Moving from multiple free tools to one powerful marketing and sales platform
By 2018, EngageRocket had been rapidly growing to become a leading employee engagement solution. This expansion came with the realisation that it needed to shift from relying on multiple free tools with limited capabilities to one robust tool that could potentially become their single source of truth.
While using disparate inexpensive tools, one of the key challenges was that each product became a silo, and information fell through the cracks. It was also not a very seamless experience for the team. Once the company started growing, they needed to align the processes for both the sales and marketing teams, which warranted one robust platform that could cater to all of their business needs. For the marketing team specifically, they wanted a way to conveniently track key performance indicators.
The VP of Marketing, Marie, said “HubSpot delivered an excellent level of detail, and the interface was pretty easy to use. There were 3 main reasons why we decided to adopt Hubspot – seamless collaboration between the teams, the ease of the platform, and the high level of detailing of the data.”
A single source of truth on marketing performance
EngageRocket also wanted to remove the chaos that came as a by-product of using too many discrete tools. Beginning with the Marketing and Sales Hub Starter plans first allowed the company to lay this foundation of control. As the team continued to scale, it decided to leverage HubSpot’s ease of use and unlock automation and custom reporting capabilities within a year.
Marie recalls, “HubSpot helped us get our email marketing strategy in place. We were able to segment the contacts on multiple criteria and then send personalized messages to our prospects. HubSpot allowed us to analyze what we did well, and what didn’t work. Our average open-and-click-through rates are about 27% and 17%, respectively, since we started using Hubspot - with an average of 250,000 emails per year.”
Website personalisation and optimisation made easy
EngageRocket also hosts its website on HubSpot which has enabled the team to seamlessly edit the website, without the help of developers or heavy coding capabilities. A comprehensive onboarding process conducted by the HubSpot team allowed EngageRocket to get the best return from their investment. It enabled them to structure the deployment and ensured they hit the ground running. “Hubspot provides exceptional customer service, the support team helped us set up our website so that we could create a tracking system for our online campaigns.”
Speaking about the website, Marie shared, “One great thing about HubSpot CMS is that we can run A/B tests and smart personalization on the webpage without cracking our heads. You can obviously add smart rules to landing pages but the fact that you can even create multivariate tests or add smart rules to CTAs is just absolutely amazing.”