AI Engine Optimization Grader
AI Sentiment Analysis Tool
HubSpot's free AI Sentiment Analysis Tool reveals exactly how ChatGPT, Perplexity, and Gemini describe your brand right now. Uncover the AI-generated responses that shape purchase decisions before customers ever reach your website.
Why AI Brand Sentiment Monitoring Tools Matter In 2025
AI engines have fundamentally disrupted how customers discover and evaluate brands. Traditional methods to measure brand sentiment track mentions and reviews. But AI brand sentiment analysis tools reveal something far more critical: how language models synthesize, interpret, and present your entire digital footprint to potential customers. When someone asks ChatGPT "Tell me about [your company]," the AI's response, not your website, becomes their first impression.
The strategic imperative is clear: brands that don’t track brand sentiment risk becoming invisible in the AI engines where modern buyers conduct research. HubSpot's online Sentiment Analysis Tool provides the visibility and insights needed to thrive in this AI-first landscape.
Transform Raw Data Into AI Strategy
HubSpot's free brand sentiment analysis tool delivers critical insights that transform AI visibility into your most powerful competitive advantage:
Actionable Recommendations: Beyond numerical scores, receive guidance on improving your AI visibility based on current strengths and weaknesses. Get specific sentiment analysis solutions to improve your AI visibility.
AI Visibility Analysis: Understand your visibility relative to competitors when AI systems synthesize industry information. Get brand sentiment measurement data that reveals your industry market position.
Citation Patterns: Identify which aspects of your brand AI engines emphasize most frequently. This brand sentiment tracking capability reveals both strengths to amplify and gaps to address in order to shape your AI engine reputation.
Discover How AI Platforms See Your Brand
HubSpot’s tool for accurate online sentiment analysis employs advanced natural language processing to evaluate characterizations of your brand across multiple dimensions. Experience the following features:
Multi-Platform Coverage: Monitor brand sentiment in large language models like GPT-4o, Perplexity, and Gemini– the primary AI engines reshaping customer research behavior right now.
Contextual Sentiment Scoring: When AI platforms respond to queries like "Tell me about [Your Brand]," this AI sentiment analysis tool gauges whether they are using language indicating trust or concern. Positive brand sentiment might include phrases like "praised for intuitive interface" or "excellent customer support," while negative sentiment could involve mentions of limitations or customer frustrations.
Competitive Intelligence: This free sentiment analyzer surveys competitor brands to understand relative AI visibility and identify opportunities for differentiation. Sentiment tracking across multiple competitors reveals gaps in the market where your brand can establish stronger AI presence and capture untapped customer attention.
How To Do A Brand Sentiment Analysis
Measuring brand sentiment in AI engines requires focusing on synthesis quality, citation patterns, and comparative positioning rather than simple mention tracking. Learn how to measure brand sentiment with our free sentiment analysis tool below:
Step 1: Enter Your Brand Name for Instant AI Intelligence
Input any brand name – your company, competitors, or industry leaders – to unlock a comprehensive real-time brand sentiment analysis across the three search platforms shaping modern purchase decisions. Strategic entry options include:
- Your brand: Discover exactly how AI describes your company right now
- Direct competitors: Uncover their AI positioning strengths and vulnerabilities
- Industry leaders: Benchmark against best-in-class AI visibility
- Multiple analyses: Run unlimited reports to map your entire competitive landscape
HubSpot’s tool for sentiment analysis accepts brands across all industries and company sizes, from startups building initial visibility to Fortune 500 enterprises protecting established reputations.
Step 2: Watch AI Simulation Mirror Real Customer Research
HubSpot's brand sentiment tracker automatically executes comprehensive queries across ChatGPT (GPT-4o), Perplexity, and Google Gemini, replicating exactly how your prospects research solutions. This comprehensive simulation captures AI responses across the entire buyer journey– from initial awareness through final vendor selection– in seconds rather than hours of manual testing.
Step 3: Receive Your Five-Dimension AI Performance Score
Access a brand sentiment score across the five critical factors determining whether AI engines recommend your brand. Your assessment will evaluate your brand’s recognition strength, competitive market positioning, contextual relevance, sentiment polarity analysis, and citation frequency patterns across ChatGPT, Perplexity, and Gemini.
Step 4: Unlock Your Complete Strategic Assessment Report
Complete the brief form to receive your comprehensive AI sentiment report that includes advanced analytics and strategic recommendations unavailable anywhere else. Your free sentiment analysis will contain:
- Brand Archetype Classification: How AI categorizes your brand personality
- Sentiment Trend Analysis: Positive momentum indicators suggesting positive brand sentiment in AI engines, or risk factors that could damage future AI visibility
- Narrative Theme Extraction: The core stories AI is telling about your brand
- Current Competitive Advantages: Unique strengths AI consistently highlights
- AI Visibility Optimization Roadmap: Strategic recommendations for your brand to improve in AI engine visibility
This brand sentiment analysis tool’s comprehensive report will transform abstract AI sentiment into concrete optimization strategies. Get the intelligence needed to improve how AI engines understand, describe, and recommend your brand to potential customers.
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Love this. Tested it. Results are amazing. They show me exactly what I’m doing right (or wrong…).
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The best thing that HubSpot has done since the Website Grader. A really nice marketing move!
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Love this new tool to understand how AI sees your brand.
Jennifer Nixon
Independent Consultant
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This is so cool! What a genius idea to have AI figure out your share of voice!
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Love this. Tested it. Results are amazing. They show me exactly what I’m doing right (or wrong…).
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The best thing that HubSpot has done since the Website Grader. A really nice marketing move!
-
Love this new tool to understand how AI sees your brand.
Jennifer Nixon
Independent Consultant
-
This is so cool! What a genius idea to have AI figure out your share of voice!
-
Love this. Tested it. Results are amazing. They show me exactly what I’m doing right (or wrong…).
-
The best thing that HubSpot has done since the Website Grader. A really nice marketing move!
-
Love this new tool to understand how AI sees your brand.
Jennifer Nixon
Independent Consultant
-
This is so cool! What a genius idea to have AI figure out your share of voice!
Frequently Asked Questions
A sentiment analysis tool is one of the methods to measure brand sentiment that uses natural language processing to evaluate how your brand is perceived across digital channels. Modern brand sentiment tools, like HubSpot’s free Sentiment Analyzer, will focus specifically on AI-generated responses that increasingly shape purchase decisions.
A traditional sentiment analysis for brand monitoring will analyze social media, reviews, and news mentions. On the other hand, AI brand sentiment analysis tools like HubSpot's free solution go deeper, revealing how large language models interpret and present your brand when answering customer queries. This distinction matters because AI responses often become the primary source of brand information for modern buyers, making AI brand sentiment analysis essential for understanding true market perception.
HubSpot's free AI Sentiment Analysis Tool provides the most comprehensive analysis of brand representation across ChatGPT, Perplexity, and Gemini– the three key AI platforms driving modern purchase research.
Unlike generic monitoring tools, this sentiment analyzer:
- Simulates real customer queries to capture authentic AI responses
- Provides competitor benchmarking for strategic context
- Delivers specific optimization recommendations
- Updates company, industry, and search landscape data in real-time
- Requires zero technical expertise
The tool's focus on actionable insights rather than just data makes it the best out of the AI tools to check brand sentiment in LLMs available.
Brand Sentiment Definition: Brand sentiment represents the emotional and evaluative language used to describe your company across digital channels, now primarily shaped by how AI systems synthesize and present information about your brand.
Brand Sentiment Meaning: (in the context of AI): Brand sentiment in 2025 means the collective perception AI systems form about your company, directly influencing whether potential customers ever discover your solutions. This encompasses:
- Tonal indicators: Whether AI uses positive, neutral, or negative language
- Comparative positioning: How AI ranks you against competitors
- Trust signals: Language indicating reliability, innovation, or concern
- Recommendation likelihood: Whether AI ultimately suggests your solution
Use real-time brand sentiment tracking tools like HubSpot’s free solution to get a comprehensive report of your company’s brand sentiment and AI presence.
Brand sentiment determines whether AI systems recommend, ignore, or actively discourage consideration of your solutions– making it one of the most critical marketing metrics in the AI-first era. With the majority of buyers now using AI for research, positive AI sentiment has become a critical competitive advantage that directly drives recommendation algorithms. Use HubSpot's free online Sentiment Analysis Tool to understand your company's brand sentiment and decode the AI-driven forces that shape how customers discover and perceive your business today.
The most effective approach to improving AI brand sentiment starts with data-driven insights from HubSpot's free AI Sentiment Analysis Tool, which reveals exactly what language models currently say about your brand and provides strategic recommendations for AI visibility optimization. HubSpot’s brand sentiment tracker transforms sentiment improvement from guesswork into a scientific process, showing exactly what AI engines misunderstand about your brand and providing specific fixes.
How to Use Sentiment Analysis for Brand Building
Transform AI sentiment data into specific brand building strategies by identifying perception gaps, optimizing content for AI comprehension, and systematically improving how language models understand your unique value. HubSpot's AI Sentiment Analysis Tool kick-starts this process by delivering a comprehensive report of your brand's strengths and weaknesses within the AI landscape. This actionable intelligence enables you to craft targeted content that resonates with AI algorithms, refine messaging that gets cited more frequently, and build the semantic foundation that ensures AI engines accurately represent your brand's expertise and differentiation to potential customers.
For immediate AI sentiment insights without budget constraints, HubSpot's free AI Sentiment Analysis Tool delivers enterprise-grade analysis at zero cost, making it the optimal choice for companies testing AI visibility strategies. Companies can validate the importance of AI sentiment themselves before committing resources to comprehensive optimization strategies.
Any organization whose customers use AI for research– from startups building initial visibility to enterprises protecting established reputations– benefits from understanding their AI visibility. HubSpot’s free Sentiment Analysis Tool transforms AI from an unmeasured risk into a strategic advantage for any role focused on customer acquisition and brand perception.
Key for:
- Brand Managers: Protecting reputation in AI-mediated experiences
- SEO Professionals: Evolving strategies for AI visibility
- Product Marketers: Ensuring accurate product representation
- Competitive Intelligence Teams: Tracking relative AI positioning
- Startup Founders: Understanding market perception beyond traditional metrics
- Marketing Leaders: Navigating the shift from SEO to AI optimization