-Jan-05-2022-02-32-30-94-PM.png?width=1118&height=678&name=Untitled%20design%20(3)-Jan-05-2022-02-32-30-94-PM.png)
No automation and systems in silos
Before HubSpot, Digistorm’s marketing efforts were being built from the ground up as the company was in its infancy, and they achieved success by adopting a trial and error approach to see what worked best. Early on, they faced several challenges around acquisition, SEO credibility, content creation and, in particular, lead generation. The company wasn’t generating enough leads or able to qualify them effectively, and there was no automation of communications in place. Along with this, Chris felt that Digistorm’s CRM wasn’t being used to its full potential and that their database segmentation was too basic.
The company had a host of siloed systems in place to reach their audience, with no integration or communication between each of these. However, over time, the company began to better understand what worked best and what was most important to their audience, and decided that a more integrated and holistic solution was needed to boost and qualify leads. “Digital marketing, social media and email marketing were the key methods. These channels and systems were working independently of one another and needed to become more integrated. There was no one clear snapshot of all of our activities.”
A holistic solution
Through internal research and a number of client recommendations, Digistorm discovered HubSpot. Having also evaluated Marketo, Pardot and ActiveCampaign, they decided that the cohesion between the sales and marketing features of HubSpot was the best fit for the company’s needs in terms of lead generation and visibility. Chris was particularly impressed with the onboarding process, and expressed his delight at the ongoing service provided by his Customer Success Manager. “Onboarding was comprehensive and covered every aspect of HubSpot. The support has continued throughout, and our questions are always answered. Our Customer Success Manager and Account Executive have been great every step of the way.”
With HubSpot implemented, Digistorm use the Blog and Landing Page tools to provide both existing and potential clients with useful and valuable content, which also allows them to generate more high-quality leads. Chris also pointed to their use of the HubSpot CRM as an integral part of the company’s success, as it provides a single view of leads and customers that is easy to manage and is integrated company-wide. “The Blog and Landing Page tools have been great because they allow us to share fresh content on a frequent basis. The CRM is also incredible and when used in conjunction with Sales Professional it really gives us a great platform to manage every prospect, lead, customer and advocate.”
Traffic and leads in abundance
Since implementing HubSpot, Digistorm have reported some fantastic success metrics. The company saw a massive 105% increase in traffic over the course of 2016 and 2017. Not only did they increase traffic, they also converted this into a whopping 45% more leads than they had previously generated. Chris also alluded to a substantial amount of time saved in manual processes through the automation capabilities of HubSpot, allowing the team to focus on more value-adding tasks. “HubSpot improved and provided efficiencies in all facets of our sales and marketing operations, saving countless hours while providing us with a user-friendly and powerful platform that is well adopted amongst our team.”
Moving forward, Digistorm aims to become an industry leader in terms of learning in the education technology space and Chris believes that HubSpot will give them the ability to facilitate the content and communication strategy necessary to achieve this goal. When asked if he would recommend HubSpot to a friend or peer, Chris said: “Yes and we have been – it’s a tool that is user-friendly and that can help any business wishing to boost their sales process or create an inbound marketing strategy.”
