Creators Column
Ever wished you could peek inside a top creator's brain? Our Creator Columns feature the brilliant minds from HubSpot's Creator community sharing their real-world wins, honest advice, and game-changing strategies.
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Creators Column
Ever wished you could peek inside a top creator's brain? Our Creator Columns feature the brilliant minds from HubSpot's Creator community sharing their real-world wins, honest advice, and game-changing strategies.
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Devin Reed -
Sonia Thompson -
Phill Agnew -
Valerie Chapman -
Elfried Samba
Sonia Thompson
Inclusive marketing7 Brands That Got Inclusive Marketing RightCheck out inclusive marketing examples from Google, Netflix, and Amazon, and why they work, according to an inclusive marketing strategist and consultant.Sonia Thompson
Phill Agnew
Consumer psychologyJaguar's Rebrand: Bold Move or Costly Mistake?Jaguar has unveiled a bold rebrand, and some marketing experts call it reckless, while others argue it might be necessary to attract younger buyers.Phill Agnew
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Phill Agnew
Consumer psychologyHow the Scarcity Principle Can Transform EcommerceDiscover the power of scarcity in marketing and learn how exclusive access and limited availability drives sales and customer excitement.Phill Agnew
Sonia Thompson
Inclusive marketingHow to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing ConsultantLearn how to create inclusive marketing case studies to attract and convert customers from underrepresented communities effectively.Sonia Thompson
Sonia Thompson
Inclusive marketingThe Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty.Discover how inclusive email marketing can enhance your subscription rates with strategies from top brands like Beyoncé’s Cécred and Royal Caribbean.Sonia Thompson
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Mental availability thrives on familiarity, and Jaguar’s rebrand leaves them as weak as a new brand entering an extremely competitive market.
Phill Agnew
Founder & Host, Nudge Podcast
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At its core, inclusive marketing is all about helping a brand attract and retain more of the people who have the problem that brand solves.Good marketing is inclusive.
Sonia Thompson
Inclusive Marketing Consultant
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Email marketing isn't dead — it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics — it's good business.
Sonia Thompson
Inclusive Marketing Consultant