After No Response
- Still any interest in our service?
- Any updates for us?
- It takes two to tango
- Let's cut to the chase
Every month, as we all know too well, the sales clock resets.
How we performed last month is put behind us, and it’s all about this month. We either contact new clients or … begin our cadence of follow up emails.
Problem is, it’s much too easy to send a generic, “just checking-in” follow up email.
That said, the process of contacting a prospect can be overwhelming. When do we follow up? How do we maintain contact without being a pest? What do we say? Why aren’t they answering me?!
We have a handful of awesome email templates from our top salespeople that can help with some of that uncertainty.
Before jumping into the templates, let's review some follow up email subject line examples that actually get our emails opened. The following sales subject lines have been used by our top sales professionals at HubSpot to achieve high email open rates.
After No Response
After Trigger Event
General Follow Up
You just nailed your client call. They were hanging on your every word, even finishing your sentences. And now your head is already dancing with thoughts about how you'll spend that commission check.
Fast forward three months ... and that same client isn’t returning your calls or responding to your emails. Now what?
Here are two follow up emails you can send.
If you notice that a prospect is re-opening my email or proposal, you can send the email below. Using HubSpot Sales Free, you can get notifications whenever a prospect opens your email. Sound useful? It is. One of our customers closed a $100,000 deal from capitlizing on an email notification.
Last we chatted, you requested that I get in touch in November. I may be a month early, but I figured it’d be worth checking-in.
Have you given any additional thought to my proposal? I’d be happy to do a quick review of it on the phone and answer any pending questions.
What does your calendar look like to talk?
[Name], two of your teammates were looking at our product page this week. The product page they’re all viewing is focused on helping reps close deals at an accelerated rate.
Do you have 10 minutes to discuss what tools your team has been researching? Would they like to join the call? If so, how does your calendar look?
Bryan Kreuzberger, Founder of BreakthroughEmail, was hired by a consulting agency to help close their pipeline filled with world-class, Fortune 1000 companies: Google, AT&T, Toyota, etc. He had a list of 522 companies to work with, but the agency had a problem: they weren't closing any sales.
Instead of spamming companies with the same ineffective email template, Bryan made a few small tweaks to their sales process.
They saw an 80% email open rate, earning $4,386,000 in additional revenue.
Send this sales follow up email after you leave a voicemail to increase your chances of hearing back. Like the last follow up, this email also has an 80% response rate within 24 hours.
This follow up works after a trade show, conference, or networking event relevant to your core business product or service.
What a great show. I hope you enjoyed it and learned more about email tracking software [tool] to improve your [problem facing business].
I’m sure improving your sales team’s productivity [objective] is a top priority for you. I thought I’d send you “10 Ways to Boost Your Sales Productivity” [piece of content] for you to review. If you’d like any additional information about how [details of content], I’d be more than happy to have a quick chat over the phone.
Just let me know if you have any questions or would like to have a more in-depth conversation. I’m here whenever you need me.
Keep my sales follow up emails simple, short, and useful, with a focus on setting up a meeting.
Below, are a series of follow up emails you can use from this first follow up to the break up email. You can automate all your follow ups by using Sequences one of the many tools in the HubSpot Sales toolbox. Learn more about automating your follow up emails.
I really enjoyed chatting with you earlier today and learning more about how you [role] at [company] I understand the issues you’re encountering with [challenges discussed in conversation] and how they make it harder to [impact on team or company].
As mentioned, I’ve attached more information about our resources and how we can help you boost [business objective] and solve [business problem].
Just let me know if you have any questions and I’d be more than happy to chat again. If not, I look forward to talking again on [date and time].
Persistence pays off when it comes to sales follow up emails. The first follow up often doesn’t do the trick, so we have to be prepared for all the follow ups thereafter.
I wanted to get in touch to see which of the 10 Ways you’re using to boost your sales team’s productivity [details of content sent in first email]. If you haven’t implemented these techniques yet, I’d love to help you get started. Are you available for a 30 minute call on [date and time]? Just let me know what works best for you. I look forward to hearing from you!
If that doesn't work, try this third follow up email. By the way, if your prospect does want to set up a meeting, save both of your the trouble of emailing back and forth to find a good time. Use HubSpot's Meeting tool to easily let prospects conveniently book time on your calendar.
I know how busy you must be managing your team and helping them increase sales [job function]. I hope the resource I sent you about boosting your sales productivity was helpful, and that you can share it with the rest of your team. Here it is again [insert hyperlink here] in case it got lost in translation. Would you have time for a call on [date and time] or [date and time]?
Let me know what works best for you, or if you have any conflicts with those times. I’d be happy to work around your schedule.
Still got nothing? Don't be discouraged. Remember: 80% of sales require at least five follow ups. So here’s a fourth follow up email template.
I’m sorry we haven’t been able to connect. Last time we spoke, you seemed very interested in boosting your sales productivity [objective]. Again, I know how hectic things can get at work and with family. I would be available for a call during weekends or before or after work hours if that’s easier for you. I don’t mean to bug you, but I do want to help you manage your team so you can exceed your sales goals [objective].
At this point, we need to continue our conversation or end it all together. Continuing on wastes our time and simply annoys our prospect. It might be time for the break up email.
By the way, you can get over a dozen free customizable email templates along with free sales acceleration tools. Just sign up for HubSpot Sales Free to get them.
Hi [First Name],
I’ve tried to reach you a few times to go over suggestions on improving ___, but haven’t heard back which tells me one of three things:
1) You’re all set with ____ and I should stop bothering you.
2) You’re still interested but haven’t had the time to get back to met yet.
3) You’ve fallen and can’t get up and in that case let me know and I’ll call someone to help you
Please let me know which one as I’m starting to worry!
[First Name], I wanted to reach out to you one last time. I have suggestions on how your ____ can work harder in terms of generating new business. If I don’t hear back from you, I’ll assume the timing isn’t right.
My information is below should you have any questions. hear back from you, I’ll assume the timing isn’t right. My information is below should you have any questions.
A growing strand of one-way emails can quickly become a big waste of time, and we have to realize when it’s time to get out of a one-sided relationship:
[First Name], I haven’t heard back from you since our last conversation. We’ve spent a good deal of time together, and I hope I’ve given you some good ideas for your ____ initiatives.
Please let me know if _____ is a priority for you now, or perhaps sometime in the future.
Your follow up is greatly appreciated.
We can always rely on the direct, no BS break up email as well.
If someone doesn't respond to Bryan Kreuzberger's second or third follow-up emails, he sends a final follow-up which has a 76% response rate. Bryan swears by it, claiming it's his best-performing email of all time:
"No matter how many variations I try, I can't match the results of the 'Permission to close your file?' email template."
Here we go:
We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.
If you aren’t interested, do I have your permission to close your file?
If you’re still interested, what do you recommend as a next step?
Thanks for your help.
Hey [First Name],
I was just running through my ___ pipeline and cleaning up my backlog of guest contributions. Since we haven't been able to get your ____ over the past few months, I'm going to go ahead and assume you won't be able to contribute the discussed _____?
If so, no worries. Just let me know so I can comfortably remove it from my list. If you still want to contribute, I'm also happy to keep it on my list and discuss how we can get it completed in a manner that suits your schedule.
Equip yourself with tools that let you focus on the important things
After 12 months of using HubSpot Sales, we saw revenue grow 6X, our sales cycle shortened from 9 months to 4 weeks, and we grew our headcount by 5.
Access a library of built-in templates designed for every step of your customer’s journey, or create your own from scratch.
And your templates are always one click away inside your inbox – whether you use Outlook or Office 365 for
You’ll save hours when you can send your most repetitive emails in seconds.
Real-time metrics show you which of your templates are performing, and which ones need attention now.
Your open rates tell you which subject lines your leads and customers can’t help but click. And your click rates tell you which buttons, links, and attachments they explore.
You can see metrics across all of your templates, for an individual sales rep, and over any time period – it’s all there in your dashboard.