There are millions of blogs today, yet creating great content is a sustainable way of attracting and generating customers. But to turn first-time visitors into customers, your content needs to stand-out and be helpful and ultimately help grow a relationship with that individual. Your CMS should not only make it easy for you to create great blog content, but just as important, optimize it for attracting visitors through search as well.
WordPress was originally built as blogging software, but has evolved into a full Content Management System. You can start blogging using themes from WordPress, but depending on the theme or template selected, it’s advisable to use a developer to make layout changes or edits. In many cases, this can result in requiring a developer for many site changes. In addition, if you want to optimize your content for search engines then you’ll need to install plugins, which can create a security risk.
In comparison, CMS Hub was built from the ground-up for marketers and provides an easy to use interface that enables you to write, optimize, publish, and analyze blog content in one-place. With HubSpot, no plugins or extra software is required to serve great looking content on mobile and optimize content for search engines -- it’s all included.