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HubSpot vs ActiveCampaign

Generate demand, convert leads, and nurture relationships at scale with full-funnel marketing automation tools that ActiveCampaign can’t match.

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Why choose HubSpot?

Generate higher quality leads

28%

Customers rated HubSpot Marketing Hub 28% more effective than ActiveCampaign in generating high quality leads1

Save more time with automation

23%

Customers rated HubSpot Marketing Hub 23% more effective than ActiveCampaign at saving time through automation1

Better optimize campaigns

15%

Customers rated HubSpot Marketing Hub 15% better than ActiveCampaign at measuring campaign effectiveness1

Customers who upgraded from ActiveCampaign to HubSpot
  • Convierte Más
  • InspectionXpert
  • Software2
  • smartpricing

  • HubSpot gives me more customized options than ActiveCampaign for every touch point we have. For example, I can set up workflows that automatically trigger if a certain behavior occurs, such as if a lead visits a certain web page and then takes a particular action within a set period of time.

    Rosellina Castagna

    Marketing Director

    Convierte Más

What makes HubSpot different?
Content remix image

Generate higher quality leads

ActiveCampaign works well for email marketing automation, but HubSpot takes it further. HubSpot powers your entire marketing funnel with lead generation tools like ads, social, blog, SEO, live chat, and more. Additionally, HubSpot’s advanced AI features, such as social agent, content agent, and content remix, amplify your reach and better drive demand. None of these tools are available with ActiveCampaign.

Customize workflows

Save more time with automation

HubSpot offers more powerful, customizable automation than ActiveCampaign. You can trigger automations from a broader range of events, and perform automated actions across a wider spectrum of apps and use cases. You can even custom code your own automation actions - a feature that ActiveCampaign does not offer. Moreover, you can leverage AI to help you build automations and use split testing to optimize them once created.

advanced marketing reporting

Better optimize campaigns

ActiveCampaign defines a campaign as a single email or automation. HubSpot campaigns, on the other hand, enable you to group all your marketing assets together and track them holistically. Furthermore, HubSpot helps you better optimize your customer journeys with deeper reporting capabilities. HubSpot offers features such as campaign reports, customer journey analytics, multi-touch revenue attribution, customizable reports and dashboards, and more.

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24

Compare HubSpot & ActiveCampaign

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and ActiveCampaign.

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1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were: Ages 18-65 | Software decision-makers. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.