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HubSpot vs Microsoft Dynamics

AI-powered customer support that just works

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Why choose HubSpot?

Exclusive customer success tools

75%

75% of service leaders using HubSpot say it increased customer retention1

Adoption that drives ROI

81%

81% of HubSpot users report high adoption of HubSpot by their organization2

Seamless AI integration

97%

97% of HubSpot AI users say HubSpot AI was easy to integrate with their existing systems3

Customers who made the switch to HubSpot
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  • What I appreciate about Service Hub is that our team can hit the ground running with the basics and then level up as they go along. And that's why 90% of our service agents have embraced it and welcomed the change.

    Jennifer Cummings

    Sr. Director, Customer Engagement

    Kaplan

  • Our NPS has been going up and up and up as we've enhanced and optimized our response times, personalized service, and satisfaction surveys over time with the help of Service Hub.

    Sean Collins

    Head of CRM

    Sunsail and The Moorings

  • Having these tools built into a single platform is the future of customer service. HubSpot eliminated the silos between marketing and service. Service Hub allows us to interact with parts of the business that marketing typically isn’t invited to participate in. That's a big deal to us.

    Will Riley

    Director of Revenue Operations

    SPOC Automation

What makes HubSpot different?
Customer Success Workspace

Exclusive customer success tools

Microsoft focuses on reactive support through case management and offers limited out-of-the-box tools for long-term customer retention. HubSpot helps teams proactively manage success with a dedicated customer success workspace, health scoring, customer feedback surveys, and guided playbooks. All of these features are connected to the customer record, with no extra tools for custom setup required. 

Customer Agent

Adoption the drives ROI

Microsoft can require lengthy onboarding, complex setup, and dedicated admin support. Implementations can take months, and many features need to be configured before teams can use them. HubSpot is built for faster deployment and easier adoption. Most customers onboard in under two months with guided setup, intuitive dashboards, and strategic support. With less technical overhead, teams see faster adoption and stronger ROI.

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Seamless AI integration, no heavy lifting

Getting the most out of Microsoft Dynamics Copilot requires Enterprise licensing, complex admin setup, and detailed data governance configuration before deployment. HubSpot’s AI tools are built into the platform, with no need for extra tools or complex setup. Customer Agent uses your knowledge base, documents, and CRM data to instantly resolve common questions across chat, email, Facebook, WhatsApp, and more. For complex issues, it hands off to your team with full context and conversation history.

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Compare HubSpot & Microsoft Dynamics

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HubSpot vs Microsoft Dynamics FAQ

HubSpot Service Hub is AI-powered customer service software that helps you scale support across channels and drive customer retention.

Microsoft Dynamics is a support platform that brings together ticketing, chatbots, and messaging tools. However, it relies on separate modules and custom integrations, which can leave teams operating in silos and make it harder to deliver a connected customer experience across sales, service, and success. Some key reasons to choose HubSpot include:

  • Proactive customer success tools
    • Centralized customer success workspace
    • Health scores for account monitoring
    • NPS, CSAT, and custom surveys
  • Adoption that drives ROI
    • Fast onboarding with minimal ramp-up
    • No admin overhead or technical gatekeeping
    • Built for quick, company-wide adoption
  • Seamless AI integration, no heavy lifting
    • Customer Agent for 24/7 support
    • Breeze Copilot for content and replies
    • AI embedded across all front-office teams

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution that supports you at every stage of your business growth.

In fact, at HubSpot, we use Service Hub to manage our own customer support.

HubSpot gives teams integrated support, retention, and customer success tools on a single platform with transparent pricing. While Microsoft Dynamics offers similar capabilities, core features like customer feedback surveys, meeting scheduling, and success tools require additional licenses or third-party add-ons. These extras can drive up total cost of ownership and slow down implementation.

With HubSpot, customer success tools are built in and ready to use. Teams can move faster without complex technical setup or added costs.

HubSpot makes service and success simple by including what teams need from day one. With Microsoft Dynamics, those same tools come with extra setup and configuration. Features like meeting scheduling pages, customer health scoring, success workspaces, conversation intelligence, playbooks, coaching playlists, and custom surveys are built into the HubSpot platform. With Microsoft, accessing similar capabilities typically means upgrading to Enterprise tiers or connecting separate Microsoft products — adding complexity and cost.

Beyond customer service, HubSpot offers a connected suite of products including Marketing Hub, Sales Hub, Commerce Hub, Operations Hub, and Breeze Intelligence. These tools are all built on the same platform, giving teams shared data, powerful automation, and enriched insights without the need for complex integrations or third-party tools.

Whether you're supporting customers, generating leads, or closing deals, HubSpot brings it all together in one simple, scalable platform

 

HubSpot offers deep customization through custom objects, properties, and associations to ensure your data structure aligns with your business. You can set up tailored workspaces to fit your team’s needs, configure essential elements like contact records, and use extensions to build custom UI components. This flexibility makes it easy to adapt HubSpot to your processes and scale with confidence. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, and advanced pre-built service analytics to help you monitor things like response time, time to close, and ticket volume.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1,800+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot includes a powerful suite of AI features to help your team work smarter. Breeze Copilot, Customer Agent, and tools like content assistant, conversation summaries, and reply recommendations help automate tasks, streamline workflows, and surface valuable insights. From support to sales to marketing, HubSpot’s AI capabilities give your business the speed and intelligence needed to stay ahead in a fast-changing environment.

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  1. HubSpot State of Service Report 2024
  2. This information is based on a survey of 1,474 CRM users across the globe in August 2024.
  3. TThis information is based on a HubSpot survey of 109 HubSpot AI users in the United States, June 2024.