BrandManager worked closely with the WBS Group to re-brand and develop a tiered brand hierarchy, to reflect their expertise in a variety of areas including Agricultural, Industrial, Mining and the Home Builder markets.

Within our initial engagement, we identified the need for extensive research, and to understand the market opportunity, competitive analysis and buyer segments, prior to relaunching the brand and its products to market. With the approach we took to market driven by a clear brand strategy, the client has been amazed by the results.