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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Piaggio Fast Forward  # Piaggio Fast Forward Increases Deals Prospect Conversion Consumer Services 25-200 employees  - 69% increase in deal creation - 173% increase in prospect conversion Use Cases - Increase Conversion Rates Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview They were able to see a 69% increase in deal creation and a 173% increase in prospect conversion in the first 60 days post-migration to HubSpot's platform. ### About Company Piaggio Fast Forward is on a mission to revolutionize how people and goods move through cities. They design, develop, manufacture, and ship new kinds of vehicles, including the gita following robot. ### Siloed Systems that Weren’t Adapted to Piaggio Fast Forward’s Business Needs When Josh Cramoy started as Piaggio Fast Forward’s Director of Business Operations in February 2019, he immediately began reviewing the systems the company had in place and found lots of opportunities for improvement. “A lot of decisions around the systems were made without really thinking about the true use case and the type of business it is,” Josh says. “They didn’t consider the number of users or the different types of teams that would need to be supported by a CRM and marketing automation sales platform.” The solution they settled on was clunky and expensive, Josh found and risked siloing operations. He knew Piaggio Fast Forward needed an all-in-one platform that would integrate all RevOps in one place. With his list of requirements in hand, Josh knew just where to turn. “We were looking for a user-friendly platform that could integrate seamlessly with the rest of our systems and would offer a good user experience for our teams,” he explains. “But we also needed it to be very feature-rich and be able to grow with us. It needed to include contact management, CRM, marketing automation, email, web analytics, customer service tickets, and a suite of sales tools.” ### Piaggio Fast Forward Uses HubSpot to Unify Operations Josh previously worked at HubSpot, and while there he helped manage their portal. He knew HubSpot had the solution that fit all of his requirements and was less expensive than the system Piaggio Fast Forward had been using until then. “I had probably the most in-depth knowledge of HubSpot you could have, and I knew HubSpot could offer a lot more for the same amount of money,” he says. Piaggio Fast Forward signed up for Sales Hub Professional, Ads Limit Increase, Marketing Hub Professional, Service Hub Enterprise and Professional Contacts. The onboarding program was comprehensive, and the system was up and running in a matter of weeks. “I know the pain of a larger organization moving systems. But HubSpot really made it as easy as possible, from the moment we signed up. We were contacted by our implementation specialist, who walked us through everything. We worked with them to set an agenda for the things we needed to go live, and we worked through that together,” he says. “Once we were up and running, we had access to all of these resources to help us continue to grow. It really was one of the best onboarding experiences I’ve had.” Thanks to HubSpot, Piaggio Fast Forward was able to streamline its RevOps into a single source of truth that encompassed everything, from contact records to company records to product information. Some of the most important changes Josh was able to implement with HubSpot are: __A Unified RevOps Platform__ HubSpot offers a full platform of marketing, sales, customer service, and CRM software, making it easy for all teams to access the data they need without having to go through multiple systems. “Those things all live under one roof now, and they all share the same database,” Josh says. “As soon as we migrated to HubSpot, we had that 360-degree view of all of the data input into our database and CRM.” HubSpot was also able to conveniently and efficiently connect all of the different tools Piaggio Fast Forward uses, including their main iPaaS Dell Boomi, Zapier, Stitch, and Looker, as well as custom-coded integrations and data pipelines. “HubSpot is at the center of all of that, everything that is sales, marketing, and customer support. Any system where one of our team members needs that data, we can get it from HubSpot,” he says. “They don’t have to click through four different software programs to get the information they need.” But most of all, having a unified RevOps platform frees up Josh and his team to focus on big picture strategy. “It really reduces the workload on our team of analysts. And it frees them up to focus on improvements, instead of maintenance,” he says. __Codeless UI Features__ Because HubSpot has tons of powerful, codeless UI features, team members from sales, marketing, and other departments can now build complex automation without the help of a developer, Josh says. “Even people who aren’t code-savvy and aren’t developers can get up and running with it very quickly,” he adds. “It’s a very powerful tool that’s somewhat unique to HubSpot.” But even though HubSpot has lots of no-code tools, that doesn’t mean it lacks depth, he adds. “The documentation on their APIs and the new APIs that they’re rolling out are absolutely fantastic,” he says. __Custom Objects__ A new feature called Custom Objects has been particularly valuable to Piaggio Fast Forward, according to Josh. Because Piaggio Fast Forward sells a serialized robot, it’s important to be able to keep a unique record and track each robot’s life cycle. “Custom Objects has really allowed us to flex the muscles of what HubSpot can do as a platform that integrates external data sources to give users the ability to make informed decisions,” he says. “Now when there’s a fatal error, customer support may know about it even before the customer does.” Plus, since implementing HubSpot Custom Objects, the number of customer support emails have been reduced by an average of 2. __Competitive Pricing__ Since switching over to HubSpot, Piaggio Fast Forward has saved $7,000 per year. Josh also loves the pricing flexibility HubSpot offers: he can choose between professional and enterprise accounts for each hub, depending on the needs of each department and the number of users. “We know they have room to grow with us,” he says. “And the amount of functionality even at the base price is really exceptional.” ### 69% Increase in Deal Creation and 173% Increase in Prospects Conversion Since switching to HubSpot, Josh has seen metrics improve across sales and marketing. In sales, in the first 60 days after migrating to HubSpot, Piaggio Fast Forward saw a 180% increase in the number of meetings booked with prospects and an 81% increase in email correspondence with prospects. But most importantly, they saw a 69% increase in deal creation, which means that switching to HubSpot had a fast and tangible effect on revenue. In the same time period, marketing saw a 308% increase in sessions, an 85% increase in qualified leads, a 50% overall increase in leads, and most importantly, a 173% increase in prospect conversions. Josh and Piaggio Fast Forward are thrilled with what HubSpot helped them accomplish. “They love helping businesses grow. They’re passionate about it,” he says. “Ours is no exception.” Table of Contents Table of Contents - [Siloed Systems that Weren’t Adapted to Piaggio Fast Forward’s Business Needs](https://www.hubspot.com#siloed-systems-that-werent-adapted-to-piaggio-fast-forwards-business-needs) - [Piaggio Fast Forward Uses HubSpot to Unify Operations](https://www.hubspot.com#piaggio-fast-forward-uses-hubspot-to-unify-operations) - [69% Increase in Deal Creation and 173% Increase in Prospects Conversion](https://www.hubspot.com#69-increase-in-deal-creation-and-173-increase-in-prospects-conversion) > Custom Objects has really allowed us to flex the muscles of what HubSpot can do as a platform that integrates external data sources to give users the ability to make informed decisions. Josh Cramoy Director of Business Operations  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. 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