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AI Search Grader

AI Sentiment Analysis Tool

This Brand Sentiment Analysis tool reveals how ChatGPT, Perplexity and Gemini describe your brand. Monitor your AI search reputation, track sentiment scores, and get actionable insights to improve visibility in AI-powered search results. 

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Why AI Brand Sentiment Matters in 2025

AI search engines represent a structural transformation in the search landscape. With users increasingly embracing generative AI-powered search functionalities, your brand's representation in AI-generated responses directly impacts customer perception and purchase decisions.

Traditional SEO metrics like traffic and click-through rates are becoming less relevant. When people use AI search engines like ChatGPT or Perplexity, they often get answers directly without clicking through to your website. This fundamental change means you need new ways to measure success, specifically through tracking how AI platforms describe and recommend your brand.

Strategic Insights for the AI-First Search Era

Strategic Insights for the AI Search Era

HubSpot’s free Sentiment Analysis tool helps you understand and optimize for AI search engines by providing:

Actionable recommendations: Beyond numerical scores, receive specific guidance on improving your AI search presence based on current strengths and weaknesses.

AI visibility analysis: Understand your visibility relative to competitors when AI systems synthesize industry information.

Citation patterns: Identify which aspects of your brand AI systems emphasize most frequently.

Brand sentiment analysis: Get actionable insights to make informed decisions on your AI search strategy

Complete AI Search Reputation Analysis

HubSpot’s free Sentiment Analysis tool employs advanced natural language processing to evaluate how leading AI platforms characterize your brand across multiple dimensions. The tool offers the following features: 

Multi-platform coverage: HubSpot’s online Sentiment Analysis Tool currently analyzes responses from GPT-4o, Perplexity, and Gemini – the primary AI search interfaces reshaping customer research behavior.

Contextual sentiment scoring: When AI platforms respond to queries like "Tell me about [Your Brand]," this free Sentiment Analysis Tool gauges whether they are using language indicating trust, innovation, reliability, or concern. Positive indicators might include phrases like "praised for intuitive interface" or "excellent customer support," while negative sentiment could involve mentions of limitations or customer frustrations.

Competitive intelligence: This AI Sentiment Analysis Tool surveys competitor brands to understand relative AI search positioning and identify opportunities for differentiation.

  • Love this. Tested it. Results are amazing. They show me exactly what I’m doing right (or wrong…).

    Karin Tamir

    CEO

    Glare Marketing Technologies

  • The best thing that HubSpot has done since the Website Grader. A really nice marketing move!

    Mark Evans

    Founder

    Marketing Spark

  • Love this new tool to understand how AI sees your brand.

    Jennifer Nixon

    Independent Consultant

  • This is so cool! What a genius idea to have AI figure out your share of voice!

    Jenna Bayler

    Director of Marketing Ops

    Kinective

How AI Brand Sentiment Analysis Works

Our analysis process mirrors how AI search systems evaluate and present information:

1. Query Simulation: We run comprehensive queries that mirror real customer research patterns across multiple AI platforms. 

2. Response Analysis: Natural language processing evaluates sentiment patterns, factual accuracy, and brand positioning. 

3. Synthesis & Scoring: Results are aggregated into a holistic sentiment score with detailed breakdowns. Receive actionable insights tailored to improving your AI search visibility. 

Frequently Asked Questions

  • This free online Sentiment Analysis Tool currently analyzes GPT-4o, Perplexity, and Gemini – the leading AI search interfaces of today. 

  • This tool serves critical needs for:

    • Business Owners understanding how AI impacts customer discovery and decision-making
    • Marketing Leaders navigating the shift from traditional SEO to AI-optimized visibility
    • Brand Managers protecting and enhancing brand reputation in AI-mediated experiences
    • SEO Professionals evolving their strategies for relevance engineering in AI search
    • Content Strategists optimizing for AI citation and favorable representation

  • AI models update regularly and their understanding evolves. We recommend a monthly analysis at minimum to track trends, with quarterly deep-dives for strategic planning.

  • Traditional monitoring tracks direct mentions. AI sentiment analysis evaluates how AI systems synthesize and present information about your brand to users, which increasingly shapes purchase decisions before customers ever visit your website.

  • Yes, the tool enables comprehensive competitive analysis to understand relative AI search positioning and identify differentiation opportunities for your brand. 

    Try the best sentiment analysis tool available today, and transform AI search from a challenge into your competitive advantage.