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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Kaplan Streamlines Communications for Superior Customer Service, Reducing Response Times by 30% with Breeze  # Kaplan Streamlines Communications for Superior Customer Service, Reducing Response Times by 30% with Breeze Education 200-1,000 employees  - 25 - 30% Customers self-serving through the AI chat - 30% Decrease in average ticket response time - 63% Improvement in retention rate of Customer Service staff YoY Use Cases - Scale Support - Drive Retention Products - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview Kaplan Early Learning Company, a leader in childhood education, faced growing challenges in managing customer inquiries due to rapid expansion. As ticket volume began to surge, Kaplan’s staff had trouble keeping up with demand while ensuring consistent communication. With Breeze features in Service Hub, Kaplan streamlined customer interactions, improving both service efficiency and customer satisfaction. ### About Company Kaplan Early Learning Company is an education provider serving children from birth to 8 years old, by providing learning materials and support to educators. They empower children to take control of their learning journey and develop the skills they need to become successful adults. #### The Challenge Meeting Educators’ Needs in a Growing Environment For over 50 years, [Kaplan Early Learning Company](https://www.kaplanco.com/) has fostered a love for lifelong learning by equipping childhood educators with tools to engage and enrich children. In today's educational landscape, where personalized learning and early childhood education are crucial, Kaplan aims to prepare childhood educators for teaching successfully.  Supporting these childhood educators involves timely, consistent service across multiple channels—phone, email, and chat. As Kaplan’s customer base grew, so did the volume of inquiries. However, as the business expanded, Kaplan’s service team struggled to keep up with the growing number of customer requests. “The last couple of years, businesses have been challenged with growth and being able to support their customers. It really has impacted Kaplan as well. One of our biggest challenges is maintaining staff and getting them up to speed when they onboard” Jennifer Cummings, Senior Director of Customer Engagement, shares.  The result was delayed responses and inconsistent messaging. Educators were left waiting for crucial guidance, slowing down their ability to serve children. Kaplan knew they needed a scalable solution to meet customer demands without compromising quality.   #### The Solution Embracing Innovation to Transform Service Kaplan needed to quickly scale its support offering, and fast. Ben Simon, Kaplan’s HubSpot Administrator, saw AI as the solution for streamlining workflows in [Service Hub](https://www.hubspot.com/products/service). “Our customers have unique needs and we constantly try to support them. The service team knows the answers, but we use Breeze to help us provide that information quickly to customers in a way we feel confident about” Enhancing Internal Efficiency with Breeze in Service Hub Kaplan began using AI internally to streamline onboarding. Jennifer Cummings was impressed by how it helped new hires get up to speed: “HubSpot has made it easier for us to quickly train service team members, enabling consistent messaging and quick access to customer information.”  Kaplan has incorporated AI across seven departments, including merchandising and collections, to manage requests and emails more efficiently. AI now helps summarize customer histories and relationships, giving Kaplan employees easier access to key data without sifting through years of records. > “For Kaplan, HubSpot is the core of managing the customer journey. Having everything in one system allows everyone to stay informed.” > > Ben Simon > > HubSpot Administrator   Ben also introduced [Content Hub's AI email writer](https://www.hubspot.com/products/marketing/ai-email-writer) feature to assist with copywriting and improve daily communication. “I was standing in front of a group of 20 people going over the new feature, and everyone was amazed by how fast it was. It was one of those moments where people who had only heard about AI and what it could do could finally see it click. It gives them confidence to feel really powerful about what they’re writing,” he recalls. HubSpot’s user-friendly design further boosted confidence in using AI across teams, “I think HubSpot is incredibly easy to use at any experience level with technology. If you can turn on a computer and use email, you should be able to use HubSpot.” Ben says.   Elevating Customer Support with Breeze in Service Hub’s To build customer confidence through timely, consistent responses, Kaplan introduced three AI features: - [Breeze Customer Agent](https://www.hubspot.com/products/service/ai-customer-service-agent): This AI-powered feature provides quick, automated answers to common customer questions, reducing support calls and emails while ensuring consistent messaging. The chatbot enables customers to find answers to their questions on their own, without the need for human assistance. - __Reply recommendations in help desk:__ Kaplan leverages this tool to create standardized responses and templates for customer inquiries, streamlining communications and maintaining brand consistency. - __Customer sentiment analysis:__ Although still in its early stages, Kaplan has started leveraging AI to collect feedback and gain insights into customer satisfaction. The goal is to personalize support and ensure Kaplan meets their customers’ needs more effectively. #### Transformation Kaplan’s Service Evolution Before adopting HubSpot, Kaplan struggled to build confident teams capable of managing customer inquiries efficiently, resulting in frustration and slower response times. The lack of streamlined processes made it difficult to scale the team’s output as demand increased. Today, Kaplan has transformed its customer service experience by equipping employees with the AI features they need to succeed. This has resulted in a faster and more consistent experience for their customers. - __Increased Efficiency:__ 25-30% of customer inquiries are now resolved without human intervention, allowing Kaplan’s support team to focus on complex cases. - __Reduced Response Times:__ Kaplan has reduced average response times by over 30%, even with a higher ticket volume. - __Unified Customer Experience:__ HubSpot’s centralized platform offers full visibility into the customer journey, empowering teams to provide personalized, efficient support. - __Improved Customer Satisfaction:__ Fast, AI-supported responses have led to more satisfied customers, who appreciate timely and consistent communication. Breeze features help Kaplan “get to the low-hanging fruit quickly, consistently, and easily,” Ben remarks. Kaplan’s adoption of HubSpot’s AI features has resulted in a more streamlined, personalized customer experience, allowing Kaplan to focus on what matters most—supporting educators and empowering lifelong learning. - [The ChallengeMeeting Educators’ Needs in a Growing Environment](https://www.hubspot.com#the-challengemeeting-educators-needs-in-a-growing-environment) - [The SolutionEmbracing Innovation to Transform Service](https://www.hubspot.com#the-solutionembracing-innovation-to-transform-service) - [TransformationKaplan’s Service Evolution](https://www.hubspot.com#transformationkaplans-service-evolution)  > Breeze can help our customers get information faster and with more consistency. It’s about improving efficiency without removing the human touch. Making sure customers get what they need, when they need it. Jennifer Cummings Senior Director, Customer Engagement Kaplan Early Learning Company   ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How ISSA Gets Answers 4x Faster for Aspiring Health & Fitness Professionals with HubSpot's Breeze Customer Agent - Education - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/issa-customer-agent) -  ### How Morehouse College Modernized Admissions Content and Protected Its Voice with Breeze Studio - Education - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/morehouse-college) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - Education - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading) - 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 ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - 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