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Insights for Everyone

HubSpot’s CRM platform empowers teams with accessible analytics powerful enough for an analyst, but easy enough for a beginner.


Data-Driven Growth for Scaling Teams

Whether you are in marketing, sales, or customer success, you need access to data to drive your business forward.

But most data visualization tools are built for analysts, leaving the rest of the org waiting in line for data.

HubSpot’s CRM platform includes a powerful reporting engine that’s intuitive enough to empower anyone on your team to unlock the insights they need.

Additional resources to help you uncover more Insights for your business

The sales team logs all their meetings, calls and emails in one place, so it gives us a full-funnel view of every stage of the pipeline. HubSpot has figured out how to make data digestible to a wide audience...

Nathan Innis

Marketing Manager


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Stop Waiting in Line for the Data You Need

HubSpot’s CRM platform unlocks insights for everyone—not just analysts—so your team can get data without the wait and complexity. Learn more.

All Your Data, All in One Place

Growing companies need quick answers to one-off questions. You can’t get that when you do all your reporting in spreadsheets, but we’ve got you covered.

With the custom reporting in HubSpot, you’ll have the power and flexibility to answer unique business questions easily.


Reporting Your Whole Team Will Love

HubSpot’s CRM platform seamlessly connects your CRM contact, company, and deal data with your marketing, sales, and service data to give everyone a single source of truth.

Flexible dashboards put all your most important reports front and center to help you translate data into strategies.


Safe, Secure Data Management

Give everyone access to the data they need to do their jobs, while keeping private data secure with advanced reporting permissions.

Set reports and dashboards to public or private, or restrict access to specific users and teams for tighter control over your data.

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You don’t need to know how to code to prove your worth.

Attribution is hard.

Most marketers need to wait for help from an analyst to pull together siloed data and find out how their work contributes to the bottom line. HubSpot gives marketers attribution reporting built for anyone—not just data scientists.

Learn more about Marketing Hub

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Better Coaching With AI-Powered Insights.

Your team spends hours on calls with buyers and customers. But is all that data put to use? 

Introducing Conversation Intelligence: AI-powered call transcription and analysis helps you coach top performers, improve your sales strategy, and deepen your customer relationships.

Learn more about Conversation Intelligence

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Customer Experience You Can Quantify.

Understanding the impact your website has on your business doesn’t have to be difficult.

We built CMS Hub so you can stop piecing together disparate data sources and get back to building a website that your customers will love. With all your customer insights in one place, you can see what pages are driving engagement, what content is generating new leads, and run experiments to improve your website over time.

Learn more about CMS Hub


Spend less time looking for data and more time taking action.

Understanding sales performance can be time consuming and easy to get wrong, making it hard to set and meet goals.

HubSpot makes it easy to predict performance, giving sales leaders total visibility and tighter control of their output. With forecasting and customizable reports, leaders can set achievable goals and act fast to ensure their teams hit them. No analyst required.

Learn more about Sales Hub

Report on conversations

Empower support to be the front line of customer insights.

Support is the first to know about customer problems, but the insights get buried across distributed databases.

Let your customers’ voices be heard. Surface actionable data to improve your product, tailor your sales and marketing, and retain your customers, all in one place.

Learn more about Service Hub

Debating between HubSpot and Salesforce? We can help you compare tools and decide which solution is right for your business.

Related Resources

Take a look at the featured webinars, ebooks, templates, interactive lessons, and blog content below to help your sales, services, and marketing teams to transform the way in which they use insights.
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[Webinar] Attribution Reporting: Making the Impossible Possible

HubSpot Marketing SVP Jon Dick sits down with Google Analytics Product Lead, Rashini Sadhwani and Monday.com User Acquisition lead, Maria Miroschnichenko to tackle the age old question - how can company's really understand where their revenue is coming from.

Watch On-Demand

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The Ultimate Guide to Sales Forecasting: Using Data To Improve Your Sales Team’s Performance

Forecasting is crucial for any company to understand how fast it can grow. Easier said than done. This guide shows sales leaders in the ins and outs of forecasting to help better predict revenue and coach reps.

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HubSpot's Conversation Intelligence Guide: The New Way to Coach your Reps to Success

Conversation intelligence can empower leaders to leverage the emerging impact of artificial intelligence (AI) for call recording, transcription and analysis. Here’s what you need to know about the evolving impact of intelligent tools on sales coaching, conversion and conversation.

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HubSpot Academy Reporting Certification

Learn how to incorporate data driven decision making at your organization with the use of the HubSpot reporting tools. This certification course consists of eight lessons that discuss data literacy, and HubSpot reporting tools across the CRM, Marketing Hub, CMS Hub, Sales Hub, and Service Hub.

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Conversation Intelligence: Improving Rep Productivity with HubSpot’s Newest Sales Tool

Winning businesses are using Conversation intelligence to transform their sales team and delight their customers at scale. Come learn more about Conversation Intelligence and how you can use it to create a team of top performers. We dive into what CI is, who benefits from it, and how to use it in HubSpot. We then highlight some beta users and offer participant Q+A.

Watch On-Demand

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Insights Unlocked: Empowering your Marketing Team with HubSpot Reporting

Join us to learn how HubSpot reporting is designed to be easy enough for an intern, but powerful enough for your top analyst, with compelling insights to help answer your team's biggest strategic questions in 2021 and beyond. HubSpot product experts will teach you how to understand performance, map the customer journey, and inform budgeting and campaign strategies with the custom report builder and advanced website analytics and attribution reporting.

Watch On-Demand


Reporting and Insights Apps to Leverage with HubSpot

The HubSpot CRM platform lets you see all of your data in one place, making it easy to get a full picture of business performance on the fly. It also allows you to easily integrate some of your favorite apps without any of the headaches of plugin management to measure, monitor, and report on all of your most important data right within HubSpot.


Talk to someone at HubSpot to see our reporting tools in action today.