HubSpot For Startups Partner Resources

Helping you ensure growth for your startups and founders.


Have your startups apply to HubSpot for Startups

 If eligible, your startups will receive the 90% scholarship to all of HubSpot's marketing and sales products for the first year! Additionally, they will get exclusive access to the HubSpot for Startups Slack Team, receive one-on-one onboarding, and have unlimited 24/7 support.


See if your startups are eligible for the Hubspot for Startups program

1. Have less than $1M in funding
2. Have less than $1M in aggregate life time revenue
3. Are not currently a HubSpot customer nor marketing agency

Product Overview

Pick and choose the options that are right for your founders

HubSpot Marketing

HubSpot's all-in-one marketing platform helps businesses grow and scale by driving traffic, increasing conversions, and nurturing their database.

Learn More
HubSpot CRM

HubSpot’s CRM helps you easily track contacts, companies, deals, and tasks, see useful details about your prospects, and monitor your progress.

Learn More
HubSpot Sales Pro

HubSpot’s Sales Pro enables sales automation, meeting scheduling, and connecting with the right people, at the right time, with the right message.

Learn More


You or your startups can register anytime to learn more about HubSpot for Startups and see a live walk-through of HubSpot's marketing, CRM, and sales tools.

You or your startups can register anytime to learn more about HubSpot for Startups and see a live walk-through of HubSpot's software.


Help your startups grow with these complimentary program resources

Request a Custom Online Course

There's no better way to master sales, marketing, and growth than with one-to-one advice. While we can't be there in person to mentor each of your startups, we're excited to offer live webinars for select partners and your cohorts.

Request a course for your startups
Startup Entrepreneurship Syllabus

Download our free syllabus, covering 15 modules designed for the startup founder to get a lot of value in a quick format from some of the world's leading entrepreneurs. Your startups will learn how to naturally attract inbound traffic that they can then convert, close, and delight over time.

Download our Startup Syllabus
The Growth Playbook

An interactive webpage that can help you master sales and marketing - complete with 20+ free tools and templates.

The Startup Scoop

The best resources delivered right to you! Sign-up to get templates, news articles, and more.

Subscribe now
The Ultimate Inbound Marketing Kit for Startups

How can your startups use inbound to grow? We put together with all the resources they need to learn more.


Program FAQs

  • What does HubSpot do?
    HubSpot is an inbound marketing software that combines both tools and education/training to enable your startup to generate more qualified leads online. You can find a complete overview of the tools here.
    Is my startup eligible?
    At this point in time, HubSpot for Startups is only open to startups that are currently in programs affiliated with approved startup partner companies, or recent alumni of those programs within 1 year of graduation. If you are unsure if your startup partner company is eligible, please defer to the requirements above.
    What is an approved startup partner company?
    The program is primarily geared towards the top accelerators, incubators, Seed VCs, and entrepreneurial organizations in the world. We look to partner with organizations that have a vested interest in the success of their startups. This includes entities that provide seed funding, curriculum, mentorship, but do not require startups to pay for their services.
    How can I get my startup partner company into the program?
    If your startup partner company is not currently in the program, please click on the button at the end of the program guide and reference a point-of-contact at the startup partner company we can speak with to discuss eligibility. Within 24 hours a representative will get in touch.
    Is inbound marketing right for my startup?
    Inbound marketing has shown to be a highly valuable and rewarding marketing strategy for startups. Regardless of whether you are in the product phase, or looking to start generating leads, Inbound is something that is imperative in today’s landscape to succeed online.
    How much time should I expect to spend doing inbound marketing?
    Time commitment varies for each and every company. We recommended that as a company you can dedicate 10-15 hours a week to all of your inbound marketing needs, however it depends on a company by company basis.
  • How much does HubSpot cost?

    The HubSpot for Startups package includes a $540 onboarding cost and a 12 month annual commitment billed monthly for the software. This price is reduced by 90% your first year and then 50% year two per our pricing page here.

    What happens after our first year?

    HubSpot for Startups currently provides a grant for 90% off the software your first year. During your subscription period, you have access to an account manager who will help manage your subscription. Prior to your renewal date, you will have the option of continuing with the program at a year two grant of 50% off the software. You revert to full pricing year three.

    How is a contact defined in HubSpot?

    A contact is a single customer, prospect, lead or individual whose contact information is stored by you in HubSpot. As the HubSpot user, you’re able to add, update, or remove contacts at any time to meet your business goals and product limits. To determine the right contact tier for your business, we suggest you add up the total number of contacts you now have in your email marketing and CRM systems combined.

  • What is a HubSpot Template Setup?

    A template setup is when the HubSpot Migrations Team recreates your existing website style and builds a set of Blog, Email and Landing Page templates that closely resemble your website within the HubSpot platform. Once the template setup is complete, you will have a blog template and several page layouts that you may use inside the HubSpot content optimization system (COS). For more details please review, How a template set up works.

    How does HubSpot integrate with my website?

    HubSpot integrates with all leading content management systems, in addition to most popular CRM systems, GoTo Webinar, and hundreds more through our relationship with Zapier. You can see additional integrations here.

    What does the setup process look like?

    HubSpot for Startups includes access to a technical setup rep who will help configure your account. You'll also receive strategic direction through a series of emails and an onboarding plan. HubSpot Support is also available on-demand for technical questions that come up.

    Does HubSpot replace all of my tools? Or just some?

    HubSpot does a great job of consolidating all of your tools under one roof. One support team, one login, and one dashboard to control all of your Inbound Marketing efforts. You can read more about this via our comparison to building this out yourself. You can use HubSpot in tandem with some tools, but the primary tools around SEO, Blogging, Social Media, Landing Pages, Email Marketing, Automation and Analytics can be replicated in HubSpot.


  •  Do I need to host my website with HubSpot to HubSpot for Startups?

    No. HubSpot is used by companies in one of three ways:

    1. You can host your entire website on our content management system (CMS). The benefits and details around which are detailed here.

    2. You can host a portion of your site with HubSpot via a subdomain. This typically includes your blog and landing pages (both of which we create for you upon signup).

    3. You don’t have to host anything on HubSpot. You can integrate via a Javascript tracking code, form embeds, and our forms API.

    What documentation exists for developers using the HubSpot API?

    HubSpot's API is built to allow you to create a functional application or integration quickly and easily. We know from experience - these are the APIs that power the HubSpot application. The ecosystem of developers creating integrations on top of the APIs are strong and diverse, ranging from webinar providers to CRMs to social advertising. HubSpot offers extensive API documentation for developers and a vast developer forum. 

    What support exists for developers using HubSpot API?

    HubSpot's Developer Community Forum is a public discussion group for discussing the HubSpot APIs. You can also access the group here. This is the best, and only official, place to post questions, comments, and ideas related to the various HubSpot APIs. These APIs are not supported by HubSpot's normal customer support team.  


  • HubSpot for Startups

    HubSpot is an all-in-one marketing and sales software platform to help businesses grow and scale by driving traffic, converting leads, nurturing their database, and closing customers. If eligible for HubSpot for Startups, your company will receive a 90% scholarship on all paid HubSpot software for 12 months and a 50% scholarship for the next 12 months.

    Additionally, HubSpot has a completely free CRM so companies can better manage their leads, accounts, deals, and tasks.

    Click here to apply now: www.HubSpot.com/startups

    Categories: CRM, Marketing Software, Sales Software, Inbound Marketing, Inbound Sales, Marketing Automation, Email, Landing Pages, Social Media Marketing, Blogging, Lead Generation, Analytics

    Questions? Please contact Kim Walsh or Greg Karelitz at HSFS@HubSpot.com

Customer Testimonial

Learn how Glofox increased customers by 4x with HubSpot for Startups


Partners and Startups can join the exclusive HubSpot for Startups slack channel

Partner Startup Programs and startup customers are invited to join our exclusive Slack Team for ongoing learning, networking, and access with our startup community and HubSpotters.