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APAC Webinar

Driving growth through CX: How APAC businesses are aligning their go-to-market teams

Wednesday, 23 August 2023
10:00am SGT | 12:00pm AEST
Watch the on-demand recording
APAC CX Webinar

APAC Webinar

Driving growth through CX: How APAC businesses are aligning their go-to-market teams

Wednesday, 23 August 2023
10:00am SGT | 12:00pm AEST
Watch the on-demand recording
APAC CX Webinar

Skyrocketing costs have led B2B and B2C buyers to spend less, making it vital for brands to exceed expectations with their customer experience. With endless options, CX is the key differentiator. Businesses can boost customer loyalty, revenue, and cut costs by evolving their customer engagement strategies.

So what do Asia-Pacific leaders like you need to know about the customer experience to drive business growth? Recent HubSpot research revealed that in APAC, 96% of marketing decision makers acknowledge that CX and business performance is fully or somewhat dependent, and 99% of them have shifted their strategies to meet higher customer expectations.

Where do you start improving your CX if your business doesn’t have a dedicated team? How can you justify investments in CX if you have no existing benchmark or data to show to your stakeholders? Can other types of data help you identify areas where you need to improve and also demonstrate the impact of CX on your business revenue?

In this live webinar on 23 August 2023, we’ll explore why a superior CX leads to increased and predictable revenue, and how teams can impact sustainable business growth while getting stakeholder buy in. The webinar will be led by Sabina Sobinina, Director of Customer Success JAPAC at HubSpot, as she speaks to leading brands in Singapore, Australia and New Zealand including Autodesk, HMI Group, and Terrascope.

Our APAC customer panelists

  • Ljubica Radoicic

    Director APAC, Marketing and CX

    Autodesk
    Ljubica Radoicic is a senior marketing and business leader with over 20 years’ experience in sectors across technology/SaaS, professional services and industrial to AEC/Construction. In her current role, Ljubica leads Marketing and Customer Success for Autodesk Construction Solutions in the APAC region. Her unique background has instilled a customer-first mindset and passion for CX as an organisational ethos ("A brand/product is only as good as the last customer touch point!") Using a creative and entrepreneurial flair to identify and convert opportunity, Ljubica develops go-to-market strategies that capitalise on emerging opportunities, harnessing the latest marketing and digital trends to increase market share and grow customer engagement.

  • Dhillon Singh

    Vice President, Customer Experience

    HMI Group
    Dhillon has agency and client side experience with proven strengths in the following: end-to-end customer experience, executing large scale digital transformations, global digital project rollouts (web/app build, campaign), digital comms, online/offline marketing, brand strategy, and digital product strategy and development.

    Acting as a bridge between the consumer and business worlds, he helps clients develop engaging narratives and the digital platforms powering it, within a customer-first framework. That passion has led to qualified business success and recognition for the work itself – including wins at Cannes, Clios, Effies and Facebook Awards. 

  • Felipe Daguila

    Chief Customer Officer

    Terrascope
    Felipe creates future-ready organisations by propelling financial, technological, and people performance. His skillset and adaptability has taken him across APAC, EMEA, AMER, and LATAM. 

    Currently, he is the Chief Commercial Officer (CCO) at Terrascope, which has given him the ideal opportunity to flex his transformation and tech skills for a worthy cause. Terrascope is driven by the mission to empower companies to decarbonise how they function overall. 

Agenda

In this live webinar, we'll discuss the following insights and share ideas on how to improve CX in your organisation:

  • What exactly is defined as a good customer experience, especially in an APAC context?
  • The importance of CX in today’s economic climate
  • How are organizations in APAC thinking about CX and its goals?
  • How to improve your organization’s CX and where to start
  • Approaching CX technology investments
  • Q&A where we answer any of your burning questions
Sabina Sobinina-4

The host

Sabina Sobinina is the Director of Customer Success in JAPAC, HubSpot. She manages both 1:few and 1:many Customer Success teams in HubSpot, and aims to inspire customer success professionals across JAPAC to challenge themselves, grow professionally and personally, and do their best work. You can connect with her on LinkedIn here.

Watch the on-demand recording now

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