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WordPress vs HubSpot

A website is the front door to your business, so choosing the right Content Management System (CMS) is important to your business growth. This page compares CMS Hub and WordPress - two popular web content management systems to help make your evaluation more straightforward.demo.

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In your process to find the best Content Management System (CMS) or Web Content Management System (WCM), you may wonder how WordPress compares to CMS Hub. WordPress is a popular open-source CMS that gives users a platform to build on with custom solutions. CMS Hub takes the pain out of managing your website, and allows you to focus on building campaigns and content that result in growth.


CMS Hub is a cloud-based content management system (CMS).  With CMS Hub, both marketers and developers alike have the tools they need to create amazing websites focused on the customer experience. Users can easily create content, optimize their site for conversions, and gain insight into performance all in one place.


WordPress is an open-source software package that must be installed, or configured on your servers, or using a third-party hosting provider. It’s interface includes basics like content creation tools, but requires plugins for additional functionality like sitemaps, SEO, analytics, and more.


To help you understand the difference in total cost of ownership between HubSpot and WordPress, let’s break down the common expenses of building, hosting, and managing a website.

SaaS vs Open Source

As a SaaS product, CMS Hub has a monthly recurring cost that you can pay on a monthly, or annual basis. With this sticker price, you get access not only to HubSpot’s content tools, but our premium hosting & security features, regular maintenance and updates, support via chat, phone, and email, and all the features like email marketing, SEO optimizations, and live chat that come as part of the HubSpot CRM platform. And with our easy export guide, leveraging GitHub in your developer workflow to manage version control, and using our many APIs to pull data out of HubSpot, you’ll have full ownership over your content and data in HubSpot.

As an open source platform, WordPress’ sticker price is free, but there are necessary, hidden costs to operating a website that add up quickly when leveraging WordPress. Features like hosting, security, plugins, and regular maintenance to ensure your site is not compromised add up quickly, and should be taken into account when deciding what CMS platform is best for you.

CMS Software Costs

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 HubSpot CMS Hub Starter HubSpot CMS Hub Professional HubSpot CMS Hub Enterprise WordPress
Core website management tools

$25/mo (source)

$400/mo (source)

$1200/mo (source)



All three tiers of CMS Hub come with premium hosting that is included in your subscription fee. This monthly rate does not fluctuate based on pages, storage, or traffic. (source)



Popular hosting platforms for WordPress like Pantheon have basic plans available for $50/mo, performance plans that go up to $1000/mo, and custom elite plans. The plan you choose will depend on the amount of pages, traffic, and storage you need, among other factors (Source).


CMS Hub has over 650 apps and integrations that can be integrated with HubSpot to extend the functionality of your website within the CRM platform. Furthermore, nearly 80% of the plugins listed in this article come in CMS Hub out of the box.



WordPress has an extensive ecosystem of over 58,000 plugins. If you were to install 24 of the most popular plugins for your website, you’d pay between $287.60/mo and $1338.23/mo.


CMS Hub comes with a standard SSL certificate, web application firewall (WAF), and 24/7 security & threat monitoring out of the box. (source)



As an open source platform, ensuring that your WordPress site stays safe and secure is your responsibility. Monthly security fees can range from $16.67 - $41.67/mo. (source)

Maintenance, updates, and support

As a SaaS CMS, CMS Hub takes care of backend maintenance and updates. All customers also get access to our world-class support team 24/7, should they have any questions about their website.



Unless you have an internal team dedicated to maintenance and upkeep of your website, you will need to ensure someone is running regular maintenance work on your site. Depending on the size & complexity of your website, this could range anywhere from $100/mo to $4500/mo for a business website (source).

Estimated cost for 1 year




$5451 - $82,558


Your website is the most important asset you have for developing a seamless digital experience for your customers. It should not only guide customers through their buyer journey, but also provide all your customer-facing teams with the tools they need to help your business grow. See how CMS Hub & the rest of HubSpot’s CRM platform compares against WordPress across some of the most critical CMS capabilities.

  • CMS Hub is the top-rated CMS for mid-market companies, according to sites like G2. Get started with one of thousands of themes, or build your own from scratch. Then easily create, modify, and add -to pages with drag-and-drop layouts. and get started with one of thousands of themes, or build your own from scratch. CMS Hub lets you create seamless digital experiences for your customers, and scales with you whether you’re a marketer, developer, or IT professional. Because CMS Hub is built on top of a single unified database, HubSpot CRM, you’ll have all the data you need to tailor the customer experience at your fingertips. And CMS Hub’s blogging and landing page tools  are equally easy to use, making it easy to grow traffic and generate leads for your business. 

    WordPress is well known in the CMS space and recent numbers suggest that WordPress is directly tied to roughly 30% of all websites on the internet. Using WordPress you can easily create text based content but additional layout changes will likely require additional resources or templates. As a marketer, driving the success of your website requires creation of specialized pages — some of which will likely require technical resources. Adding additional software to your site, like A/B testing or live chat, will require plugins or additional subscriptions. Many of these costs can essentially be “hidden costs” to ensure your WordPress website stays secure, fast, and has all the plugins required for basic functionality
    Screen Shot 2020-03-30 at 7.31.00 PM


  • CMS Hub includes a powerful SEO recommendations tool, as well as on-page SEO tools built in to blog, landing pages, and website page creation. With our content strategy tool, you’ll also be able to organize your content in a way that is optimized for search. We also have a native integration with Google Search Console, so you can inform your SEO strategy leveraging data directly from Google.


    WordPress doesn’t come with native SEO functionality, but it does have a number of pluginssome paid, some freewhich can help. Keep in mind, more plugins means more software management, cost, and headaches when it comes to maintenance and security concerns.


  • There are millions of blogs today, yet creating great content is a sustainable way of attracting and generating customers. But to turn first-time visitors into customers, your content needs to stand-out and be helpful and ultimately help grow a relationship with that individual. Your CMS should not only make it easy for you to create great blog content, but just as important, optimize it for attracting visitors through search as well.

    WordPress was originally built as blogging software, but has evolved into a full Content Management System. You can start blogging using themes from WordPress, but depending on the theme or template selected, it’s advisable to use a developer to make layout changes or edits. In many cases, this can result in requiring a developer for many site changes. In addition, if you want to optimize your content for search engines then you’ll need to install plugins, which can create a security risk.

    In comparison, CMS Hub was built from the ground-up for marketers and provides an easy to use interface that enables you to write, optimize, publish, and analyze blog content in one-place. With HubSpot, no plugins or extra software is required to serve great looking content on mobile and optimize content for search engines -- it’s all included.

    BLog ENG


  • With CMS Hub, all of the analytics you need are included to measure the performance of your website and data to see the ROI of your website. Additionally, because CMS Hub is directly integrated into our CRM, you will unlock the power of deeper insights and more actionable data. For example, with CMS Hub it’s easy to build lists of contacts who have visited specific pages on your site, downloaded content offers, or interacted with you via live chat. As you grow, we’ll grow with you, and more advanced reporting is available.

    Some editions of WordPress include limited reporting on content, like page views, but require another solution for any deeper analysis. Most marketers choose to use WordPress in addition to a paid analytics tool, or Google Analytics, and manage each system separately. This creates data silos that don’t speak to one another, and result in an incomplete picture with less actionable data. If you’re using WordPress and love it, check out the HubSpot for WordPress plug-in and get analytics, forms, live chat, and more.

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  • CMS Hub comes with premium hosting and security features right out of the box. As a SaaS CMS, we take care of delivering your content so you can focus instead on the experience you’re providing your customers. With standard SSL certificates, a web application firewall (WAF), a global CDN, and 24/7 security and threat monitoring, you can rest easy knowing your website is protected from bad actors. Click here to learn more about CMS Hub’s platform.

    As an open source platform, WordPress comes with none of the security features found in CMS Hub out of the box. Instead, you’ll need to ensure the speed, security, and reliability of your site on your own. This could require multiple tools, but also requires you to focus your time and energy on website maintenance instead of building out an awesome website for your customers. What’s more, the plugins that you use to extend WordPress’ platform are often how bad actors are able to compromise your site. With WordPress, you could potentially put your company and your customers at risk unless you take extreme caution when building out and maintaining your website. 


  • CMS Hub is part of the HubSpot CRM platform. As such, you’ll get all the tools you need out of the box to create a seamless digital experience that your customers will love. Furthermore, the entire CRM platform has been built from the ground up by us. The result is a unified and consistent user experience where data, reporting, and individual tools are all similar and work in concert with each other. 

    Since WordPress is open source, you’re forced to cobble together different plugins and solutions to create your company’s digital experience. Because each plugin used to extend the platform was built by different software providers, it will take custom development work to ensure that these tools work together, and provide value for your business. This not only makes WordPress harder for your team to adopt, but it limits WordPress’ ability to scale with you as you grow your business. 

CMS Hub Benefits

Every professional CMS should provide the following benefits. Choosing the right CMS is an important decision, that’s why professional marketers need to start with ensuring their CMS has a strong foundation across speed, security, and stability. Let’s dive into more detail on each.


Visitors expect your site to load quickly, or they will start looking elsewhere. According to Google, 53% of visitors will abandon your site if your website doesn’t load in 3-seconds, or less. Ensure when you choose a CMS or hosting provider, that the bandwidth you are getting is adequate to meet your needs and their infrastructure is setup for your success.


As a marketer it’s important to keep your user’s data secure, but also protect your company brand and reputation. Ensure you talk to various marketers, look at reviews, and do your research about hacking incidents before making a CMS choice.


For most companies today a website that’s down means lost revenue and opportunity. Most prominent CMSes publish uptime data that points to reliability. At HubSpot, we have 99.999% uptime and a dedicated team that is constantly making websites hosted on our CMS faster, more secure, and more reliable.

If you can think it, you can build it.

With extensive developer documentation, a thriving developer community, and a built-in dataset provided by HubSpot’s CRM platform, the only limit to what you can build on CMS Hub is your imagination. See what others have built on CMS Hub, or explore our developer documentation.

What are customers saying?

HubSpot received G2's top 100 Software Sellers and Best Software Awards for 2021.

  • We had built a frankenstein monster in WordPress. Changing one small item on a page resulted in unintended changes on five other random pages. With CMS Hub, we can make updates in literally minutes. We feel like we truly own the site now.

    Joelle Palmer

    Digital Marketing Manager


  • CMS Hub gives a stellar out-of-the-box experience. Other content management systems sometimes feel disjointed and it can be hard as a developer to get what you need quickly. CMS Hub is easy to understand and gives the power and flexibility that modern web development expects.

    Matt Fregoe

    Sr. Web Developer

    New Breed Marketing

  • When we were evaluating CMS tools we had to ask ourselves if we wanted to create a billboard for our company or an ever-growing content playground for our visitors. It was clear that CMS Hub is for companies who are active and constantly iterating in the CMS.

    Hunter Gorman

    Director of Growth

  • tim_ryan
    Making the decision to go with HubSpot to help YouEarnedIt promote "Happiness at Work" is one of the best business decisions I've made as a marketing professional. The support, training, account management and overall product experience have exceeded my expectations.

    Tim Ryan

    Director of Happiness Marketing


  • D_bates_headshot2
    The advantage of HubSpot was that we got 8-10 extra features. To go out and purchase that from a consulting agency or to buy software would have cost us ten times more.

    Deborah Bates

    Marketing Sr. Project Manager & Business Analyst


Integrate and grow without the pesky plugins.

Add even more power to your website. Access dozens of CMS applications that you know and love. Explore the app marketplace →

Switching From WordPress to HubSpot

At HubSpot, we don’t just copy and paste your old website onto our platform. We take the time to make sure your new website will help you and your business achieve your goals. No matter what route you take to replatform, our customer success team will be here to ensure you’re getting the most out of HubSpot.

Not ready to bring your entire website over to HubSpot? No problem. Some of our most successful customers leverage CMS Hub to build microsites for their business, allowing their marketing team to quickly build out sites for key initiatives separate from their corporate website.


Find Your Perfect Partner

Need help building out the website of your dreams? We have over 2000 certified partners and providers globally who specialize in web design, and are deeply knowledgeable on how to use CMS Hub to build exceptional web experiences.

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Replatform your existing site

If you want to bring your existing web content over to HubSpot, our replatforming team can help. We’ll pair you with a dedicated replatforming specialist who will help you bring your content onto HubSpot, ensuring your new site is optimized for your success.

Learn more

Leverage our asset marketplace

Either use a marketplace theme as is, or share our developer documentation with your internal dev team and use a theme as a jumping off point. Your customer success manager, and our world-class 24/7 support team will be here to support you as you build out your custom site on HubSpot.

Find a theme

The power you need, the flexibility you crave.

Use CMS Hub--HubSpot's content management system--to regain control over your website, so your team can deliver a seamless digital experience that meets modern expectations.

See why over 100,000+ customers use HubSpot to make marketing more human at scale.