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RD Station vs HubSpot

Marketing Hub is an easy and powerful marketing software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing marketing teams.

Get started with Marketing Hub today!


HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.

Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.

RD Station

RD Station is a marketing automation and CRM platform, designed to help companies generate leads, engage customers, and optimize marketing efforts.


Key Capabilities of Marketing Hub

  • Stay Engaged: Drive revenue with high-quality leads.

  • Drive Productivity: Save time and resources with efficiencies that scale.

  • Empower Connections: Measure and optimize marketing investments with strategic reporting.

What Sets HubSpot Apart

Stay Engaged

What RD Station Offers:

  • RD Station’s segmentation allows you to filter and select leads from your database based on specific criteria, resulting in a dynamic list, which enables you to develop and implement customized marketing strategies tailored to specific requirements.
  • RD Station’s lead management tools aim to recognize the various stages that your potential clients go through and establish the appropriate information to provide at each phase. Most lead management functionality requires the highest tier plan, Pro.

What Sets HubSpot Apart:

  • Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
  • Generate new leads with email, landing pages, forms, and ads—and use segmentation tools to do it at the right place and time.

Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)

Drive Productivity

What RD Station Offers:

  • WhatsApp for business is a real-time communication channel. The WhatsApp button in RD Station saves information a user registers in a form, and then saves it in the lead base, allowing you to continuously engage with leads via an email or automation.
  • Success Plans within RD Station are intended to help you plan and organize all Inbound Marketing efforts in one location, from initial setup to your first Lead Generation campaign. This functionality only comes standard with the highest tier plan, Pro.

Why HubSpot Wins

  • Connect your WhatsApp Business account to HubSpot with ease to communicate with your customers, track conversations, and strengthen relationships - all within HubSpot.
  • Use campaign management as your control  center for creating multi-channel customer  experiences, and scale engagement across  touchpoints with custom automation. 

Empower Connections

What RD Station Offers:

  • RD Station’s integration with SEMRush provides a keyword dashboard that allows you to monitor the optimization of specific keywords. This helps you understand which messaging is most effective and helps to shorten the distance to the appropriate audience.
  • RD Station’s marketing BI helps users determine the ROI of their online marketing approaches, comprehend their sales funnel's performance over time, and identify opportunities for enhancing their Acquisition Channels and Campaigns. Marketing BI is only available with the highest tier plan, Pro.

What Sets HubSpot Apart:

  • Marketing Hub provides you with the social media tools needed to connect with the people who matter most. Key features include publishing content to social networks, setting up keyword monitoring and linking all your interactions back to your CRM.
  • HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards. You can also generate custom reports so you can answer key business questions in one place.

Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)

Feature Comparison

Feature HubSpot RD Station
Base License
Marketing Hub Professional
RD Station Pro
Email Marketing
Landing Page/Forms
Campaign Management
Reporting & Dashboards
WhatsApp Integration
SEO Recommendations & Optimizations
Social Media Tools (Keyword Monitoring, Post Calendar & Scheduling)
ABM Tools
Blogging & Content Management
Ad Retargeting & Management
Get a demo

Total Cost of Ownership


Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.

  • Implementation: The average time to activation for Marketing Hub Professional is around 2 months and 77% of Marketing Hub Professional customers display high feature usage (source).
  • Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (source)
  • Service & Support: HubSpot provides different support channels depending upon your subscription, all included.

RD Station

While less expensive, RD Station’s platform is much more limited, and doesn’t offer the robust breadth and depth of capabilities that HubSpot offers.

Capability HubSpot RD Station
Base License
Marketing Hub Professional
RD Station Pro
Up to 5,000
***Pricing based off # of contacts
Service & Support
Phone, Chat & Email support included
Knowledge Base & Email support included
Training & Educational Resources
HubSpot Academy, Community
RD University
Not Included
Customization / Configuration
Easy to customize & configure in-house
Requires third party support
Developer Support
App MarketPlace
App Store
Enjoy a seamless platform 
built on one code base

Admin not required
Low Code

1 admin
Talk to Sales

Calculate Your ROI with HubSpot

Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

What are customers saying?

HubSpot Marketing Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023
HubSpot was recognized as a leader on Gartner's 2022 B2B Marketing Automation Magic Quadrant.

The biggest thing that's different with HubSpot is that it eliminates the obstacle to getting our marketing done. With marketing software that we used in the past, we would try to create a campaign or develop lead scoring, but the barrier to execution was too high. It just seemed overly complex or we would have needed to hire a consultant. We would never end up getting it done. When we switched to HubSpot, those obstacles were removed. We now can do things quickly and efficiently.

Jeff Furst

Founder, President, CEO

Frust Person


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Attract more Customers with HubSpot today!

Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.