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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - PatSnap  # PatSnap Increases Leads by 400% With HubSpot Software & Technology 25-200 employees  - 400% Increase in Leads - 33% conversion rate - 36% reduction in length of the sales cycle Use Cases - Increase Leads - Increase Traffic - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview PatSnap chose HubSpot as its marketing solution to manage its rapid growth and within three months, PatSnap had boosted its website traffic by 20% month-on-month and achieved a 400% increase in leads. ### About Company PatSnap is the leading provider of Intellectual Property Analytics, for analysing tech trends, driving innovation, market planning, competitor intelligence and maximising return on IP assets. ### Starting From Scratch With the Inbound Methodology [PatSnap](http://www.patsnap.com/) is a leading provider of innovation intelligence. It was founded in 2007 in Singapore, and it has since expanded into the UK and China and has over 3,000 clients throughout the world. However, inbound marketing had not been an area that it had traditionally focussed on, according to PatSnap’s marketing director, Ade Risidore. “Up until recently, PatSnap got its sales through relationship building, word of mouth and events. We didn’t do anything in the way of strategic marketing. We had a WordPress website that was a contact capture form and used Outlook mail merge rather than an email point solution.” Something needed to change. PatSnap wanted to find a way to drive leads to its website and nurture them through the buyer’s funnel. But, as it was starting the inbound process from scratch, it needed a powerful, all-in-one solution to help it succeed. After evaluating a range of software, it decided that the HubSpot Marketing Platform was its best choice. It had all the features it needed in terms of content, social media and email, and it was strong on analytics and reporting. PatSnap signed on the dotted line with HubSpot in 2016. Ade was already an expert on the HubSpot Marketing Platform, having used it in three of his previous roles. “When I worked at Automic, we originally used Marketo. However, it didn’t have the features we needed to implement a complete inbound marketing model, and we switched to the HubSpot Marketing Platform. I had also evaluated Pardot, but I felt that it did not match our needs. With the HubSpot software in place, I knew that I could completely reinvigorate PatSnap’s marketing.” ### Aligning Marketing and Sales With the HubSpot Software PatSnap went all-in with the inbound methodology and put its entire website on the [Content Hub](https://www.hubspot.com/products/content). It placed new content, including webinars, whitepapers and innovation reports, on [Landing Pages](https://www.hubspot.com/products/landing-pages), and added [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Forms](https://www.hubspot.com/products/forms) to encourage user engagement. As PatSnap operates in a very competitive marketplace, he used the software to identify new customer types that weren’t being targeted by its competitors. He then refined the company’s [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) and made sure that there were [Blog](https://www.hubspot.com/products/blog) and [social media](https://www.hubspot.com/products/social-inbox) posts to appeal to them. “I come from a sales background myself, and I wanted to show our sales team that marketing isn’t arts and crafts. They had this impression that marketing influenced revenue, but didn’t source it. My goal was to demonstrate how we could track every step from captured lead to closed deal supporting sales teams along the way to build trust.” Ade set up [attribution reporting](https://knowledge.hubspot.com/reports-user-guide-v2/how-to-create-an-attribution-report) so that the marketing team got credit for every touchpoint that they created on the customer’s journey. He also used the [Ads](https://www.hubspot.com/products/ads) add-on to create Google AdWords campaigns from within the HubSpot software. “That gave us a better understanding of which of our ads were converting, and that made a huge difference. Using the Ads Add-On, we closed a six-figure deal in four days from a £60 AdWords spend. It was a clear example of the right message, to the right person, at the right time in their buyer journey. The knowledge we have gained has enabled us to get a lot smarter with our marketing budget. Now, for every pound we spend, we know how much we will get back.” “We’ve been working very closely with some of our key salespeople. Once they saw the tangible benefits that inbound brings, they became champions of the model and helped sell it to the wider sales team.” ### Great Results and Big Future Plans Even though PatSnap has only been working with the HubSpot software for a matter of months, it has already seen great results. Month-on-month, organic traffic is increasing by 23%, while traffic from social media is up by 30%. “The boost to organic traffic has been remarkable,” says Ade. “When I first started, apart from our brand name, we had no keywords ranking in the top three Google results and less than five in the top ten. Now, we have fourteen keywords in the top ten and three of those are in the top three!” PatSnap has also seen an increase in the number of its leads – they have increased by 400% – while lead quality has improved as well.    “Webinars are currently our number one lead generation source – we do one a week, and we’ve brought in guest speakers and evangelists who are resonating strongly with our audience. We get at least 20 leads a day from the webinars, and we can then further segment those prospects based on their responses to CTAs.” Conversions are also improving – the sales people are equipped with more information about their prospects and can have more informed conversations with them, explains Ade. “Marketing-sourced leads convert at a rate of 33%, compared to 20% for leads from other sources. The process is quicker as well. Before we partnered with HubSpot, it took an average of 38 days to close a sale – now it takes an average of 24.” Looking to the future, PatSnap has ambitions to become a publicly-traded company, and it is going to use the HubSpot software to help it achieve that goal. “We’re growing at 120% and we’re confident that with our commitment to inbound marketing methodology we’ll continue to grow at this pace. Going forward, we’re going to use the advanced features of the HubSpot software, like predictive lead scoring and [SEO](https://www.hubspot.com/products/seo), to go even further.” Table of Contents Table of Contents - [Starting From Scratch With the Inbound Methodology](https://www.hubspot.com#starting-from-scratch-with-the-inbound-methodology) - [Aligning Marketing and Sales With the HubSpot Software](https://www.hubspot.com#aligning-marketing-and-sales-with-the-hubspot-software) - [Great Results and Big Future Plans](https://www.hubspot.com#great-results-and-big-future-plans)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/terrascope) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 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Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/paidy) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/terrascope) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - 25-200 employees - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### Pushing the Limits: How Paidy Reaches 50% More Customers With the OneSignal App for HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/paidy) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/terrascope) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - 25-200 employees - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### Pushing the Limits: How Paidy Reaches 50% More Customers With the OneSignal App for HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/paidy) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - 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