Loop Marketing combines the efficiency of AI with your greatest asset: you.
Marketing has never had more moving parts. Traffic and email engagement are declining, channels are multiplying, and proven tactics are failing.
Follow this playbook to turn all those moving parts into a momentum-building system and fuel for unprecedented growth. Humans and AI working together to Express your message, Tailor it to your audience, Amplify it across channels, and Evolve it in real time.
Identify exactly who you're talking to — what they care about, plus their goals, challenges, and needs. Use AI to efficiently mine reviews, calls, comments, and community chatter.
Define why you're different, valuable, and better than the competition. Distill those insights into a simple, shareable style guide with your mission, tone, do’s/don’ts, and non-negotiables.
Claim your corner of the market with creative concepts inspired by your style guide that tell buyers why to choose you.
Use CRM data to define your ideal customer profile and generate campaign concepts.
Create an AI style guide that captures your distinct perspective across campaign materials.
Turn your campaign brief into a mix of content assets across multiple channels and formats.
Gather behavioral signals, intent data, and contextual information so you know exactly where and who each buyer is in the journey.
Use your enriched data and intent signals to build out your target customer segments.
Generate personal content that connects your message to your audience’s needs. Let AI create landing pages, emails, ads, and CTAs that adjust based on industry, role, stage, and time of day.
Ensure AI maintains accuracy while applying your unique taste, creative judgment, and strategic thinking.
Create targeted content variants and personalized experiences for each segment.
Plan how this story will come to life across formats and channels.
Diversify where you're showing up to reach new customers and create moats for your business. Optimize for LLMs, including ChatGPT and Claude, YouTube, community platforms, forums, and LinkedIn.
Remix every piece of content into different formats for each stage and channel — an AEO-ready article for ChatGPT, a vertical demo for TikTok, a carousel for LinkedIn, and more.
Combine smart ad targeting with partnerships from subject matter experts your audience already trusts. Ads put you in the right feed; creators put you in the right conversation.
AI tools like HubSpot’s marketing studio and video clip search agent automate the production and splicing of promotional assets at scale.
Shape each touchpoint for action through clear, contextualized CTAs for friction-free flows. Every click feels like the obvious next step.
Plan and create multi-channel campaign assets, and deploy them across channels.
Analyze and improve your brand’s AEO (AI engine optimization).
Use AI to predict which customers and campaigns are most likely to convert, and to identify any weak spots before you go live.
Track engagement and conversion signals as they happen to act fast. AI highlights the anomalies so you spend your time adjusting, not digging.
The AI era demands personalization, creativity, and speed. Spin up A/B tests on headlines, offers, and audiences.
Apply each learning to your creative, targeting, and spending. Each tweak to your loop makes your next campaign sharper, faster, more economical, and harder to imitate.
Get built-in reports and dashboards across channels, enabling data-backed decisions.
Uncover patterns, insights, and optimization opportunities using HubSpot context in ChatGPT.
Flag engagement changes automatically, enabling A/B testing and campaign optimization.