Show, don’t tell the value
People, who act on a vision are those, who believe in that change. It is important to support people’s believe by making the outlook of the results of that change tangible and realistic. Depending on what the given vision is, practical ways to do so are by sharing a case study of another company that has achieved something similar before, or by including screenshots or images. In some cases maybe even a brief, high-level Loom session can support people’s ability to have an image in mind. Depending on the vision, a vivid story about the aspired state for the business can also lead people to visualize this aspired state.