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HubSpot vs WordPress

Ditch the plugins and focus on your content with HubSpot’s all-in-one, maintenance-free content marketing platform.

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Why choose HubSpot?

Drive traffic more easily

20%

Customers rated HubSpot Content Hub 20% easier to scale traffic compared to WordPress1

Better optimize content

25%

Customers rated HubSpot Content Hub 25% better at increasing content conversion rate compared to WordPress1

Simplify your operations

10%

Customers rated HubSpot Content Hub 10% easier to manage many content types in one place compared to WordPress1

Customers who made the switch from WordPress to HubSpot
  • apptega
  • new-breed-unified-marketing-and-sales-logo2
  • Patsnap (2)

  • We had built a Frankenstein monster in WordPress. Changing one small item on a page resulted in unintended changes on five other random pages. Our dev team would constantly have to drop what they were doing and fix our website, and managing plugins was a constant worry of ours... The process of migrating over to HubSpot was painless. Our web development agency took some direction from us, and was able to build exactly what we were looking for on the backend.

    Joelle Palmer

    Digital Marketing Manager

    Apptega

  • To have a sales-ready site you need to take into account the different stages of the buyer’s journey throughout the site. What we’ve been able to do with the HubSpot CMS Hub [now Content Hub] is not only to make your brand look great online but also to serve up relevant content that a person wants to engage with.

    Patrick Biddiscombe

    VP of Sales and Strategy

    New Breed

  • The boost to organic traffic has been remarkable. When I first started, apart from our brand name, we had no keywords ranking in the top three Google results and less than five in the top ten. Now, we have fourteen keywords in the top ten, and three of those are in the top three!

    Ade Risidore

    Marketing Director

    PatSnap

    What makes HubSpot different?
    Content remix image

    Drive traffic

    WordPress is for building websites. HubSpot, on the other hand, helps you grow your business. Generate blogs, landing pages, case studies, and podcasts with our AI content agent. Then, multiply your reach using content remix to adapt your content for other channels and formats. Finally, use built-in tools like forms, meeting scheduler, and site chat to convert your traffic to leads.

    SEO analytics

    Optimize content

    With WordPress, your website is disconnected from your business. With HubSpot, your front door is connected to your front office. By integrating your website with your marketing, sales, and service tools, HubSpot enables CRM-powered content personalization and unified business reporting. Plus, you get built-in web traffic analytics, A/B/N testing, and SEO optimization - all not included with WordPress.

    content-management-seo-en

    Simplify operations

    WordPress can be downloaded for free, but hosting, security, and maintenance are not included - and plugins are required for advanced content management like memberships and gated content. With HubSpot, you don't need to worry about hosting, security, maintenance, or plugins. Our plans take care of it all, including advanced content management that can be leveraged by technical and non-technical users alike.

      Compare HubSpot & WordPress

      Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and WordPress.

      ContentHub_Mixed_Media_Omnichannel_Content.png

      Download our FREE PDF comparison guide
      HubSpot vs WordPress FAQ

      HubSpot Content Hub is an all-in-one, AI-powered content marketing software that helps you create and manage content including websites, blogs, landing pages, case studies, podcasts, and more.

      HubSpot ranks higher on ease of use, ease of administration, and quality of support in G2 customer reviews. Some additional reasons why to choose HubSpot include:

      • More unified platform
        • Websites connected to your front office (marketing, sales, service, etc.)
        • CRM-powered personalization
        • Unified business reporting
      • Built for growing your business
        • Marketing & lead generation tools included
        • Sales & service tools included
        • Generative AI (Breeze Copilot, agents, and features) included
      • Worry-free maintenance & security at scale
        • Premium hosting with 99.95% uptime
        • Advanced security features with 24/7 monitoring
        • Easy for marketers & customizable for developers

      HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution that supports you at every stage of your business growth.

      In fact, HubSpot uses HubSpot software, and our website (HubSpot.com) was built using HubSpot Content Hub.

      HubSpot Content Hub helps teams create and manage content all on one connected platform with transparent pricing.

      WordPress may be free to get started, but the actual implementation costs like hosting, maintenance, plugins, and development can add up fast.

      HubSpot includes unique content management features like web hosting, podcast hosting, SEO recommendations & optimizations, forms, AI content agent, AI content remix, AI brand voice, custom reports & dashboards, and more that WordPress does not include.

      Moreover, HubSpot offers marketing, sales, service, commerce, data management, and data enrichment capabilities that WordPress lacks through our Marketing Hub, Sales Hub, Service Hub, Commerce Hub, Operations Hub, and Breeze Intelligence products respectively.

      HubSpot is highly customizable, and it can be used by technical and non-technical users alike. We offer a drag-and-drop builder as well as custom-code development options (more info here).

      HubSpot includes customized reports, interactive dashboards, advanced analytics, attribution tracking, and site performance monitoring - all of which facilitate better data-driven decision making, strategy development, and content optimization.

      Yes. HubSpot offers robust security with SSL, WAF, DDoS, 24/7 security monitoring measures and more (more info here).

      HubSpot's marketplace of 1,700+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

      Yes, HubSpot offers a variety of advanced AI features. Automate tasks and uncover valuable insights with Breeze Copilot, Agents, and features like content assistant, content agent, content remix, brand voice, and more. From creating content to streamlining processes and improving data analysis, Breeze, HubSpot's AI, gives you the competitive edge you need in today’s rapidly changing business environment.

      Check out a few of the many customer stories below:

      Customers adopt HubSpot quickly because it’s so easy to use and implement. 84% of HubSpot users are active in the product within 12 days (based on 2024 HubSpot customer data).

      Deliver personalized digital experiences that convert with HubSpot.

      Content Hub is an all-in-one, AI-powered content marketing software that helps you create and manage content.

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      1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were: ages 18-65, software decision-makers. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.