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AI Search Grader

Share of Voice Analysis

See how visible your brand is in AI engine results and find out how you compare to other businesses in your industry. 

Get Your Free Analysis

AI Search Grader

Share of Voice Analysis

See how visible your brand is in AI engine results and find out how you compare to other businesses in your industry. 

Get Your Free Analysis
Share of voice analysis: Understand where your brand is most effective in capturing share of voice, and find opportunities to optimize your AI search performance.

Amplify your brand’s AI visibility and reach

HubSpot's AI Engine Optimization Grader will provide a detailed analysis based on your brand's share of voice findings. This valuable insight highlights your brand’s current strengths in maximizing brand awareness, as well as opportunities for further AI engine optimization (AEO). Pinpoint areas for continued investment and new strategies to secure a greater AI share of voice. Don’t miss out on the potential to elevate your brand's AI visibility.

Share of voice analysis: Analyze your competitor’s share of voice to see how your brand measures up.

Stay ahead with competitive insights

See how frequently your brand shows up in the most common queries your prospects and customers are using to research your space. AEO Grader will measure your AI share of voice by analyzing your brand mentions compared to others in your industry.

By understanding how your brand stacks up against competitors, you can optimize your strategy to capture a larger portion of the online conversation.

Share of voice analysis: Understand what makes up a good share of voice score based on how often you appear in AI search results.

Aim for a high share of voice score

The share of voice score measures how frequently your brand appears in response to the top queries your prospects and customers are asking. A higher score, calculated out of 20, shows that your brand is mentioned more often in AI engine query results.

Having a high share of voice means that AI engines recognize your brand, leading to more visibility in search results. A healthy share of voice can unlock better engagement with your target audience and, ultimately, better business growth.

  • The best thing that HubSpot has done since the Website Grader. A really nice marketing move!

    Mark Evans

    Founder

    Marketing Spark

    Marketing-Spark-Logo-White-Text

  • Love this new tool to understand how AI sees your brand.

    Jennifer Nixon

    Independent Consultant

  • Love this. Tested it. Results are amazing. They show me exactly what I’m doing right (or wrong…).

    Karin Tamir

    CEO

    Glare Marketing Technologies

  • This is so cool! What a genius idea to have AI figure out your share of voice!

    Jenna Bayler

    Director of Marketing Ops

    Kinectiv

    Coolr

How to measure your share of voice with HubSpot’s AEO Grader

HubSpot’s AEO Grader evaluates your brand references, as well as your competitors, in the popular queries that your prospects and customers are using to research your industry. Here's how you can use the tool to calculate your share of voice:

Step 1: Enter the details of the brand you want to analyze in the form. This can be your own brand or a competitive brand that you want insight on.

Step 2: In the background, AEO Grader will run all the queries your customers and prospects are using to research the brand or industry on AI chatbots.

Step 3: Receive a holistic score based on brand sentiment and share of voice.

Step 4: To access the full report, fill out the form to get a detailed analysis on your brand sentiment, share of voice evaluation, as well as a summary of your current strengths and weaknesses when it comes to AI engine responses about your brand. You can use this information to help optimize your AI visibility strategy.

Frequently Asked Questions

Currently the tool will analyze results from GPT-4o, Perplexity, and Gemini. We are actively working to incorporate more platforms soon — stay tuned!

The tool is free to use as many times as you’d like. Use it to analyze your own brand or other companies in your industry to assess AI engine performance and visibility.

The share of voice analysis tool is for anyone who is looking to better understand their AI visibility as compared to competitors in their industry. This includes marketers, SEO experts, entrepreneurs, blog administrators, or anyone interested in leveling up their brand visibility to increase traffic, awareness, and sales.

Any score greater than zero is considered a “good” share of voice, because it means AI engines recognize your brand. Larger companies should expect higher scores because they are more often discussed online. A low score means that AI models mention your brand infrequently or marginally compared to competitors. You will want to improve your brand’s influence and optimize for LLMs to recognize your brand.