16 Templates For The Sales Follow Up Email

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Every month, as we all know too well, the sales clock resets.

How we performed last month is put behind us, and it’s all about this month. We either contact new clients or … begin our cadence of follow up emails.

Problem is, it’s much too easy to send a generic, “just checking-in” follow up email.

That said, the process of contacting a prospect can be overwhelming. When do we follow up? How do we maintain contact without being a pest? What do we say? Why aren’t they answering me?!

You won’t have all the answers, and neither do we. But, we do have a handful of awesome email templates from our top salespeople that can help with some of that uncertainty.

Before looking at the templates, be sure to check out our Ultimate Follow Up Email Guide to understand the components of a successful follow up.  

With that, scroll below to find:

  • 16 Sales Follow Up Email Templates
  • 3 Tools To Improve Sales Follow Up Emails
  • Sample Sales Follow Up Email Subject Lines

 

Follow Up Email Subject Lines

PART ONE

Before jumping into the 16 templates, let's review some subject lines that actually get our emails opened.

The following sales subject lines have been used by our top sales professionals at HubSpot to achieve high email open rates:

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16 Follow Up Email Templates

PART TWO

Use Case: After A Meeting

 

TEMPLATE 1

I just nailed my client call. They were hanging on my every word, even finishing my sentences. And now my head is dancing with thoughts about how I’ll spend that commission check.

Fast forward three months ... and that same client isn’t returning my calls or responding to my emails.

Now what?


TEMPLATE 2

We could also try a more aggressive approach: 

 

Use Case: After A Trigger Event 

 

TEMPLATE 3

If I notice that a prospect is re-opening my email or proposal, I can send this useful email:

  • It only takes 2 minutes! Follow these simple steps:

    Step 1. Sign up for HubSpot's CRM.

    Step 2. Copy the template above.

    Step 3. Once you sign up, click here to open your HubSpot CRM email templates tool. Click Create your first email template, then Start from scratch.

    Step 4. Paste the template and subject line. Click Add template to save it.

    Watch this 30-second video for details:

     

 

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Easily send personalized email templates like this in Gmail and Outlook with HubSpot's free CRM

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GET EMAIL TEMPLATES TOOL

 


 

TEMPLATE 4

We can also follow up if we see prospects navigating our website. 


Use Case: Turning 522 Emails Into $4M in Revenue 

 

TEMPLATE 5

Last October, Bryan Kreuzberger was hired to help close a pipeline filled with world-class, Fortune 1000 companies: Google, AT&T, Toyota, etc. He built a list of 522 companies to work with, but the consulting agency he was assisting had a little problem ... they weren't closing any sales.

Instead of spamming companies with the same email template that wasn't working, Bryan made a few adjustments to their sales process. The result? 

They saw an 80% email open rate, earning $4,386,000 in additional revenue.

Wow. Check out his follow-up email template that earned Fortune 1000 companies over $4 million in new sales: 

  • It only takes 2 minutes! Follow these simple steps:

    Step 1. Sign up for HubSpot's CRM.

    Step 2. Copy the template above.

    Step 3. Once you sign up, click here to open your HubSpot CRM email templates tool. Click Create your first email template, then Start from scratch.

    Step 4. Paste the template and subject line. Click Add template to save it.

    Watch this 30-second video for details:

     

 

Use Case: After A Voicemail 

 

TEMPLATE 6

I send this sales follow up email after I leave a voicemail to increase my chances of hearing back. Like the last follow up, this email also has an 80% response rate and within 24 hours.

 

Use Case: After A Trade Show, Conference, or Networking Event

 

TEMPLATE 7

 This follow up works after a trade show, conference, or networking event relevant to my core business product or service.



Use Case: First Follow Up Email

 

TEMPLATE 8

I keep my sales follow up emails simple, short, and useful, with a focus on arranging a meeting.

  • It only takes 2 minutes! Follow these simple steps:

    Step 1. Sign up for HubSpot's CRM.

    Step 2. Copy the template above.

    Step 3. Once you sign up, click here to open your HubSpot CRM email templates tool. Click Create your first email template, then Start from scratch.

    Step 4. Paste the template and subject line. Click Add template to save it.

    Watch this 30-second video for details:

     



Use Case: Follow Ups To Your Follow Ups

 

TEMPLATE 9

Persistence pays off when it comes to sales follow up emails. The first follow up often doesn’t do the trick, so we have to be prepared for all the follow ups thereafter:

 

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Determine which of your email templates perform the best and easily share the best-performing templates across your team with HubSpot's free CRM

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  STOP COPYING AND PASTING EMAILS



TEMPLATE 10

If that doesn't work, try this third follow up email: 



TEMPLATE 11

.. Crickets. Again. But remember: 80% of sales require at least five follow ups. So here’s a fourth follow up email template:

 

Use Case: The Break Up Email

 

TEMPLATE 12

At this point, we need to continue our conversation or end it all together. Continuing on wastes our time and simply annoys our prospect. It might be time for the break up email.

  • It only takes 2 minutes! Follow these simple steps:

    Step 1. Sign up for HubSpot's CRM.

    Step 2. Copy the template above.

    Step 3. Once you sign up, click here to open your HubSpot CRM email templates tool. Click Create your first email template, then Start from scratch.

    Step 4. Paste the template and subject line. Click Add template to save it.

    Watch this 30-second video for details:

     



TEMPLATE 13

We can also try making our intentions clear:



TEMPLATE 14

A growing strand of one-way emails can quickly become a big waste of time, and we have to realize when it’s time to get out of a one-sided relationship:



TEMPLATE 15

We can always rely on the direct, no BS break up email as well. 

If someone doesn't respond to Bryan Kreuzberger's second or third follow-up emails, he sends a final follow-up which has a 76% response rate. Bryan swears by it, claiming it's his best-performing email of all time: 

"No matter how many variations I try, I can't match the results of the 'Permission to close your file?' email template."

Here we go: 



TEMPLATE 16

Finally, sometimes we just need closure:

  • It only takes 2 minutes! Follow these simple steps:

    Step 1. Sign up for HubSpot's CRM.

    Step 2. Copy the template above.

    Step 3. Once you sign up, click here to open your HubSpot CRM email templates tool. Click Create your first email template, then Start from scratch.

    Step 4. Paste the template and subject line. Click Add template to save it.

    Watch this 30-second video for details:

     

Want more email templates? Get proven sales email templates used by sales experts that have closed over $32,000,000 in new business.

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Follow Up Email Tools

PART THREE

Google Alerts:

Stay up-to-date on your prospects by setting a Google Alert for their company’s name, product, competition, or industry buzz words. You’ll be alerted whenever there is news related to your prospect, which you can then use to craft a relevant, effective follow up focused on a trigger event.

LinkedIn Groups:

Find a useful LinkedIn Group relevant to your prospect’s company or industry. Members within the group will share resources, material, and information that you can use to follow up with your prospect.

Email Tracking:

Use this tool to stay updated when a prospect opens or clicks on links within your emails. If you see that your prospect is viewing an attachment that you sent a few weeks ago, you can follow up immediately with information related to what they’re viewing, or ask to schedule another meeting.


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36 Sales Email Templates

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