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AEO Grader vs. Otterly.ai

HubSpot's free AEO Grader evaluates how ChatGPT, Perplexity, and Gemini characterize your brand – scored across five dimensions with a written interpretation of your results. See how it compares to Otterly.ai and why teams choose HubSpot.
Grade My Brand

How Answer Engines Are Changing Brand Discovery In 2026

The shift to answer engine search represents the most significant transformation in digital discovery since Google's inception. When users query answer engines about your industry, products, or services, these systems synthesize information from thousands of sources to generate comprehensive answers– often without users clicking through to any website. This zero-click journey means your brand must be optimized for AI discovery or risk complete invisibility.

Your brand now faces three critical challenges: 

Zero-Click Synthesis: Answer engines (ChatGPT, Perplexity, Gemini) process billions of daily queries, delivering complete answers without website visits. Even ranking #1 on Google no longer guarantees visibility.

Sentiment Prioritization: AI analyzes millions of data points (reviews, social media, forums) to determine recommendations. Negative signals can permanently exclude your brand from AI suggestions.

Competitive Positioning: Companies using Answer Engine Optimization (AEO) achieve more AI mentions than traditional SEO-only brands.

HubSpot's AEO Grader: Your Complete Answer Engine Visibility Solution

HubSpot AI Search Grader_Sentiment Score

Understand How Answer Engines Characterize Your Brand

HubSpot's free AEO Grader sends your brand information to ChatGPT, Perplexity, and Gemini and asks each model how it characterizes your brand based on its training data. Results are cross-validated across all three platforms and scored across five dimensions: Sentiment Analysis, Presence Quality, Brand Recognition, Share of Voice, and Market Competition. Get a composite score out of 100 and a written interpretation of what your results mean.

HubSpot AI Search Grader_Analysis

Evaluate Sentiment Across Three Layers

Brand sentiment in AI is more nuanced than positive vs. negative. The AEO Grader evaluates sentiment across three layers: overall tone, how that tone varies across different topics and use cases, and the credibility of the sources shaping that characterization. Understanding all three tells you not just whether AI describes your brand favorably, but why – and which sources are driving that characterization.

HubSpot AI Search Grader_Share of Voice

Analyze Any Brand, Unlimited Times, for Free

The AEO Grader accepts any brand name and can be run unlimited times at no cost. Analyze your own brand to establish a baseline, then run the same analysis on competitors to compare scores across all five dimensions. No credit card, no usage limits, no paid tier required.

AEO Grader vs. Otterly.ai

Learn what features AEO Grader offers in comparison to Otterly.ai:

AEO Grader Otterly.AI
Supports ChatGPT and Perplexity

✅
✅
Supports Gemini

✅
❌
Completely free to use

✅
Free trial, then Standard pricing of $189/mo
Receive a holistic AI visibility score for your brand

✅
❌
Get a detailed summary of your brand performance on answer engines in minutes

✅
❌

Key Features That Set AEO Grader Apart

 

Free, With No Usage Limits

While Otterly.ai charges $189/month after its trial period, HubSpot's AEO Grader is completely free with no credit card required, no usage caps, and no features locked behind a paid tier. Run it on your own brand, competitors, or any brand you want to evaluate — as many times as you need.

Cross-Validated Across Three Platforms

Results are generated across GPT-5.2, Perplexity, and Gemini simultaneously and cross-validated to produce a reliable composite score. You get a consistent, multi-model picture of your brand's AI characterization rather than a single platform's assessment.

Five Dimensions, One Written Interpretation

Your composite score out of 100 breaks down across five distinct dimensions — Sentiment Analysis, Presence Quality, Brand Recognition, Share of Voice, and Market Competition — paired with a written interpretation explaining what those scores reflect about your brand's current AI representation.

Narrative Themes and Source Quality

Beyond scoring, the AEO Grader surfaces the narrative themes AI consistently associates with your brand and evaluates the quality of the sources shaping those characterizations — two layers of insight that a numeric score alone doesn't provide.

Screenshot 2025-03-11 at 4.48.07 PM

See How Answer Engines Describe Your Brand For Free

Answer engines are reshaping how buyers form opinions about brands. HubSpot's free AEO Grader scores your brand's AI characterization across five dimensions – cross-validated across GPT-5.2, Perplexity, and Gemini – with a written interpretation of your results included. No credit card, no setup, no usage limits. Try it free today.

Frequently Asked Questions