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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com) - [Español](https://www.hubspot.com) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.com) - High Contrast - [Customer Support](https://help.hubspot.com) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Shipley Asia Pacific  # How Shipley Accelerated Lead Generation With HubSpot Professional Services Mid-Market  - 63% increase in social media followers year over year - 27% increase in website traffic quarter over quarter - 28% increase in email open rates year over year Use Cases - HubSpot Services - Increase Leads - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) ### Story Overview Shipley Asia Pacific worked with HubSpot Professional Services to create an integrated, automated sales and marketing process that has accelerated lead generation and improved lead nurturing. ### About Company Shipley Asia Pacific is part of a global consulting practice that provides clients with consulting and training services on must-win bids. By working with Shipley Asia Pacific, customers are able to improve their business development performance, capabilities, and processes. Globally, Shipley supports clients on more than $300 billion worth of bids annually through offices in 14 countries. ### Needing an Inbound Strategy [Shipley Asia Pacific](https://shipleywins.com.au/)'s marketing and sales teams’ primary goal was to grow their business in APAC by implementing an inbound marketing and sales strategy. To meet growing demand for their services and improve operational efficiencies, they also needed to standardize and automate their sales and marketing processes, as well as optimize their performance with data-driven decisions. ### Reimagining Tactics Under the guidance of a [HubSpot consultant](https://www.hubspot.com/services/professional), Shipley’s marketing team began a comprehensive review of their lead generation and nurturing tactics. The team defined their lifecycle stages, customers' pain points and goals, and developed a curated content plan that met the needs of different customer archetypes. With these foundations, Shipley created a results-driven social media strategy, optimized their email campaigns, and launched a new blog to reach new prospects. Their HubSpot consultant used the weekly sessions to review Shipley’s content calendar and audit their email, social media, and website content to ensure they were optimized for views, clicks, and ultimately conversions. ### Running with the Results Soon after, Shipley started to see results from its new inbound lead generation strategy. To better engage, nurture, and convert these leads, the team—with the help of their consultant, Wai Yan—began to automate their lead nurturing campaigns. One example of this was targeting content based on leads' in Shipley's Accreditation Program purchase history and progress. “Wai Yan has helped us become more data driven in our marketing campaigns. She helps us interpret that data and set goals to hit each month. She also delivers advice from her experience with other clients and frequently suggests how we can make every campaign better,” says Julia Kracht, Marketing Coordinator at Shipley. The team also standardized its sales processes by having account managers update designated data points and complete follow-up actions at specific stages of their sales pipeline. To drive further impact, Shipley and their HubSpot consultant built custom sales pipeline reports and marketing dashboards to measure and optimize their campaign performance. ### Data-Driven Decisions Through the year-long engagement with their HubSpot Inbound Consultant, Shipley was able to develop an integrated and impactful set of marketing and sales activities tailored to their customers in APAC. In particular, the company was able to grow their social media followers by 63.7% YoY, increase their quarterly website traffic by 27.3%, and improve their email open rates by 28.6% YoY.  Cheryl Moffat, Customer Projects Manager at Shipley, emphasized the significant role their HubSpot consultant played in their success: "Wai Yan's role should be titled ‘business coach'! By sharing her knowledge of HubSpot and the marketing industry, she has helped our business grow." Shipley now has a single source of truth for tracking their sales and marketing performance and an integrated process to manage their leads and customers. In the coming months, Shipley will work with their HubSpot consultant to continue to optimize their blog for Search Engine Optimization (SEO) and improve their email strategy to drive higher open and click-through rates. Director Martin Coombs says, "Of all the vendors that we have the good fortune to work with, Wai Yan’s contribution to our business has had the greatest impact. We look forward to that relationship continuing long into the future so that we can use HubSpot as the platform to secure even more business outcomes and value.”  Table of Contents Table of Contents - [Needing an Inbound Strategy](https://www.hubspot.com#needing-an-inbound-strategy) - [Reimagining Tactics](https://www.hubspot.com#reimagining-tactics) - [Running with the Results](https://www.hubspot.com#running-with-the-results) - [Data-Driven Decisions](https://www.hubspot.com#data-driven-decisions) > "Our HubSpot consultant helped us become what we always wanted to become—a data driven business supported by online marketing campaigns that can be measured.” Martin Coombs Director, Shipley Asia Pacific  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How BruntWork Streamlined Operations and Achieved More Than $5M MRR with HubSpot - Professional Services - Mid-Market - Australia * * * [Read more](https://www.hubspot.com/case-studies/bruntwork) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - Professional Services - Mid-Market - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - Mid-Market - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group) -  ### How NOW Finance Scaled 2X with HubSpot - Mid-Market - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - 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Professional Services - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-sales-hub) -  ### How BruntWork Streamlined Operations and Achieved More Than $5M MRR with HubSpot - Professional Services - Mid-Market - Australia * * * [Read more](https://www.hubspot.com/case-studies/bruntwork) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - Professional Services - Mid-Market - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - Mid-Market - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group) -  ### How NOW Finance Scaled 2X with HubSpot - Mid-Market - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - Mid-Market - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keepcup) -  ### ARC’s Sales Team Responds to Leads 94% Faster With HubSpot CRM - Professional Services - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/arc) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - Mid-Market - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Mid-Market - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### HubSpot Unifies Post-Sales in Service Hub to Deliver a Seamless Customer Experience - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/hubspot-on-service-hub) -  ### How Sandler Transformed its Internal Go-to-Market Strategy with Sales Hub - Professional Services - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-sales-hub) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management) - 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