Adaptive Insights Becomes More Nimble with HubSpot

Adaptive Insights had a centralized marketing strategy that was resulting in multiple bottlenecks and repetitive work. They wanted to empower and engage their entire marketing team in a way that would allow for more agile campaigns and email production. Adaptive Insights had a centralized marketing strategy that was resulting in multiple bottlenecks and repetitive work. They wanted to empower and engage their entire marketing team in a way that would allow for more agile campaigns and email production. Read more

Adaptive Insights Becomes More Nimble with HubSpot

Adaptive Insights had a centralized marketing strategy that was resulting in multiple bottlenecks and repetitive work. They wanted to empower and engage their entire marketing team in a way that would allow for more agile campaigns and email production.

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From Transactional Marketing to Personalized and Faster Leads

Adaptive Insights was using Eloqua for their Marketing Automation in a centralized marketing strategy that was not scalable. Marketing efforts were concentrated in the hands of a few specialists as opposed to empowering everyone in marketing to run their own campaigns and emails. They knew that a more personalized and engaging marketing approach was needed for growth. 

It was important to the company that their marketing team was engaged and not doing repetitive work. They wanted the team to be coming up with creative new ideas on how to improve the business instead of just filling out templates.

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Implementing HubSpot

The company found the HubSpot implementation process to be quick and easy. They relied on the support of HubSpot's team and Academy resources. 

With HubSpot, Adaptive Insights increased their website leads through personalization and progressive profiling and ultimately, were able to provide quality leads to their sales team in real time for quick follow-up. 

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About

Adaptive Insights, a Workday Company, is a publicly held software as a service company (WDAY) headquartered in Palo Alto, California founded in 2003. Its Business Planning Cloud lets people in companies collaboratively plan, gain insights, and make smarter decisions faster.

Industry: Business Services

Company Size: Enterprise

Location: United States

Software: Marketing

Start growing with HubSpot today

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free

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