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AI Sentiment Analysis Tool

HubSpot's free AI Sentiment Analysis Tool reveals exactly how ChatGPT, Perplexity, and Gemini describe your brand right now. Uncover the AI-generated responses that shape purchase decisions before customers ever reach your website.

Why AI Brand Sentiment Monitoring Tools Matter In 2025

AI engines have fundamentally disrupted how customers discover and evaluate brands. Traditional methods to measure brand sentiment track mentions and reviews. But AI brand sentiment analysis tools reveal something far more critical: how language models synthesize, interpret, and present your entire digital footprint to potential customers. When someone asks ChatGPT "Tell me about [your company]," the AI's response, not your website, becomes their first impression.

The strategic imperative is clear: brands that don’t track brand sentiment risk becoming invisible in the AI engines where modern buyers conduct research. HubSpot's online Sentiment Analysis Tool provides the visibility and insights needed to thrive in this AI-first landscape.

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Transform Raw Data Into AI Strategy

HubSpot's free brand sentiment analysis tool delivers critical insights that transform AI visibility into your most powerful competitive advantage: 

Actionable Recommendations: Beyond numerical scores, receive guidance on improving your AI visibility based on current strengths and weaknesses. Get specific sentiment analysis solutions to improve your AI visibility. 

AI Visibility Analysis: Understand your visibility relative to competitors when AI systems synthesize industry information. Get brand sentiment measurement data that reveals your industry market position. 

Citation Patterns: Identify which aspects of your brand AI engines emphasize most frequently. This brand sentiment tracking capability reveals both strengths to amplify and gaps to address in order to shape your AI engine reputation. 

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Discover How AI Platforms See Your Brand

HubSpot’s tool for accurate online sentiment analysis employs advanced natural language processing to evaluate characterizations of your brand across multiple dimensions. Experience the following features: 

Multi-Platform Coverage: Monitor brand sentiment in large language models like GPT-4o, Perplexity, and Gemini– the primary AI engines reshaping customer research behavior right now. 

Contextual Sentiment Scoring: When AI platforms respond to queries like "Tell me about [Your Brand]," this AI sentiment analysis tool gauges whether they are using language indicating trust or concern. Positive brand sentiment might include phrases like "praised for intuitive interface" or "excellent customer support," while negative sentiment could involve mentions of limitations or customer frustrations.

Competitive Intelligence: This free sentiment analyzer surveys competitor brands to understand relative AI visibility and identify opportunities for differentiation. Sentiment tracking across multiple competitors reveals gaps in the market where your brand can establish stronger AI presence and capture untapped customer attention.

How To Do A Brand Sentiment Analysis

Measuring brand sentiment in AI engines requires focusing on synthesis quality, citation patterns, and comparative positioning rather than simple mention tracking. Learn how to measure brand sentiment with our free sentiment analysis tool below: 

 

Step 1: Enter Your Brand Name for Instant AI Intelligence

Input any brand name – your company, competitors, or industry leaders – to unlock a comprehensive real-time brand sentiment analysis across the three search platforms shaping modern purchase decisions. Strategic entry options include:

  • Your brand: Discover exactly how AI describes your company right now
  • Direct competitors: Uncover their AI positioning strengths and vulnerabilities
  • Industry leaders: Benchmark against best-in-class AI visibility
  • Multiple analyses: Run unlimited reports to map your entire competitive landscape

HubSpot’s tool for sentiment analysis accepts brands across all industries and company sizes, from startups building initial visibility to Fortune 500 enterprises protecting established reputations.

 

Step 2: Watch AI Simulation Mirror Real Customer Research

HubSpot's brand sentiment tracker automatically executes comprehensive queries across ChatGPT (GPT-4o), Perplexity, and Google Gemini, replicating exactly how your prospects research solutions. This comprehensive simulation captures AI responses across the entire buyer journey– from initial awareness through final vendor selection– in seconds rather than hours of manual testing.

 

Step 3: Receive Your Five-Dimension AI Performance Score

Access a brand sentiment score across the five critical factors determining whether AI engines recommend your brand. Your assessment will evaluate your brand’s recognition strength, competitive market positioning, contextual relevance, sentiment polarity analysis, and citation frequency patterns across ChatGPT, Perplexity, and Gemini.

 

Step 4: Unlock Your Complete Strategic Assessment Report

Complete the brief form to receive your comprehensive AI sentiment report that includes advanced analytics and strategic recommendations unavailable anywhere else. Your free sentiment analysis will contain:

  • Brand Archetype Classification: How AI categorizes your brand personality
  • Sentiment Trend Analysis: Positive momentum indicators suggesting positive brand sentiment in AI engines, or risk factors that could damage future AI visibility
  • Narrative Theme Extraction: The core stories AI is telling about your brand
  • Current Competitive Advantages: Unique strengths AI consistently highlights
  • AI Visibility Optimization Roadmap: Strategic recommendations for your brand to improve in AI engine visibility

This brand sentiment analysis tool’s comprehensive report will transform abstract AI sentiment into concrete optimization strategies. Get the intelligence needed to improve how AI engines understand, describe, and recommend your brand to potential customers. 

Frequently Asked Questions