giving the applicants an overview of what to expect in the following interview stages. ![Automate your email campaigns](https://lh3.googleusercontent.com/KuRnM-1gJy4eg_tsfnNE3MW6F5Zgkz_IISHfQMJ00Ru_Z15ZNw92l2F9EmdtmCecMZE03ohuC7N06tmrpybjc_P06DTHoC2laAEKFuVkJMS-W7Z6YGSYhLfzjrP_Y-ZVXqvCSrE_wHLp-Rg4CRJ9QFnUlboifPmZSOJjYLT0tRHPUTvESGDPwIuI) ### Time- and Cost-Efficiencies Your CRM automates many manual recruitment processes, letting the recruitment team focus on priority tasks in the company. They can focus on improving the interview process and addressing other staffing needs. For example, your CRM can merge duplicate profiles, cutting redundancies from the candidate list. That’s one less task for your staffing team. Besides that, recruitment CRM software reduces your need for a larger recruitment team since your small team can easily go through hundreds of applications at once using the dynamic tools of your recruitment CRM. [](https://www.hubspot.com) ## Choosing a Recruitment CRM Software A recruitment CRM helps you handle your recruitment, but you need to select the recruitment CRM that meets your unique business needs and delivers the best results. Here are the four key features you should look for in a recruitment CRM: ### Scalability Scalability measures a software’s ability to expand or shrink to meet evolving business needs. Before choosing a CRM for your recruitment processes, ask yourself: can its tech stack scale at a moment’s notice? Also, if your business grows and expands to different locations across the country: - Will your recruiters be able to access your CRM wherever they are? - Does your CRM support integrations you may need down the line for functionality? - Does your CRM offer tiered pricing to let you save costs at the start? ### Automation Automation is another critical feature you should look for in a CRM. Can you set rules on your CRM to perform certain unique functions automatically? Besides that, your CRM should automate: - Data capture by logging calls and emails into your system - Responding to inbound emails and sending application updates to potential employees - Canned responses for questions prospective employees usually ask - Marketing by integrating social media platforms - Scheduling calls and meetings for interviews with qualified applicants ### Customer Support ![Customer Care Agent on a Call with a Recruitment CRM Customer](https://lh3.googleusercontent.com/4bQgqYCi55E_myMf4qVHCgk4GskyyMwZRg6dUbvTfPJt53ppSncti0vopa-Vyr2nEIXDMnKp3Qms88tqcAsKSOy3cmXuieXQm2I5ENozl2huMJjW761q80uuea5xQAh9Dh1djyUHsd7ITHwi5IU92bM6kiExInlzQ9Tne3XOw1ALteJxY-wmX8TA) If you run into any challenges using the recruiting CRM, you’ll need help from customer support. Ensure the recruitment CRM comes with experienced customer support that can resolve the issues you face.  Ideally, your recruitment CRM should offer customer support via multiple channels: - Chatbots and live chat - Phone — SMS and call - Email - Social media - Knowledge base — tutorials and resources to help you resolve problems ### Personalization A personalized recruitment CRM lets your team tackle their tasks seamlessly and increase productivity.  For instance, you can configure your CRM to: - Enable your recruiting timeline — with meeting schedulers picking interview dates based on availability and automated emails updating the candidates according to the preset dates - Add more functionalities via integrations for other software — you can integrate an applicant tracking system (ATS) with your CRM - Showcase your brand — you can add the brand’s assets to your CRM and leave a lasting impression on the candidates [](https://www.hubspot.com) ## Tools To Look For in a Recruitment CRM If you’re in the market for a recruitment CRM, here are must-have features to look out for: ### Resume Scanner A resume scanner screens resumes and helps you select the best-suited candidates for your open position, reducing your recruitment staff's time and effort going through hundreds of applications.  When choosing a CRM, ensure the CRM either supports this feature natively or has integrations that can help perform this function. ### Candidate Management Candidate management supports interaction between you and your potential employee. This includes candidate onboarding, candidate profiles, and [talent management](https://www.adp.com/resources/articles-and-insights/articles/w/what-is-talent-management.aspx).  ### Candidate Reports and Analytics Reports and analytics are essential to help you optimize the recruiting process. Your recruitment CRM dashboard should have a report section to track: - Source of applications - Time to fill a position - Number of applications per job posting This information helps you see what’s working and what isn’t in the recruitment process, letting you learn from missed opportunities and increase the chances of success. ### Job Opportunity Posting You can also look for recruitment CRMs that let you develop a [job portal](https://designers.hubspot.com/inspire/entry/job-portal-in-hubspot) where potential applicants can find open positions in your company.  Besides enhancing the candidate experiences, a job portal makes your application process more straightforward. You can capture as many applicants as possible, eliminating recruitment agencies. ![Job portal made using HubSpot](https://lh3.googleusercontent.com/gLmiNMny8Vd94YLHrmV7f5ECizfLo-QW_8FzhD0tELfjiWx16ZDp_dpFUGWe-XQ52enjZQmL5QoCPRrOuJl25QT6xV1UNp_KUXi3TCuiqEUOwhHngqmJ0WM_nkp7i0yIRfc5PyeTE4Qz6GIJHxAebUdCeuW9bz1OR3NEM8m-ef97pacDFhwBYYNk) ### Applicant Interview Management Your CRM software should’ve tools for meeting and interview scheduling. It should help you schedule appointments, set up calls, and keep your applicants informed during the recruiting process. ### Applicant Onboarding Management Once you’ve selected successful candidates, [onboarding](https://blog.hubspot.com/service/customer-onboarding) guidance helps them adapt quicker to the new working environment. You can enhance their experience with a [knowledge base](https://www.hubspot.com/products/service/knowledge-base) and tutorials.  ![HubSpot’s Knowledge Base](https://lh3.googleusercontent.com/ko_iF01L08161tuY7LMPouU4aJSQKwCplUVH-hzHLPDIGniVObrMLtfROOnSSioPAVOtE5sJ8nuIe-82pn5KDEXZPl1IuHdGGOGndWQDjC2vSUNZuTdP-G3ePrujQznxrUZ8V0K3gPL2nxAtLA98otRJA7xPSLZugkcw07_0QGgOXq2LuxMP_5T2) Previous Next - ![atlassian-logo-gradient-horizontal-neutral@2x](https://www.hubspot.com/hs-fs/hubfs/atlassian-logo-gradient-horizontal-neutral@2x.png?width=100&height=28&name=atlassian-logo-gradient-horizontal-neutral%402x.png) - ![doordash_owler_20181011_194113_original](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/case-studies/logos_band/doordash_owler_20181011_194113_original.png?width=100&height=12&name=doordash_owler_20181011_194113_original.png) - ![invision_logo_pink](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/case-studies/logos_band/invision_logo_pink.png?width=100&height=34&name=invision_logo_pink.png) - ![Wistia_logo-8](https://www.hubspot.com/hs-fs/hubfs/Wistia_logo-8.png?width=100&height=16&name=Wistia_logo-8.png) - ![partners-login-vmware-png-logo-10](https://www.hubspot.com/hs-fs/hubfs/partners-login-vmware-png-logo-10.png?width=100&height=25&name=partners-login-vmware-png-logo-10.png) [](https://www.hubspot.com) ## Applicant Tracking Systems vs. Recruiting CRMs Applicant Tracking Systems (ATS) are repositories for applicants that help manage your company’s application process.  ATS may appear to have the same uses as recruitment CRMs, but they have similarities and differences. ### Similarities - Automation — Both software solutions reduce your recruiter workload and optimize manual data-entry tasks. - Decentralization — You can store your [candidate data](https://blog.hubspot.com/sales/crm-data) in cloud services and access it anywhere, provided authorized access. - [Collaboration](https://blog.hubspot.com/marketing/collaboration-tools) — Teams can communicate in-app and work together for the same end goal. - Reports and analytics — You can track the success and inefficiencies of your hiring process. - Data organization — Both software remove duplicate profiles and declutter your applicant databases. ### Differences - Degree of automation — ATS requires more data entry work. Most ATS solutions have multiple entry fields that require manual data input. After scanning a resume, you may still have to add more fields manually to an applicant's profile. - Functionality — An ATS software only helps you manage applicant data without the added functionality available in recruitment CRMs. ### Integrating ATS With Your CRM Instead of choosing one software over the other, you can choose both and integrate the ATS with your recruitment CRM.  By integrating ATS with your recruitment CRM, you can: - Manage large volumes of applicants - Keep and manage records more efficiently - Decentralize your recruitment team across locations and let them access your systems anytime, anywhere   ## Level Up Your Recruitment With HubSpot CRM ![Get started with HubSpot](https://lh3.googleusercontent.com/3J9g-q5F40cq9niBDSnT2HfCtiWulHeku0UmKZ1qfXDVynbQDIhSAROJY2mJvoWKlKMq-DleSFvLWd3PDPSdXwM9IhtA6xlL42k44f6RhlpsGZfLv-A2hR-9fiLE0rVxr_eNLINw-l004t-nZ7UfWs0EbW1QFQqsR5ynK9zxiJOgDNnoUEngg3PR) If you’re just getting started with recruitment CRMs, [start for free](https://www.hubspot.com/products/crm) with HubSpot. HubSpot offers an all-in-one platform that lets you align your business goals and gain meaningful insight into your recruitment process. Besides recruitment, you can benefit from its marketing, sales, service delivery, and content management tools.  ## Build a Foundation for Growth With the best CRM for recruiting. Scale quick, stay lean. Bring your teams together with HubSpot’s CRM. [Get free CRM](https://app.hubspot.com/signup-hubspot/crm) [Get a Demo with HubSpot CRM](https://offers.hubspot.com/crm-platform-demo) ![](https://www.hubspot.com/hs-fs/hubfs/CSOL/module-assets/hubspot-2025/cta-content-block/_cta_contentblock_headshots_headshot_8.png?width=380&name=_cta_contentblock_headshots_headshot_8.png) ## Frequently Asked Questions Get answers to common questions about CRMs for recruiting. ### What is a recruiting CRM? A recruiting CRM is software that helps talent acquisition teams build and manage relationships with candidates, including passive candidates who are not actively applying. HubSpot CRM gives recruiting teams a centralized platform to track candidate interactions, automate outreach, and maintain a searchable talent pipeline that reduces time-to-hire for future openings.  ### What is the difference between a recruiting CRM and an ATS? A recruiting CRM builds and nurtures relationships with potential candidates before they apply. An ATS manages active applicants through the hiring process from application to offer. Using a CRM alongside an ATS creates a hiring workflow where the CRM maintains relationships with candidates not yet ready to apply, while the ATS moves active applicants through structured hiring stages. HubSpot integrates with leading ATS platforms to connect both. ### How does a CRM help recruiters build a talent pipeline? A CRM helps recruiters stay in contact with passive candidates across long time horizons, so qualified talent is ready to engage when a role opens. Key capabilities that support pipeline building include: - __Automated email sequences__ to nurture passive candidates without manual follow-up - __Candidate segmentation__ by skill, location, or role interest for targeted outreach - __Interaction history__ so recruiters always have context before reaching out - __Pipeline reporting__ to track source quality and candidate volume over time   ### Can HubSpot CRM be used for recruiting? Yes. HubSpot CRM works well for internal talent acquisition teams that need to manage candidate relationships, automate outreach, and track hiring pipelines without a purpose-built recruiting platform. It connects to ATS tools via the integration marketplace for teams that need both candidate relationship management and structured applicant tracking. ### What features should a recruiting CRM include? The most important features for a recruiting CRM are contact and candidate management, automated follow-up sequences, pipeline visibility across hiring stages, and reporting on source quality and time-to-hire. HubSpot CRM includes all of these alongside email, meeting scheduling, and integration tools that connect to the rest of your HR tech stack. Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management) - [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) - 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