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HubSpot vs ActiveCampaign

Generate demand, convert leads, and nurture relationships at scale with full-funnel marketing automation tools that ActiveCampaign can’t match.

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Why choose HubSpot?

Generate higher quality leads

28%

Customers rated HubSpot Marketing Hub 28% more effective than ActiveCampaign in generating high quality leads1

Save more time with automation

23%

Customers rated HubSpot Marketing Hub 23% more effective than ActiveCampaign at saving time through automation1

Better optimize campaigns

15%

Customers rated HubSpot Marketing Hub 15% better than ActiveCampaign at measuring campaign effectiveness1

Customers who upgraded from ActiveCampaign to HubSpot
  • Convierte Más
  • InspectionXpert
  • Software2
  • smartpricing

  • HubSpot gives me more customized options than ActiveCampaign for every touch point we have. For example, I can set up workflows that automatically trigger if a certain behavior occurs, such as if a lead visits a certain web page and then takes a particular action within a set period of time.

    Rosellina Castagna

    Marketing Director

    Convierte Más

  • HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.

    Marcus Conway

    Senior Vice President

    Software2

  • It just made more sense for everything to be one platform. The move gives us the visibility we were missing and helps us distribute the work more efficiently among teams.

    Mari Luke

    Director of Marketing

    InspectionXpert

What makes HubSpot different?
Content remix image

Generate higher quality leads

ActiveCampaign works well for email marketing automation, but HubSpot takes it further. HubSpot powers your entire marketing funnel with lead generation tools like ads, social, blog, SEO, live chat, and more. Additionally, HubSpot’s advanced AI features, such as social agent, content agent, and content remix, amplify your reach and better drive demand. None of these tools are available with ActiveCampaign.

Customize workflows

Save more time with automation

HubSpot offers more powerful, customizable automation than ActiveCampaign. You can trigger automations from a broader range of events, and perform automated actions across a wider spectrum of apps and use cases. You can even custom code your own automation actions - a feature that ActiveCampaign does not offer. Moreover, you can leverage AI to help you build automations and use split testing to optimize them once created.

advanced marketing reporting

Better optimize campaigns

ActiveCampaign defines a campaign as a single email or automation. HubSpot campaigns, on the other hand, enable you to group all your marketing assets together and track them holistically. Furthermore, HubSpot helps you better optimize your customer journeys with deeper reporting capabilities. HubSpot offers features such as campaign reports, customer journey analytics, multi-touch revenue attribution, customizable reports and dashboards, and more.

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24
  • g2 best relationship marketing hub summer 24
  • g2 top 100 highest satisfaction 2024
  • g2 top 100 product 2024
  • TrustRadius Buyers Choice 2025
  • forbes best crm 2024

Compare HubSpot & ActiveCampaign

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and ActiveCampaign.

2023_MarketingHub_Blog-Feb-13-2024-06-55-59-9161-PM

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HubSpot vs ActiveCampaign FAQ

HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2024. Some HubSpot advantages include:

  • More advanced marketing capabilities 
    • Better campaign management with more marketing channels
    • Better automation across the front office
    • Industry-leading AI with Breeze copilot and agents
  • More tools for demand generation & inbound marketing
    • Ads and social media management
    • Websites, blogs, landing pages, case studies, and podcasts
    • Unified messaging inbox across email, site chat, Facebook, and WhatsApp
  • More scalable and customizable platform
    • 1,700+ pre-built integrations
    • Supports large teams and high-volume sending
    • Deep customization through custom objects, properties, permissions, and more

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

ActiveCampaign may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.

HubSpot offers unique marketing features like ad management, social media management, websites, blogs, SEO tools, shared messaging inbox, social agent, content agent, content remix, and more that ActiveCampaign does not have.

Moreover, HubSpot offers customer service, content management, commerce, data management, and data enrichment capabilities that ActiveCampaign lacks through our Service Hub, Content Hub, Commerce Hub, Operations Hub, and Breeze Intelligence products respectively.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1,700+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Copilot, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze, HubSpot's AI, gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

Customers adopt HubSpot quickly because it’s so easy to use and implement. 84% of HubSpot users are active in the product within 12 days (based on 2024 HubSpot customer data).

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

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1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were: Ages 18-65 | Software decision-makers. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.