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What's New & Features

Discover all the capabilities of the HubSpot connector for Claude, plus new features as they’re continuously rolled out or updated.

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Popular Features

The top features that help your team get more done with the HubSpot connector for Claude.

Latest Updates

The latest features to help you get more done with the HubSpot connector for Claude.

All Features

See all that's possible with the HubSpot connector for Claude.
Every feature, with example prompts and what you need to get started.

Description Example Prompt Use Case Release date
Intent signals

Retrieve research, visitor, news, job change, and custom signals for your tracked companies.
"Look across all the accounts I own. Based on signals from the last 7 days, give me a ranked shortlist of who to reach out to today and draft a personalized email for each."
Focus outreach on accounts showing buying interest right now.
All tiers. Requires company tracking in HubSpot's buyer intent app and the optional signals read scope.
September 2026
AEO tools

Check AI Engine Optimization performance, review brand recommendations, and manage tracked prompts.
"Which competitors are gaining on me in AI share of voice?"
Track and improve how your brand shows up in AI answers.
Marketing Hub Professional or Enterprise, with AEO access on the account.
September 2026
Saved reports

Pull any saved HubSpot report into a conversation for consistent, repeatable analysis.
"Show me my [report name] report. Which signals are driving the strongest pipeline progression?"
Get repeatable analysis from reports you built and trust.
All tiers
September 2026
Website pages

Create, edit, publish, and unpublish website pages, and pull page performance.
"Create a new page using my [template name] template, publish it, then show me how my other published pages have been performing this month."
Create and update site pages, then check how they perform.
All tiers
September 2026
Data model configuration

Create custom pipelines, pipeline stages, and custom properties without opening HubSpot.
"Create a new pipeline for [use case] with these stages. Add a custom property to the Contact object called [property name]."
Set up pipelines and properties without opening HubSpot.
All tiers
September 2026
Build landing pages in Claude Design using your HubSpot context, then send them to HubSpot as drafts to review and publish. Resending a published page creates a new version.
"Design a landing page for [offer] using my HubSpot brand and product context, then send it to HubSpot."
Draft landing pages for products, content, or campaigns right inside Claude.
All tiers. Claude Pro, Max, Team, or Enterprise plan. Landing pages only.
August 2026
Blog posts

Create, edit, publish, and unpublish blog posts. Author, featured image, meta description, slug, and title are required to publish.
"Draft and publish a blog post on [topic] with an assigned author, featured image, meta description, and slug."
Marketing teams can publish blog content without switching tools.
All tiers
August 2026
Custom objects

Read and write any customer-defined object, like product usage or subscription data.
"Pull win/loss analysis combining our custom records with deal history."
Run analyses that used to require a spreadsheet export.
All tiers
August 2026
Activatable objects

Read and write appointments, projects, listings, services, courses, and orders and carts.
"Show all upcoming appointments for [customer] and book a follow-up."
Manage appointments, onboarding, and deliveries conversationally.
All tiers
August 2026
Leads

Query active leads and lead status, then create and update leads from a conversation.
"Score my leads using engagement data and analyze lead-to-deal conversion."
Prioritize who to follow up with and capture leads from offline conversations.

All tiers

July 2026 (read), August 2026 (create and update)
Marketing emails

Create or edit drafts, configure send details, schedule, and publish, then analyze post-send performance.
"Which marketing email subject lines generated the highest clicks in the last month?"
Learn what's working, then build your next send in the same conversation.
All tiers. Enable the marketing email scopes and team read access.
July 2026
Campaigns and attribution

Create campaigns, add assets, and see revenue and deal attribution
"Which campaign generated the most revenue in the last month?"
Find which campaigns drive revenue, then build the next one.
Marketing Hub Professional or Enterprise
July 2026
Landing pages and content analytics

Create and update landing pages, then pull views, submissions, and conversion rates. Analytics also cover website pages and blog posts.
"Which landing pages drove the most form submissions last quarter?"
Launch pages faster and see which ones convert over time.
All tiers
July 2026
Conversations and Help Desk

Read messages across Help Desk and Conversations inboxes, including live chat, team email, SMS, WhatsApp, and Facebook Messenger.
"Summarize the most common questions across inbox and help desk channels this month to identify trending issues."
Walk into calls with full context and spot trending issues across channels.
All tiers. Requires the optional conversations scope. Not available in accounts with Sensitive Data turned on.
July 2026
Quotes and revenue objects (public beta)

Create and manage quotes, and read contracts, subscriptions, invoices, payments, and payment links.

"Pull the line items from [deal], apply our branded quote template, and publish."
Go from deal to sent quote in one conversation.
Revenue Hub Professional or Enterprise
July 2026
Conditional property rules

Respects conditional field logic and custom pipeline stage validations when Claude creates or updates records.
"Update the deal [deal name] to Closed Won."
Keep data clean when Claude writes to records.
All tiers
July 2026
Partner Client Object

Read Partner Client Object records. Reference the object in your prompt.
"List all clients from my partner client object."
Surface accounts with churn risk, upcoming renewals, or upsell potential.
Partner Seat or Super Admin permissions.
July 2026
Verified domain restriction

Claude Enterprise admins can restrict connector access to company-provisioned accounts on a verified domain.
N/A (admin setting)
Keep connector access on company accounts only.
Claude Enterprise
July 2026
Deals, contacts, and companies

Look up records and review deal stages, properties, and recent activity.
"Show me all my open deals sorted by close date. Which ones haven't had any activity in the last two weeks?"
Prep for calls and keep the pipeline current without opening HubSpot.
All tiers.
July 2026
Create and update records

Create and update contacts, companies, deals, tickets, line items, and products. Log notes, calls, meetings, tasks, and emails. Changes show a preview and need your approval.
"I just got off a call with [contact]. They're interested but need budget sign-off. Log a note and create a follow-up task for next Friday."
Capture follow-ups before you forget and keep records current.
All tiers
At launch
Engagement and account history

Pull emails, calls, meetings, notes, tasks, and open tickets for a full account picture.
"Pull a full history for [company], including all emails, calls, notes, and open tickets, before my QBR tomorrow."
Prepare for QBRs, renewals, and calls in seconds.
All tiers
At launch
Tickets

Review, create, and update tickets, sorted by priority, owner, or date.
"Show me all open tickets assigned to my team this week, sorted by priority and creation date."
Clear your queue faster by focusing on what's urgent.
All tiers
At launch
Charts and visual summaries

Turn HubSpot data into charts and graphs directly in the conversation.
"Show me my pipeline by stage as a chart."
See your data at a glance without a spreadsheet export.
All tiers
At launch

See what HubSpot can do in Claude

Connect in minutes and bring your contacts, deals, and campaigns into every conversation.

Frequently Asked Questions