The Inbound Growth Award recognizes an agency that helped a client experience rapid growth with inbound marketing practices.
In early 2016, The Human Capital Leadership Institute (HCLI) was faced with a problem: a small internal marketing team with no clear campaign structure or direction. They turned to Construct Digital to help them promote their upcoming Human Resource Leaders Programme. Construct Digital delivered results by defining KPIs and personas, developing content for those personas, and distributing the content through various channels.
Within 6 months, the campaign generated 1700% more contacts than the entire previous year!