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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fbruntwork&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - 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## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - 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[Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fbruntwork&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - How BruntWork Streamlined Operations and Achieved $50M with HubSpot  # How BruntWork Streamlined Operations and Achieved More Than $5M MRR with HubSpot Professional Services 25-200 employees - 200+ New staff onboarded each month with ease - +$5mil Monthly Recurring Revenue (MRR) Use Cases - International Expansion - Increase Contacts Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview With HubSpot, BruntWork found an all-in-one platform that has allowed them to scale their staff growth at an impressive pace. With easy onboarding, speedy set up and transparency across their data, the team has expanded into multiple markets with customers in more than 14 countries. ### About Company BruntWork allows businesses to outsource their most important roles to a virtual workforce who can perform the necessary tasks in any language, anywhere in the world. __Ambitious growth plans, leaving SFDC and a challenging environment__ In 2020, as chaos gripped many workplaces, Adam Pisk alongside Winston Ong capitalized on an emerging trend of remote only outsourcing, as commercial office buildings around the world shut down. The company now helps companies of all sizes outsource their most important roles to a distributed workforce who can perform these tasks virtually, in any language, anywhere in the world. [Virtual assistants in the Philippines & Colombia](https://protect-us.mimecast.com/s/zIQOCn5lMzUGQDM8kI0zzEI?domain=bruntwork.co), customer support agents, telemarketers and bookkeepers are their most popular roles. Thus, BruntWork was born and has been growing ever since.  With ambitious plans to cover multiple industries, countries and languages, BruntWork knew they needed to implement a CRM that would allow them to grow quickly, onboard teams with pace and ease, and provide the transparency to make decisions across the business with confidence that they would have a positive impact the whole way down the funnel.  With significant experience in Salesforce, the question became whether or not to repeat that same tech stack journey, or to strike out into a new platform. Speaking with Adam who is now the Chief Revenue Officer, he acknowledges that for a burgeoning business, SFDC was simply not an option due to its prohibitively high "cost of acquisition". Beyond that however, the BruntWork team were pretty clear that they didn’t want to go down the same path, and were looking for a platform that: - Had a user-friendly interface for the team - Was straightforward to set up, but could still handle more complexity down the track as the business grew - Enabled easy onboarding When reviewing HubSpot as a contender, Adam recalled that the team were impressed with the HubSpot interface compared to other options, and were committed to managing everything in the one location making HubSpot’s all-encompassing platform the right choice for managing all aspects of the customer funnel from marketing and CRM, through to sales and customer success.  They came to the conclusion that HubSpot was the right fit for BruntWork, as Adam reflected - they "needed a CRM that can scale well, but still have the flexibility out of the box and there is no competition \[for HubSpot] in that space. \[We] wanted to avoid bolting multiple systems together, and so we chose HubSpot".   __More Than 1000 New Customers, and >$5M in Monthly Recurring Revenue__ Since joining HubSpot three years ago, BruntWork have scaled the business to be a fully-remote operation across Australia, Colombia, Serbia, Ukraine and the Philippines, with clients in more than 14 countries. Adam firmly believes that HubSpot has been a critical part of this success, and has enabled them to scale to 2500 staff and $50million in recurring revenue. There are three main ways that HubSpot has helped them along this journey: Onboarding at volume with ease With the team growing by 2-300 people a month, having a platform that doesn’t hinder that pace is essential. Adam acknowledges the part HubSpot plays here, saying that "because HubSpot is so easy, it’s a 2-week onboarding process for staff in any part of the business". This is largely because they’ve been able to build infrastructure to support people in focusing on what is important to them in specific moments of their roles. For example, in setting up their sales pipeline, there are only a few key fields that reps need to pay attention to in each stage so they’re focused on progressing the sale, and not on managing their data inputs.  Scaling the platform in alignment with business growth When they first purchased, the out-of-the-box structure of HubSpot provided a simple, yet effective platform for the business to leverage. As Adam recalls, ‘the initial set-up was only about two hours because HubSpot out-of-the-box is basically everything a business needs to start. Then down the track you can add in more as you need it - no other CRM has all the scaling options within the same core platform’. This is reflected in BruntWork’s addition of Operations Hub which BruntWork added into their portal in September of 2022.  Transparency across the business for insightful decisions The insights the BruntWork team were able to glean from the HubSpot platform have supported them in how they've expanded the business to have a strong focus on the North American market, which now makes up 70% of their net new business. The initial focus was on the Australian market, but they were quickly seeing demand across the NAM and EU markets as well. When deciding if and how to pivot that focus, HubSpot allowed BruntWork to make an informed decision based on the entire customer lifecycle, rather than just looking at individual plot points which would have been the case if they were using disparate systems. In HubSpot, they can see the holistic performance of markets using metrics to track the whole journey from keyword performance to lifetime value (LTV).  The team were able to test not just NAM, but many other markets across the globe and then tweak based on the ROI they can easily see within HubSpot. Beyond that, HubSpot has enabled them with the infrastructure to support a global growth strategy and made it easy to scale. Looking back on that journey, Adam says that "it is a result of the insights of the HubSpot platform that allow us to make strategic and informed business decisions".   __Reflections on the growth journey__ Looking back on the last three years with HubSpot, Adam is confident that HubSpot has enabled them to have the systems and technologies in place to scale at the speed and capacity that they have. "A lot of the success is because of the technology - we run multiple teams with a single source of truth, easy training and simple upskilling which is exactly what you need when you’re bringing on 2-300 people a month". This is a significant change considering Adam was so deeply embedded with SFDC prior to making the move to HubSpot. He was reluctant initially due to the perceived cost of change when it comes to man hours, replicating the customisation in a new platform and upskilling the team, but the shift was so easy it has changed that mindset completely. When asked for advice for other businesses, Adam said "don’t let the perceived cost of transition put you off - the cost of management and total cost of ownership is absolutely worth it." Table of Contents Table of Contents  > Don’t let the perceived cost of transition put you off - the cost of management and total cost of ownership is absolutely worth it. Adam Pisk Chief Revenue Officer [BruntWork](https://www.bruntwork.co/) [](https://www.bruntwork.co/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group) -  ### How NOW Finance Scaled 2X with HubSpot - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keepcup) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 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 ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group) -  ### How NOW Finance Scaled 2X with HubSpot - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keepcup) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) - 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 ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group) -  ### How NOW Finance Scaled 2X with HubSpot - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keepcup) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Marketing Hub - Sales Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HungryHungry Helps Hospitality Venues Serve Guests Better With a Marketing Team Built on HubSpot's Loop Marketing Framework - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hungryhungry-loop-marketing) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 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