WordPress vs HubSpot

CMS Hub is the top-rated CMS for mid-market companies, according to sites like G2. Get started with one of thousands of themes, or build your own from scratch. Then easily create, modify, and add pages with drag-and-drop layouts. CMS Hub lets you create seamless digital experiences for your customers, and scales with you whether you’re a marketer, developer, or IT professional. Because CMS Hub is built on top of a single unified database, the HubSpot CRM platform, you’ll have all the data you need to tailor the customer experience at your fingertips. And CMS Hub’s blogging and landing page tools are equally easy to use, making it easy to grow traffic and generate leads for your business.

WordPress is well known in the CMS space and recent numbers suggest that WordPress is directly tied to roughly 30% of all websites on the internet. Using WordPress you can easily create text based content but additional layout changes will likely require additional resources or templates. As a marketer, driving the success of your website requires creation of specialized pages — some of which will likely require technical resources. Adding additional software to your site, like A/B testing or live chat, will require plugins or additional subscriptions. Many of these costs can essentially be “hidden costs” to ensure your WordPress website stays secure, fast, and has all the plugins required for basic functionality

CMS Hub includes a powerful SEO recommendations tool, as well as on-page SEO tools built into blog, landing pages, and website page creation. Optimizing your content for search is a breeze with our native content strategy tool and integrations with Google Search Console, which allows you to inform your SEO strategy by leveraging data directly from Google.

WordPress doesn’t come with native SEO functionality, but it does have a number of plugins—some paid, some free—which can help. Keep in mind, more plugins means more software management, cost, and headaches when it comes to maintenance and security concerns.

Creating great content is a sustainable way of attracting and generating customers. But to turn first-time visitors into customers, your content needs to stand out, educate customers, and ultimately serve as the foundation of a new customer relationship. Your CMS should not make it easy for you to create great blog content, and help you attract the right visitors through search.

WordPress was originally built as blogging software, but has evolved into a full Content Management System. You can start blogging using themes from WordPress, but depending on the theme or template selected, it’s advisable to use a developer to make layout changes or edits. In many cases, this can result in requiring a developer for many site changes. In addition, if you want to optimize your content for search engines then you’ll need to install plugins, which can create a security risk.

In comparison, CMS Hub was built from the ground-up for marketers and provides an easy-to-use interface that enables you to write, optimize, publish, and analyze blog content in one-place. With HubSpot, no plugins or extra software is required to serve great looking content on mobile and optimize content for search engines -- it’s all included.

With CMS Hub, all of the analytics you need are included to help you measure website performance and ROI. Additionally, because CMS Hub is directly integrated into our CRM platform, you will unlock the power of deeper insights and more actionable data. For example, with CMS Hub it’s easy to build lists of contacts who have visited specific pages on your site, downloaded content offers, or interacted with you via live chat. As you grow, we’ll grow with you, and more advanced reporting is available.

Some editions of WordPress include limited reporting on content, like page views, but require another solution for any deeper analysis. Most marketers choose to use WordPress in addition to a paid analytics tool or Google Analytics, and manage each system separately. This creates data silos that don’t speak to one another, and result in an incomplete picture with less actionable data. If you’re using WordPress and love it, check out the HubSpot for WordPress plug-in and get analytics, forms, live chat, and more.

CMS Hub comes with premium hosting and security features right out of the box. As a SaaS CMS, we take care of delivering your content so you can focus instead on the experience you’re providing your customers. With standard SSL certificates, a web application firewall (WAF), a global CDN, and 24/7 security and threat monitoring, you can rest easy knowing your website is protected from bad actors. Click here to learn more about CMS Hub’s platform.

As an open source platform, WordPress comes with none of the security features found in CMS Hub out of the box. Instead, you’ll need to ensure the speed, security, and reliability of your site on your own. This could require multiple tools, but also requires you to focus your time and energy on website maintenance instead of building out an awesome website for your customers. What’s more, the plugins that you use to extend WordPress’ platform are often how bad actors are able to compromise your site. With WordPress, you could potentially put your company and your customers at risk unless you take extreme caution when building out and maintaining your website. 

CMS Hub is part of the HubSpot CRM platform and was built from the ground up for marketers. You’ll get all the tools you need out of the box to create a seamless digital experience that your customers will love, plus the unified data and reporting that your team needs.

Since WordPress is open source, you’re forced to cobble together different plugins and solutions to create your company’s digital experience. Because each plugin used to extend the platform was built by different software providers, it will take custom development work to ensure that these tools work together, and provide value for your business. This not only makes WordPress harder for your team to adopt, but it limits WordPress’ ability to scale with you as you grow your business. 

Never worry about your own servers downtime again. CMS Hub takes care of server management for you, giving you peace of mind as you build out your site.

CMS Hub has the features needed to ensure your site loads quickly every time someone loads a page. From automatic image compression, minified JS, and combined CSS files, you never have to worry about your content’s load time. In a study run by Pingdom, CMS Hub hosted sites consistently outperformed websites built using other CMSes on the market.

The security of your website is of the utmost importance to us. That’s why we provide you with a global CDN, SSL certificate support, and a web application firewall -- plus 24/7 security team dedicated to ensuring the security of your site. And with our ecosystem of verified CMS integrations, you can rest assured that any integrations are verified to work with your existing site.