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Skill Up Podcast

Education on marketing, sales, and customer service — delivered right to your earpods.
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Skill Up_Square-01-5Skill Up is a podcast all about the changing landscape of marketing, sales, and customer service. 
 
Each season, we explore a specific topic — giving you expert advice, commentary, and strategies that lead to real business growth.
 

 

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Hosted by Matt Brown

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Matthew Brown is the Sr. Podcast Producer at HubSpot. He firmly believes he can directly channel the spirit of Nicolas Cage, and we don't have the energy to convince him otherwise. Matthew enjoys small spaces and the television show Cheers!
 

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Check Out Every Episode 

For our first season, we tackled search engine optimization — from featured snippets to voice search to international SEO and more.

Our hosts, Inbound Professor Jorie Munroe and Director of Acquisition Matt-Howells-Barby dive in on what it takes to write content that ranks, build links, and drive more targeted traffic to your website.

Check below FOR full episodes, transcripts, and show notes

Episode 1: Optimizing for Search Intent

Episode 2: Winning Featured Snippets

Episode 3: Writing Content That Ranks

Episode 4: Uncomplicating International SEO

Episode 5: What Is Lead Qualification

Episode 6: Creating Linkable Content

Episode 7: Understanding Voice Search and the Future of SEO

Episode 1: What Is Sales Enablement?

Episode 2: Why Marketing Is A Must for Sales Enablement

Episode 3: How to Develop a Sales Enablement Strategy

Episode 4: Sales Enablement Vision and Goal Setting

Episode 5: What Is Lead Qualification?

Episode 6: How to Find Fit and Sales Readiness

Episode 7: How Marcus Sheridan's Content Strategy Saved His Life

Episode 8: How to Create a Sales and Marketing SLA

Episode 9: Inside HubSpot Smarketing Meeting

Episode 1: The Importance of AI in Marketing

Episode 2: How to Run Multi-Touch Attribution Marketing

Episode 3: 4 Things to Start A/B Testing Right Now

Episode 4: How Account-Based Marketing Closes Bigger Deals Faster

Episode 5: Why Marketing Needs to Stop Ignoring Personalization

Episode 6: How to Drive Loyalty Through Customer Marketing

Episode 7: How to Make Your Conversation Marketing More Human

Episode 1: How to Create a Social Media Strategy

Episode 2: Creating Compelling Content for Social

Episode 3: Using Twitter to Drive More Conversations & Community

Episode 4: Creating an Employer Brand on LinkedIn

Episode 5: Using Instagram to Drive Awareness and Purchase Intent

Episode 6: Advertising and Optimizing Your Facebook Content

Episode 7: Reporting on Social Media Success

Episode 8: The Future of Social Marketing

Episode 1: Why a YouTube Marketing Strategy Works

Episode 2: Understanding the YouTube Algorithm

Episode 3: Optimize Your YouTube Channel & Videos For Best Results

Episode 4: The YouTube Analytics That Really Matter

Episode 5: How to Make YouTube Videos Your Audience Will Watch

Episode 6: Engaging With Your YouTube Audience

Episode 7: How to Get More YouTube Views and Subscriptions

Episode 8: Search, SEO, and YouTube

Episode 1: How to Enable Your Sales Team with Data and Intelligence

Episode 2: How Sales Leaders Should Approach the New Norm

Episode 3: How to Help Your Sales Team Stay Productive During a Time of Change