The ROI of Using the HubSpot Growth Stack

Average two-year lead growth with HubSpot's software

Starting Leads
per Month
6 m 1 yr 2 yrs
<10 1.70x 3.60x 6.80x
10-49 1.70x 3.50x 7.20x
50-199 1.90x 3.80x 7.30x
200-999 1.70x 3.50x 6.50x
1,000-4,999 1.80x 3.40x 7.10x
5,000+ 1.60x 3.40x 7.50x
hubspot-roi

In 2017, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing, sales, and CRM software. Highlights include:

3.30x

more visitors per month within one year

3.50x

more leads per month within one year

79%

of customers saw an increase in sales revenue within one year

sonya
“We’ve been driving more traffic to the trials and increasing sales as a result. Trial revenue increased 25% year-over-year in the first quarter after implementing a nurturing campaign.”

Deborah Bates

Marketing Sr. Project Manager & Business Analyst

ABBYY USA

Check out these other studies sharing stories of HubSpot's impact:

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Get the ROI report

Download the entire 2017 MIT report on the return of investment using the HubSpot platform

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