DATA AGENT
Data agent surfaces accounts showing buying signals and tracks the business triggers your team cares about. It pulls research from your calls, emails, and deal history, writing it directly to the CRM record.
“At Ironmark, we use data agent to make sense of the chaos. Our CRM used to be overflowing with data that didn’t reflect how our business actually runs. Data agent pulls all that scattered information together into smart properties that finally make sense and add value to our conversations. What I love most is that it does not add more data or overwhelm the team, but instead focuses on making what we already have truly usable.”
"After comparing our current website tracking tool (a leader in the space) with HubSpot's new buyer intent feature over 14 days, the results were clear: HubSpot showed three times as many companies that had visited our website than our current tool. I can confidently say that HubSpot's buyer intent feature is among the best visitor tracking solutions available."
HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.
Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.
HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's AI Trust Center.
Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.
Get fast answers grounded in your CRM data, where you're working in HubSpot.
Data agent keeps records current, so your team is ready to act.
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