Mailchimp Alternative

Your marketing team likely has a lot on their plate, so choosing a marketing platform that gives you power and increases efficiency is everything. This page compares two popular marketing platforms—HubSpot and Mailchimp—to help make your evaluation process simpler.
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Marketers today have no shortage of tasks to complete. Each task, whether an email send, an ad retargeting campaign, or managing social media accounts, is one of many customer interactions that together create a holistic customer experience. Just as marketers have no shortage of jobs to be done, there is no shortage of tools you can use to craft an experience for your customers and grow your business. This page will help you determine what’s best for you and your team when evaluating marketing tools.


HubSpot is a growth platform that combines marketing automation, email, and a suite of other flexible marketing tools with the power of a CRM to give you insight into how your marketing efforts are affecting your customer's experience across their entire buyer’s journey. HubSpot is ranked #1 in Marketing Automation by G2, and #1 by Gartner Peer Insights.


Mailchimp is a marketing automation and email marketing service. Their customers leverage Mailchimp’s email marketing tools to connect with their audience, and expand the tool’s functionality through a number of integrations.

The system actually works the way you want and the way you expect it to work. The tools HubSpot offers are so powerful, and I really believe that every marketing team should be using these tools.

Carl Scalzo

CEO, Online Computers; Previously used Mailchimp.

Check out Online Computer's full case study

HubSpot Marketing Hub is a leader in Marketing Automation on G2HubSpot ranked #1 in Marketing Automation from G2

"While most marketing automation tools have reached a certain level of parity when it comes to standard features (lead records, social, email marketing, landing pages, etc.) not every company excels in training, best practices, and support. Of all of the tools I've used (Eloqua, Marketo, HubSpot), HubSpot clearly focuses on usability and customer retention. It's tailor-made for orgs that want fast ramp-up and ROI and does a fantastic job of making sure that multiple resources exist for whatever question you might have." - Eric C.

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HubSpot ranked #1 in Marketing Automation from Gartner Peer Insights Gartner-CC-2018

"There are many vendors and products out there, some are very robust, complicated and expensive, typically aimed at large enterprises such as Marketo. These require numerous resources to implement and utilize. However, if you are a ~$500M company with a small marketing department, HubSpot could be the perfect fit for your needs. They have excellent onboarding and customer support. And their sales agents are very thorough and look out for you immediate needs and future growth needs." - Gartner Review

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Create and send beautiful emails that engage your audience.

email drag and drop builder


An email service provider is often the first tool marketers add to their tool kit -- and for good reason. Email marketing is a quick way to engage with your leads, and nurture them into loyal customers. It’s also extremely cost effective, with some studies showing an ROI of up to 4400%. When choosing an email service provider, you’ll want to ensure that it has the features you need, and is flexible enough to stay with you as you grow your company.

Mailchimp’s email marketing tool features a drag and drop email editor, as well as custom coded email templates. Once you upgrade to a paid tier, you’ll gain access to features like A/B testing, and dynamic send times. You’ll also unlock comparative reports so you can begin analyzing data across campaigns and share insights with your team.

HubSpot email tool has everything Mailchimp offers, and more. HubSpot’s drag and drop email editor is easy to use and we offer a slew of templates that you can personalize to meet your brand’s specific needs. As you grow, you’ll unlock features like smart send times, A/B testing, and more.

The real power of HubSpot’s marketing email tool comes when it’s combined with the CRM, and our marketing automation platform. With HubSpot, you can create detailed email campaigns that give each contact a tailored experience based on the information you’ve gathered within the CRM. You can also create if/then logic in your automated email campaigns, so each contact receives a contextual email based on the experience they’ve had with your brand.

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 HubSpot MailChimp
Drag and drop email editor

Ecommerce emails

Email personalization

A/B testing

Time Zone sends

Optimized for any device

Post-send email analytics

Comparative reports

Transactional Email

Contact Management

As you grow, so will your database of contacts. Being able to track how these contacts have interacted with your brand, and take action off of those interactions is essential to your success. Using a marketing automation platform that gives you full insight into your customers’ journey, and the ability to manage contacts across a growing team will help you personalize your marketing, while helping you scale your business.

Mailchimp’s Marketing CRM has an audience system that leverages segments and tags that can be used to manage your customer outreach. Segments will automatically create groups of contacts based on a single variable, while tagging your contacts let’s you create manual groupings -- just like you would tag a group of blog posts as “How to” articles. Mailchimp lets free users use up to five conditions to create a segment, while premium users can use advanced segmentation features that let you combine unlimited conditions to filter your audience.

HubSpot’s marketing tools are built directly on top of the CRM of choice for growing companies -- giving you insight into a contact’s entire experience with your company. You get extremely granular control over your contacts and how you manage them. The HubSpot CRM includes more than just information on your marketing activities. For example, in addition to seeing if a contact opened your most recent marketing email, you’ll be able to track how contacts are interacting with your website, how their most recent sales call went, and whether or not they have an open ticket with your support team. Create as many custom properties as you’d like within the HubSpot CRM and use these properties’ values to create lists that can be used across all your marketing campaigns. You’re also able to combine an unlimited amount properties to further segment your list of contacts from our free marketing tools, all the way up into our Enterprise offering.

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 HubSpot MailChimp
List management

Create custom contact properties

Combine unlimited filtering options to further segment your lists

Premium feature

Update contacts in bulk

Only through import

Timeline of all interactions with your company


Learn more about the free HubSpot CRM..

Marketing Automation

marketing automation-2


Marketing automation is essential for any scaling company. As you grow, actions that you used to do manually, such as sending nurturing emails at a regular cadence, are no longer feasible. You have too many contacts to manage, and too many other tasks taking up your time. Marketing automation lets you continue to give your customers a personalized experience, while you focus on more mission critical tasks.

Mailchimp’s marketing automation tool lets you trigger marketing emails based on a number of different actions your contacts take. Everything from sending abandoned cart nurturing emails to birthday emails is supported. But Mailchimp only allows you to use marketing automation to send email. You can not automate your contact management, or internal notifications through their automation tool -- leaving growing businesses to look elsewhere to automate these tasks.

HubSpot’s automation platform goes beyond just email. Triggering an email based on actions your contacts take is just the tip of the iceberg. While Mailchimp stops with automated kickback emails and drip campaigns, HubSpot’s workflows tool lets you manage your contact database, rotate leads amongst your sales team, even create support tickets automatically. You can also go a step further and add delays and conditional logic to your automation, allowing you to customize your workflows to meet the exact needs of your team. HubSpot’s automation platform is meant to assist your entire business -- not just your email marketing.

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 HubSpot MailChimp
Single automated kickback emails

Multi-step Drip campaigns

Conditional if/then automation logic


Automate internal notifications and tasks


Automate lead management & segmentation


Automate the process of updating contact or company properties


Custom automations through API

Learn more about how you can start automating beyond just email and all Marketing Automation capabilities in the Marketing Hub.

Social & Ads

social and ads

Having an active social presence is essential for engaging with your audience. Ads on the other hand, allow you to get extremely targeted with your messaging across both search and social. You can use ads to generate new leads fast, hone your messaging and targeting, or re-target contacts in order to nurture them.

Mailchimp’s social tool allows you to publish organically to Facebook and Instagram. Their ads tool let’s you manage your Facebook ads, as well as  Google display ads. They also include a number of reports that tie your ad spend back to revenue. For Facebook, you need to have connected an ecommerce platform to your account, such as Shopify or WooCommerce. Targeting is limited on Mailchimp. For example, you cannot use contact lists for your Google ads to refine or exclude your audience, and you’re only able to target ads at all website visitors. There is no opportunity to specify a specific page, or group of pages.

If you’re looking for one tool to align your entire team around both your organic social and paid strategies, HubSpot is the tool for you. Start by connecting all your social accounts to HubSpot across Facebook, Instagram, LinkedIn, and Twitter. Schedule out posts across each network, and quickly report on your success on each channel. HubSpot will give you insight into your performance no matter where you publish, ensuring that posts published within HubSpot or directly within the network are tracked. You can also connect your YouTube account to HubSpot to see how your audience is engaging with your video content. With the social monitoring tool, you’re also able to keep tabs on specific trends and keyword phrases that are important to you and your brand, and also reply directly to comments on your social posts within HubSpot.

HubSpot’s ads tool lets you easily manage your Facebook, Instagram, Google, and LinkedIn ad campaigns from one central location. After connecting your account to HubSpot, adding tracking pixels to your site is a two click process -- no developer required. Any leads that are generated through a Facebook lead ad or LinkedIn lead gen form are automatically synced over into HubSpot. You can also get granular with your targeting -- using any CRM data point or an extremely specific grouping of pages to reach exactly who you intend to with your ads. And because HubSpot ads are closely tied to the CRM, you can report on exactly how much revenue can be attributed to your ads at various stages in the buyer’s journey.


With HubSpot ads, we can literally see the contact that clicked on our ad, and what term they used to convert within our database, and what ad enticed that click. This allows us to implement personalization that takes our ads strategy to the next level.

Yazz Krdzalic

Director of Marketing

Trenton Systems

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 HubSpot MailChimp
Social publishing

Facebook, Instragram, LinkedIn, Twitter

Facebook & Instagram

Social monitoring


Social reporting

Report on your success no matter where you published

Only report on social posts that were made through Mailchimp

Facebook/Instagram Ads

Google search ads


Google display ads


LinkedIn ads


Advanced website audiences


Contact list audiences

Facebook only

Facebook lookalike audiences

Ads ROI Reporting

E-commerce integration required

Ads reporting across a number of attribution types


Landing Pages & Forms



Creating simple yet effective landing pages that match your brand and drive conversions is essential for growing businesses. An effective landing page should make it easy for your site visitors to quickly fill out a form and learn more about your offer. Your forms should be customizable to meet your business’s and customers’ needs -- allowing you to gather all the information you need to effectively nurture your leads.

Mailchimp offers a simple drag and drop landing page editing experience, as well as a forms solution. Their forms solution is automatically tied back to a list -- which makes following up with form submitters quick and easy.

HubSpot also has a robust landing pages and forms solution. What separates HubSpot from Mailchimp is the tool’s flexibility. By adding the HubSpot tracking code to your site, you can automatically bring data into HubSpot from any forms tool you use. HubSpot also understands that the goal of a form submission isn’t always to convert a new lead for the first time. Progressive profiling let’s you change what a visitor to your site sees if they’re already a contact in your database -- ensuring that every form fill yields valuable information for your business.

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 HubSpot MailChimp

Pop-up forms

Embedded forms

Collect data from any form solution you use

Through integrations

Custom form fields

Hidden form fields

Progressive profiling


Dependent fields


Drag and drop page building

Template/custom coded landing page development

Use custom domain

Scheduled publishing


On page SEO optimizations


Supported Languages

As your business grows, so will your team. Your marketing team that started in one office could now span many offices across the globe. Or maybe English just isn’t your first language. Whatever the case might be, the tools you use to execute your marketing strategy should be available in the language you operate in.

Mailchimp offers documentation in several languages, but their product is only available in English.

HubSpot, on the other hand, has localized product and documentation to support your growing team in a variety of languages.
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 HubSpot Mailchimp

Product Language

Documentation Language

Product Language

Documentation Language



















Grow With HubSpot

HubSpot is so much more than just email and marketing automation. With live chat, a managed CMS, SEO tools, and more, HubSpot has everything you need to get your marketing strategy started, with advanced features that you can grow into. Add your sales and service teams to HubSpot too, and see how having all teams working out of one system reduces friction in your customer’s entire experience with your company.

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 HubSpot MailChimp
Live chat tools


Programmable bots


Unified email & chat inbox




SEO tools


Video hosting and management


Hierarchical teams


Meeting booking tool


Lead scoring


Automated sales sequences


Ticket & deal automation


Sales Playbooks


Knowledge base tools


Customer feedback tools


Help desk tools


Here to Support You

Whether you're a seasoned vet, or you're just getting started on a marketing automation platform, HubSpot has the resources you need to find success. From our extensive online resources, to our 24/7 support team, we're ready to assist you and your growing business.

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Get hands-on training in HubSpot and Inbound Marketing.

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