SMBs account for over 97% of all businesses​ in Asia​ and employ over half of the workforce across Asia Pacific Economic Cooperation economies, which means that their success is crucial to economic progress. To​ understand more about how these SMBs were adapting their GTM strategies, ​HubSpot and LinkedIn surveyed Asian small and medium businesses (SMBs) in Singapore, India, the Philippines, and Hong Kong to learn how they ​use ​digital marketing to ​grow their revenue​. 

Singapore is one of the key markets in Asia, and the home of many businesses' regional HQs. How are brands here leveraging digital marketing?

​​Compared to the other markets surveyed​​, ​Singapore lags with only 61% of businesses intending to increase the amount spent on digital marketing. Additionally, 1 in 5 companies do not have a digital marketing strategy, which is a stark difference from the other markets surveyed where more than 96% of them have one.  

Why is there such a stark difference in this market? We deep dive into the nuances, company cultures, and regional differences on how your brand can stand out on this red dot, and beyond.

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