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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Winnie  # HubSpot on both sides of a marketplace Healthcare 25-200 employees  - 32% increase in suppliers - 5x more conversions Use Cases - Increase Conversion Rates Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview In order to maintain a thriving marketplace for parents, the team turned to HubSpot to cater to both audiences through an effective email marketing program. ### About Company Winnie is a marketplace for childcare. Parents use Winnie to discover daycares and preschools and learn about their programs, tuition information, licensing status, availability data, and more. ### The challenges of nurturing a two-sided network While [Winnie](https://winnie.com/)’s free website allows parents to search and compare nearby daycares, preschools and caregivers, on one hand, providers can advertise programs and related services on the other. Although they were already engaging with parents through the content marketing strategy, the company knew that to build a strong relationship with the supplier's side, they needed to create a top-notch email program. However, the email marketing tool Winnie was previously using consumed more resources than it produced results. Anne K. Halsall, co-founder & CPO says “it required too much support from design and engineering to create funnels and run experiments, which in turn took resources away from the core platform and product experience. We weren’t iterating and learning as fast as we could have because it just took too much time and effort to try new things. We needed a solution that empowered us to both test new ideas and deploy sophisticated, personalized email marketing programs without having to build everything in-house.” Winnie was seeking a single platform that provided a variety of solutions to help them achieve their growth goals. As a startup with a small team, it was critical to have a centralized place for sales, marketing, and support. They found HubSpot to be the easiest and most appealing choice to help them not only engage with a large number of suppliers through a combination of outreach, customer education and nurturing but also to increase platform engagement. ### Kicking the email program to a higher level From the moment they upgraded to Marketing Hub Professional, the company began building a stronger email marketing program, “The first thing we did was to start testing our hypotheses around email outreach. We knew our current emails were underperforming but didn’t have a good way to iterate on them efficiently. With HubSpot, it was incredibly easy to test everything from personalization to lifecycle triggers to layout and design. The pace of learning was incredible.” HubSpot’s email marketing easy-to-use and robust tool allowed Winnie’s marketing department to efficiently test complex ideas without any technical help. The new insights the tool provided allowed the team to drive outstanding results along the entire funnel. Initially, Winnie was expecting to increase their active suppliers between 5% and 10% but with the optimization of the email program, the result was stunning with a 32% increase just during the first month. A 5X lift in the conversion rate and an increase from an average click-through rate of 22% to 48% in reactivating emails were also big wins for the company.   “We are constantly surprised at the level of sophistication that’s possible in HubSpot, from workflow management to automation. The email tools are my MVP. They’ve driven a ton of meaningful impact for us already and we expect to rely on them even more in the future.” Winnie not only uses the email marketing tool, but the company is also using HubSpot’s CRM and Analytics tools to get a better picture of the customer lifecycle to drive growth thus integrating other departments and centralizing all the company efforts into one, cohesive process.  Always thinking ahead when it comes to growth, Winnie’s team maintains a rapid pace of learning and continues to improve their ability to engage, nurture and activate users on both sides of our marketplace. “The entire team at Winnie — from content to platform to marketing — is intently focused on fixing what’s broken in childcare by making it easier for parents and quality caregivers to connect. We see HubSpot as a crucial part of that story because of the better our tools, the more value we can deliver to our users and more lives we can change.” – Anne K. Halsall, co-founder & CPO   Table of Contents Table of Contents - [The challenges of nurturing a two-sided network](https://www.hubspot.com#the-challenges-of-nurturing-a-two-sided-network) - [Kicking the email program to a higher level](https://www.hubspot.com#kicking-the-email-program-to-a-higher-level)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions - Healthcare - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fitforme) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - 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 ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions - Healthcare - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fitforme) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot - Healthcare - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mindgram) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Acumen Eliminated Missed Renewals and Earned Its Biopharma Clients' Trust With Revenue Hub - Healthcare - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/acumen) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions - Healthcare - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fitforme) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot - Healthcare - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mindgram) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Acumen Eliminated Missed Renewals and Earned Its Biopharma Clients' Trust With Revenue Hub - Healthcare - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/acumen) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - 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