HubSpot for Technology & Software
Build your product. We'll build your pipeline.
Your teams already have the data. HubSpot connects marketing, sales and customer success around a single account view so every decision is faster and better informed.
Convert qualified accounts
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Score product-qualified accounts automatically using product usage signals.
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Run account-based campaigns targeting every stakeholder at your highest-value accounts.
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Connect every campaign touchpoint to pipeline and revenue so marketing can always prove its impact.
Close complex deals
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Track every stakeholder and monitor engagement across the deal.
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Identify high-value target accounts and surfaces buying signals before your rep makes first contact.
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Build deal stages around your sales process giving leadership an accurate view of the pipeline.
Retain and expand accounts
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See account risk weeks before the renewal conversation, with health scores built from product usage, support volume and engagement signals.
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Resolve common inquiries automatically so your CS team can focus on the relationships that drive expansion
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Automate retention outreach the moment health scores drop or usage declines.
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AI across the customer journey
Agent Hub is one place to see every agent running your customer journey. Manage what’s working, activate what’s not, and build new agents on your CRM data.
Prospecting Agent
Prospecting agent monitors your target accounts for buying signals across product usage, web behavior and engagement, then drafts personalized outreach so your sales team spends time on the accounts most likely to convert.
Customer Agent
Customer agent handles routine product questions automatically and routes complex issues to the right specialist with full account context.
Data Agent
Data agent pulls signals from product usage, support history and engagement and structures them directly in your CRM so every customer-facing team walks into every interaction with the full picture.
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Anywhere you can simplify, you should. HubSpot brings together every customer interaction, from sales and marketing to onboarding and customer care. Having that single view, all in one place, really helps.
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How OOLIO seamlessly delivers 120K+ monthly resolutions on HubSpot
OOLIO's global support teams were already delivering. HubSpot gave them the infrastructure to do it faster, across six brands, four time zones, and 120,000 tickets a month without adding headcount.
Best customer portal SaaS tools that actually improve retention - 2026 guide
For SaaS teams managing renewal risk at scale, the portal your customers use every day is a retention signal. This breaks down which tools connect portal activity to account health and what to look for when evaluating them.
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Future of AI in customer relationship management
AI is shifting CRMs from systems of record to systems of intelligence. Explore what that means for marketing, sales, and customer success teams and where the biggest productivity gains are showing up first.
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The best AI agents for sales
At enterprise scale, storing contacts isn't the challenge. Governing them, deduplicating them and connecting them across every team is. This breaks down what separates a basic CRM from a platform built for that complexity.