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HubSpot vs Zoho Desk

Turn every service interaction into a growth opportunity with HubSpot’s unified customer platform.

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Why choose HubSpot?

Learn in days, not months

86%

86% of users say HubSpot took one month or less to learn (30% one week or less)1 

Exclusive customer success tools

75%

75% of service leaders using HubSpot say it increased customer retention2

 

Customer insights all in one place

83%

83% of HubSpot users say it is effective at unifying their company's data in one place3

 

A growing number of companies are using HubSpot
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  • YOGA INTERNATIONAL
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  • There is now a shared visibility where everyone can see what’s going on. The product team goes into the feedback tool and reads NPS responses, for instance. We’re constantly sharing new metrics with leadership and everyone has a better view of the customer.

    Doug Dotts

    Director, Growth Services & Analytics

    Unific

  • It was vital for us to centralize our data from a customer service standpoint. Because we have the HubSpot Marketing and Sales tools, it made a ton of sense to have one spot where our reps could find all the information they need about a contact. It makes it easy to help customers as quickly and efficiently as possible.

    James Jennings

    Marketing Manager

    Yoga International

  • Since migrating to Service Hub, our team has gained a 360-degree view of customers - something we've never had before. With unified visibility across teams, we're able to deliver consistent experiences across touchpoints and approach customers armed with meaningful insights.

    Stein Mjaatveit

    VP of Business Development

    Identum

What makes HubSpot different?
Help Desk

Learn in days, not months

With Service Hub, you don’t need to worry about extra add-ons like you do with Zoho. Powerful and easy-to-use service reports come built in, so your team can get insights right away. From day one, your team gets full access to essential tools, including a shared CRM, built-in automation, and AI-assisted tools. There is no need for complex setup or custom integrations. With HubSpot, setup is fast, learning is simple, and results come quickly.

Service Hub - Customer Success Workspace-1

Exclusive customer success tools

While Zoho Desk is built to manage support cases efficiently, it lacks the dedicated customer success workspace that teams need to proactively retain and grow accounts. HubSpot includes a purpose-built customer success workspace that helps your team monitor customer health, track engagement, and take action before churn risks escalate. You can collect feedback through NPS, CSAT, and custom surveys, and use playbooks to deliver the right guidance and insights during every customer interaction. 

Help Desk-2

Customer insights all in one place

While Zoho Desk does offer multichannel support, HubSpot makes it simple to manage every customer interaction in one place. Your team can handle conversations across email, chat, forms, and social channels from a single inbox, while automatically routing tickets based on availability, priority, or skillset. Track progress with customizable ticket pipelines and deliver more personalized support using built-in customer context. Because everything in HubSpot is connected natively, your service workflows stay simple, scalable, and efficient.

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  • G2 Small Business Leader Summer '24
  • G2 Small Business Best Relationship Summer '24
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Compare HubSpot & Zoho Desk

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HubSpot vs Zoho Desk FAQ

HubSpot Service Hub is AI-powered customer service software that helps you scale support across channels and drive customer retention.

Zoho Desk is a strong support-focused platform that combines a help desk, chatbot, and messenger. However, it can keep your team stuck in disconnected silos and limit your ability to deliver a seamless customer experience across the entire journey. Some key reasons why to choose HubSpot include:

  • Easier, smarter service
    • Centralized inbox for all channels
    • Unified customer profiles
    • Cross-team automation
  • Fast time to value
    • Instant setup, no add-ons needed
    • AI tools included out of the box
    • Fast onboarding and ramp-up
  • More proactive customer care
    • Dedicated customer success workspace
    • Customer health scores and alerts
    • NPS, Customer Engagement, CSAT, & custom surveys

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution that supports you at every stage of your business growth.

In fact, HubSpot uses Service Hub to manage our own customer support.

HubSpot Service Hub helps teams scale support and drive retention on one connected platform with transparent pricing. 

While Zoho Desk offers competitive individual app pricing, achieving the same unified customer context that HubSpot provides natively requires connecting multiple Zoho applications. This means managing separate tools for CRM integration, analytics, and custom surveys, whereas HubSpot consolidates these capabilities in a single, integrated platform.

HubSpot Service Hub includes unique features like a dedicated customer success workspace, unified customer health scoring, and native CRM integration with full visibility into the customer journey, all in a single platform. While Zoho Desk offers solid support capabilities, achieving similar unified functionality often requires connecting multiple separate Zoho applications.

In addition, HubSpot natively integrates marketing automation, commerce tools, and AI-powered data enrichment through our Marketing Hub, Commerce Hub, Operations Hub, and Breeze Intelligence. This allows you to bring all your customer data and workflows together in one connected system.

HubSpot offers deep customization through custom objects, properties, and associations to ensure your data structure aligns with your business. You can set up tailored workspaces to fit your team’s needs, configure essential elements like contact records, and use extensions to build custom UI components. This flexibility makes it easy to adapt HubSpot to your processes and scale with confidence. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, and advanced pre-built service analytics to help you monitor things like response time, time to close, and ticket volume. You can even leverage our Service Journey Analytics to visualize what steps contacts are taking before opening a ticket.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1,800+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot includes a powerful suite of AI features to help your team work smarter. Breeze Copilot, Customer Agent, Knowledge Base Agent, and tools like content assistant, conversation summaries, and reply recommendations help automate tasks, streamline workflows, and surface valuable insights. From support to sales to marketing, HubSpot’s AI capabilities give your business the speed and intelligence needed to stay ahead in a fast-changing environment.

Customers adopt HubSpot quickly because it’s so easy to use and implement. 84% of HubSpot users are active in the product within 12 days (based on 2024 HubSpot customer data).

Attract More Customers with HubSpot Today!

Use HubSpot Service Hub to better scale support and drive retention today.

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  1. This information is based on the results of a survey of 1,474 CRM users across the globe in August 2024.
  2. HubSpot State of Service Report 2024
  3. This information is based on 424 video interviews of Manager+ software purchase decision makers/CRM users in US, UK, CAN, AUS, Germany, France, and Japan conducted in Jan 2025.