Logo - Full (Color)

HubSpot vs Salesforce Service Cloud

Manage your customer support and success operations without the headache, and scale your growth with AI agents you can set up in minutes

Get started free Get a demo

Why choose HubSpot?

Unified data, all in one

place

83%

83% of customers say HubSpot is effective at unifying their company's data in one place.1

AI that accelerates ticket

resolutions

39%

Service Hub customers with Customer Agent close tickets 39% faster than those not using Customer Agent.1

Exclusive customer success

tools

75%

75% of service leaders using HubSpot say it increased customer retention.2

A growing number of companies are using HubSpot
  • lePERMISLIBRE logo
  • flipsnack-1
  • Untitled (1000 x 788 px) (240 x 40 px) (140 x 40 px)

  • The Customer Success Workspace answered our critical question: what tools do we provide our Account and Success teams? It's centralized customer information that was previously scattered across disconnected systems. This has transformed how we operate, replacing obsolete Google Sheets with a dedicated platform that provides complete portfolio visibility. Our teams now proactively address customer needs instead of wasting time hunting for information.

    David Ojeda

    COO

    lePERMISLIBRE

  • HubSpot’s customer agent has been an incredible addition to our team! It’s made a huge impact by handling a significant portion of customer conversations. Since implementing it in one of our chat flows, it has single-handedly reduced human-led conversations by almost half (3034 were completely handled by the agent from 7600)—a huge win! Breeze customer agent excels at managing simple or repetitive questions, streamlining our workflow and keeping things running smoothly. It’s been a real game-changer for us, especially as we use it to enhance the customer experience for Flipsnack users. We’re excited to see how it continues to improve and support our team.

    Adrian Moza

    CEO

    Flipsnack

  • Anywhere you can simplify, you should. HubSpot brings together every customer interaction, from sales and marketing to onboarding and customer care. Having that single view, all in one place, really helps.

    Scott Fox

    Head of Operations

    HungryHungry

What makes HubSpot different?
Smart CRM - Team Management

Unified data, all in one place

Salesforce Service Cloud often requires multiple modules, custom integrations, and add-ons to bring together a complete customer view. HubSpot makes it simple by unifying tickets, conversations, knowledge base articles, CRM records, and feedback surveys in one connected platform. With everything in one place, you and your team can eliminate silos, work more efficiently, and deliver more personalized service that builds stronger customer relationships.

Service Hub - Agents Knowledge Gaps

More tickets closed with Breeze

Salesforce offers AI features, but advanced tools often require additional licensing or custom development. HubSpot, on the other hand, includes AI-powered support out of the box. Customer Agent instantly resolves common inquiries using your knowledge base, CRM data, and internal documents, while Knowledge Base Agent proactively identifies gaps in your documentation and creates new articles from resolved tickets. Together, these capabilities reduce manual tasks, improve self-service, and free your team to focus on more strategic work.

Service Hub - Health Score

Exclusive customer success tools

HubSpot includes built-in customer success tools. Our dedicated customer success workspace is purpose-built for customer success managers and includes features like customer health scores, feedback collection (NPS, CSAT, CES surveys), and guided playbooks in one unified workspace. This allows teams to identify upsell opportunities and flag churn risks without purchasing extra products. Salesforce Service Cloud, on the other hand, is primarily focused on reactive support management and does not offer native customer success capabilities.

  • G2 Leader Summer '24
  • G2 Enterprise Leader Summer '24
  • G2 Mid-Market Leader Summer '24
  • G2 Small Business Leader Summer '24
  • G2 Small Business Best Relationship Summer '24
  • G2 Momentum Leader Summer '24

Compare HubSpot & Salesforce Service Cloud

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Salesforce Service Cloud.

 

Download our FREE PDF comparison guide
HubSpot vs Salesforce Service Cloud FAQ

HubSpot Service Hub is AI-powered customer service software that helps you scale support across channels and drive customer retention.

Salesforce Service Cloud is a powerful service platform with AI and automation features. However, it is often complex and expensive, requiring multiple modules and add-ons that leave customer data spread across disconnected systems. To manage costs, many customers turn to point solutions, which only adds more complexity to their tech stack. The result is a fragmented experience that makes it harder for teams to deliver a seamless customer journey. With HubSpot, everything you need for service and success is built into one simple platform, so your team can work smarter without the extra tools or integrations. Some key reasons to choose HubSpot include:

  • More unified platform
    • Smart CRM with unified customer profiles included
    • Cross-department automation
    • Unified business reporting
  • AI-powered support
    • Powerful AI built in
    • Resolves inquiries across chat, email, phone, social, and more
    • Seamless escalation with full context and history
  • Customer success tools
    • Dedicated customer success workspace
    • Customer health scoring
    • Feedback collection (NPS, CSAT, CES, and custom surveys)
    • Guided playbooks for proactive retention

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution that supports you at every stage of your business growth.

In fact, HubSpot uses Service Hub to manage our own customer support.

HubSpot Service Hub helps teams scale support and boost retention on one connected platform with transparent, predictable pricing.

Salesforce pricing may look competitive, but the additional add-ons for things like customer support, sentiment analysis, calling, messaging, and surveys can add up fast.

HubSpot Service Hub includes unique features like customer success workspace, customer health scores, and more that Salesforce service products do not include. 

HubSpot offers deep customization through custom objects, properties, and associations to ensure your data structure aligns with your business. You can set up tailored workspaces to fit your team’s needs, configure essential elements like contact records, and use extensions to build custom UI components. This flexibility makes it easy to adapt HubSpot to your processes and scale with confidence. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, and advanced pre-built service analytics to help you monitor things like response time, time to close, and ticket volume.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1,900+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot offers a variety of advanced AI features. Automate tasks and uncover valuable insights with Breeze Assistant, Agents, and features like content assistant, conversation summary, reply recommendations, Customer Agent, and more. From automating support to streamlining processes and improving data analysis, Breeze, HubSpot's AI, gives you the competitive edge you need in today’s rapidly changing business environment.

Customers adopt HubSpot quickly because it’s so easy to use and implement. 84% of HubSpot users are active in the product within 12 days (based on 2024 HubSpot customer data).

HubSpot makes it easy to move from Salesforce with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly.

Attract More Customers with HubSpot Today!

Use HubSpot Service Hub to better scale support and drive retention today.

Get started free
Get a demo