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Growth-Driven Design Winner

Learn how a website redesign rooted in the growth-driven design methodology allowed for a 6-week project turn-around that increased Novik's conversion rate by 28%, as told by Falls Digital above.

Growth-Driven Design Winner

Learn how a website redesign rooted in the growth-driven design methodology allowed for a 6-week project turn-around that increased Novik's conversion rate by 28%, as told by Falls Digital above.

The Growth-Driven Design Award recognizes an agency that is making the biggest client impact by using the retainer-based growth-driven design model.

Novik, the premier manufacturer of shake and stone surface materials, partnered with Falls Digital in late 2015 to build a freshly branded launchpad website for an upcoming tradeshow in mid-January 2016. With a 6-week turnaround for one of the largest tradeshows in the industry, time was of the essence for the website redesign. Given the short time, Falls Digital's strategy for Novik revolved around the growth-driven design methodology.