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![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - PIVIT Global ![pivit global logo](https://www.hubspot.com/hs-fs/hubfs/Imported%20sitepage%20images/b18fd4fd.png?width=287&height=45&name=b18fd4fd.png) # PivIT Global Achieves an 84 NPS with HubSpot CRM Platform Software & Technology 1-25 employees ![improving nps](https://www.hubspot.com/hs-fs/hubfs/Imported%20sitepage%20images/Hubspot_Day3_273.jpg?width=1080&name=Hubspot_Day3_273.jpg) - 31% increase in Net Promoter Score YOY - 2X number of orders per customer YOY - 2X customer retention rate Use Cases - Improve NPS Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) ### Story Overview After switching to the HubSpot CRM Platform, PivIT Global had a single source of truth for sales, marketing and service, leading to a 31% increase in NPS to achieve a world-class score of 84. ### About Company PivIT Global’s international team provides data centers in 168 countries with the infrastructure they need now as well as a streamlined strategy to scale their IT ecosystems. ### Paying for, But Not Using, Salesforce [PivIT Global](https://www.pivitglobal.com) was spending a lot on Salesforce, but no one in the company was using it.  Hunter Gorman, Director of Growth at PivIT Global explains why: “Salesforce is built for businesses with unlimited budgets that have dedicated teams to configure it. But at the time, we were a 25-person company and didn’t have the people to manage a tool like that. So we were paying a ton of money for a software nobody used.” Consequently, PivIT Global’s sales, marketing and service teams relied on manual methods for their processes.  “Everything was in spreadsheets and emails,” says Hunter. “We used sticky notes and relied on people’s memories. It wasn’t a good look for an IT company.” Without having one central place for data that all teams could rely on, confusion was common and service suffered.   “When records conflicted, everyone was convinced their record was right,” says Hunter. “This caused problems for us internally, with our vendors and likely with our customers.” Hunter knew they needed a single source of truth for all PivIT Global sales, marketing and service data. And so he turned to HubSpot. ### The HubSpot CRM Platform as a Single Source of Truth for the Whole Company at a Reasonable Price Hunter had previous experience with the HubSpot CRM Platform, and he knew it would be the perfect solution for PivIT Global.  He decided to roll out [Marketing Hub](https://www.hubspot.com/products/marketing), knowing that the platform would essentially sell itself once other teams saw it in action. [Sales Hub](https://www.hubspot.com/products/sales), [Service Hub](https://www.hubspot.com/products/service) and [CMS Hub](https://www.hubspot.com/products/cms) soon followed.  “Everyone saw it, fell in love with it, and wanted it,” says Hunter. “It wasn’t long before the whole team was on board.” PivIT Global also purchased a [Premium Consulting](https://www.hubspot.com/services/professional/inbound-consulting/ongoing) engagement to assist with rollout and management of the platform, giving Hunter as well as marketing and customer service teams access to strategic and technical consultants on a weekly basis. Today, PivIT Global has 26 seats of Sales Hub Enterprise and 14 seats of Service Hub Enterprise globally.  __Expanding capacity and efficiency with custom objects__ PivIT Global is using [custom objects](https://www.hubspot.com/products/custom-objects) to mold the HubSpot CRM Platform to its unique needs.  “We couldn’t fit our company into four objects, so we worked with HubSpot Professional Services to build some custom ones,” says Hunter. “The beauty is that these custom objects live in HubSpot, and you can treat them just like you would any other ticket.” These custom objects are also having a major impact on the company’s efficiency. “With custom objects we’re using workflows to execute on orders and things like that,” says Hunter. “It’s been a game changer.” __Aligning sales, marketing and service__ In moving to the HubSpot CRM Platform, PivIT Global now has a single source of truth for sales, marketing and service. It’s also centralized its tech stack to manage inventory and streamlined its sales and service processes. “Everything is in there,” says Hunter. “From operations teams in our warehouse to sales teams in our offices, they can all go to the same central source of data and get the full picture of our customers.” This shared access to complete information helps PivIT Global deliver excellent service to its customers, which is reflected in its soaring Net Promoter Score (NPS).  Teams across sales, marketing and service are also working more efficiently, spending less time on manual tasks. And because the HubSpot CRM Platform is so easy, insightful and efficient to use, all teams have readily adopted it.  “HubSpot has freed up people to do their jobs instead of spending time on administrative tasks that are time consuming and unproductive,” says Hunter.  The sales team in particular are big proponents of the HubSpot CRM Platform because by spending less time on admin they have more opportunity to hit sales targets, which impacts their commissions and opportunities for career advancement. __Using sequences to move deals forward__ PivIT Global is using the Hubspot CRM Platform to push deals forward more efficiently. The sales team is reaching new levels of productivity with sequences, even with COVID-19 taking in-person sales calls off the table.  “Sequences have been a huge deal for us,” says Hunter. “The combination of sequences and Loom is our recipe for winning deals each and every time. What used to take a month they can do in one afternoon from home.” __Scaling with company growth__ Thanks to this increase in productivity and efficiency, PivIT Global is able to scale its business without having to expand the size of its teams at the same rate.  Still, PivIT Global is having to hire new salespeople to keep up with its rapid growth, but Hunter is confident that the HubSpot CRM Platform will scale with the team.  “HubSpot is helping us scale our efforts as well as scaling with the team,” says Hunter. __Crushing organic search__  Hunter is also seeing a marked improvement in website traffic with CMS Hub, without PivIT Global having to change its internal processes.  “We haven’t changed our strategy at all,” says Hunter. “We’re still writing blogs and don’t have an SEO team. But we’re crushing organic search because CMS Hub does what it’s supposed to do. And we reap the benefit of that.” PivIT Global is also breaking new ground with CMS Hub. It recently launched a [products domain](https://knowledge.hubspot.com/cms-general/use-brand-domains-with-your-hubspot-tools) completely hosted on HubSpot, using HubDB to layer in relevant SKUs (stock keeping units). In addition, they’re using CMS functionality to accept and manage customer inquiries by applying crm\_objects and crm\_associations on hosted pages. ### 31% Increase in Customer NPS With the help of the HubSpot CRM Platform and the Professional Services team, PivIT Global has increased its customer NPS by 31% in the past year, going from 64 to 84.  This growing level of customer satisfaction is also apparent in PivIT Global doubling its average number of orders per customer.  Customer retention has also improved, with customers staying active twice as long as before.  The success of PivIT Global’s content marketing is also apparent, with the company achieving a five-fold increase in website visitors in the course of 18 months.  Hunter has zero regrets about moving from Salesforce to HubSpot, and he recommends that other companies, especially those of similar size, do the same.  “Stop paying so much and get a tool that’s easy to configure,” says Hunter. “People love using HubSpot. So give your team something they actually want to use.”  Table of Contents Table of Contents - [Paying for, But Not Using, Salesforce](https://www.hubspot.com#paying-for-but-not-using-salesforce) - [The HubSpot CRM Platform as a Single Source of Truth for the Whole Company at a Reasonable Price](https://www.hubspot.com#the-hubspot-crm-platform-as-a-single-source-of-truth-for-the-whole-company-at-a-) - [31% Increase in Customer NPS](https://www.hubspot.com#31-increase-in-customer-nps) ![](https://www.hubspot.com/hubfs/Case%20Studies%20Redesign%202025/template_cta_illustration_dark.png) ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies - ![Lean Discovery Group](https://www.hubspot.com/hs-fs/hubfs/Lean%20Discovery%20group.%20png.png?width=215&height=50&name=Lean%20Discovery%20group.%20png.png) ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - Software & Technology - 1-25 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) - ![Riverside Insights](https://www.hubspot.com/hs-fs/hubfs/Riverside_Insights_Tagline.png?width=215&height=50&name=Riverside_Insights_Tagline.png) ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) - ![Panoramic Doors](https://www.hubspot.com/hs-fs/hubfs/logo%20%284%29.png?width=215&height=50&name=logo%20%284%29.png) ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 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Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude) - ![The Middleby Corporation](https://www.hubspot.com/hs-fs/hubfs/Middleby_Color_large.png?width=215&height=50&name=Middleby_Color_large.png) ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) - ![Lean Discovery Group](https://www.hubspot.com/hs-fs/hubfs/Lean%20Discovery%20group.%20png.png?width=215&height=50&name=Lean%20Discovery%20group.%20png.png) ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - Software & Technology - 1-25 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) - 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United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) - ![First Alliance Credit Union](https://www.hubspot.com/hs-fs/hubfs/FACU_Stacked_500x250.png?width=215&height=50&name=FACU_Stacked_500x250.png) ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - United States - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) - ![Stax Payments](https://www.hubspot.com/hs-fs/hubfs/image%20%283%29-Jun-15-2026-04-07-54-8605-PM.png?width=215&height=50&name=image%20%283%29-Jun-15-2026-04-07-54-8605-PM.png) ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) - ![Turno](https://www.hubspot.com/hs-fs/hubfs/turno-tm.webp?width=215&height=50&name=turno-tm.webp) ### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude) - ![The Middleby Corporation](https://www.hubspot.com/hs-fs/hubfs/Middleby_Color_large.png?width=215&height=50&name=Middleby_Color_large.png) ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - 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[Website Templates](https://ecosystem.hubspot.com/marketplace/website) Website Templates ## Company - [About Us](https://www.hubspot.com/our-story) About Us - [Careers](https://www.hubspot.com/careers) Careers - [Management Team](https://www.hubspot.com/company/management) Management Team - [Board of Directors](https://www.hubspot.com/company/board-of-directors) Board of Directors - [Investor Relations](https://ir.hubspot.com/) Investor Relations - [Blog](https://blog.hubspot.com/) Blog - [Sustainability](https://www.hubspot.com/sustainability) Sustainability - [Contact Us](https://www.hubspot.com/company/contact) Contact Us ## Customers - [Customer Support](https://help.hubspot.com/) Customer Support - [Join a Local User Group](https://www.hubspot.com/hubspot-user-groups) Join a Local User Group ## Partners - [All Partner Programs](https://www.hubspot.com/partners) All Partner Programs - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) Solutions Partner Program - [Technology Partner Program](https://www.hubspot.com/partners/app) Technology Partner Program - [HubSpot for Startups](https://www.hubspot.com/startups/partners) HubSpot for Startups - [Affiliate Program](https://www.hubspot.com/partners/affiliates) Affiliate Program - [Facebook](https://www.facebook.com/hubspot) - [Instagram](https://www.instagram.com/hubspot/) - [Youtube](https://youtube.com/user/HubSpot) - [Twitter](https://x.com/HubSpot) - [Linkedin](https://www.linkedin.com/company/hubspot) - [Reddit](https://www.reddit.com/r/hubspot) - [Tiktok](https://www.tiktok.com/@hubspot) [![Download on the App Store](https://www.hubspot.com/hs-fs/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png)](https://apps.apple.com/us/app/hubspot/id1107711722) [![Get it on Google Play](https://www.hubspot.com/hs-fs/hubfs/google%20play%20high%20res.png?width=136&height=45&name=google%20play%20high%20res.png)](https://play.google.com/store/apps/details) [![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) Copyright © 2026 HubSpot, Inc. - 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