The ROI of Using the HubSpot Growth Stack

Average two-year lead growth with HubSpot's software

Starting Leads
per Month
6 m 1 yr 2 yrs
<10 1.70x 3.60x 6.80x
10-49 1.70x 3.50x 7.20x
50-199 1.90x 3.80x 7.30x
200-999 1.70x 3.50x 6.50x
1,000-4,999 1.80x 3.40x 7.10x
5,000+ 1.60x 3.40x 7.50x

In 2017, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing, sales, and CRM software. Highlights include:


more visitors per month within one year


more leads per month within one year


of customers saw an increase in sales revenue within one year

“We’ve been driving more traffic to the trials and increasing sales as a result. Trial revenue increased 25% year-over-year in the first quarter after implementing a nurturing campaign.”

Deborah Bates

Marketing Sr. Project Manager & Business Analyst


Check out these other studies sharing stories of HubSpot's impact:


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Download the entire 2017 MIT report on the return of investment using the HubSpot platform

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